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Warm advertising words about masks
2020-10-28 Comprehensive Encyclopedia By: yangang< /p>
1. Let life have a little more fresh air.
2. Protect yourself, care for others, and stay healthy as a family.
3. Give the best medical equipment to your loved ones.
4. Give health to your loved ones.
5. Don’t worry about hazy weather, masks will relieve your worries.
6. If you have thousands of knots, masks and equipment will solve them one by one.
7. It is closer to health and closer to safety.
8. Health is better, listen to what I say.
9. Personal protection is indispensable, and masks are the best medical product.
10. Dreams start with health - masks.
11. For the health of your family, wear a mask to prevent smog.
12. Stay attentive and live a healthy life.
13. Be at the forefront of health and move forward personally.
14. Buy masks for your parents and enjoy a healthy and peaceful life.
15. Well-known, it protects you - Kangqin Mask.
16. Masks block germs and “wear” health to your loved ones.
17. "Cover" your caring love.
18. If you are close to your body, you will be healthy. In order to control health and bring happiness closer to life, slogans and slogans promoting environmental protection are often posted in public places. For example, "Save water, everyone is responsible", "Study hard and make progress every day", etc. However, few people have thought about and studied how effective these slogans can be.
Several scholars in the United States believe that the propaganda effect of these traditional slogans is extremely limited, so they changed their thinking and conducted an experiment.
We know that in the bathrooms of some high-end places, there will be small hand towels, and almost everyone will use one when they come out. These scholars posted the following slogan in the bathroom: "20 people before you reused towels for environmental protection. What are you going to do?"
The experimental results found that when this piece of information was provided, the number of people who reused towels increased by more than 30%.
You see, the meaning is the same, but if you put it in another way, the effect is obviously different.
What is the difference? I thought it was about not highlighting the "sense of individuality". Traditional propaganda slogans are addressed to "a group of people", such as "Save water, everyone is responsible", "Study hard and make progress every day", etc. But what this “individual sense” means is that the content of the propaganda must be organized from an individual perspective. To use an analogy, highlighting the "individual feeling" means that you have to imagine the audience of the promotion as "a" living person and chat with him "alone", even if the actual audience is a group.
You see, during the fight against the epidemic, many units posted slogans: "Wash hands frequently, wear masks", "Early detection, early reporting, early diagnosis, early treatment" "New Year greetings are harmful, gathering together is "Send yourself to death", "If you skip a meal, the family ties will not weaken", "Don't visit during the Chinese New Year, only visit your own home". Of course, there are many hard-core slogans, so I won’t list them all here.
However, the two slogans that impressed me the most were these two: "Be good! Wear a mask" and "Be obedient and don't visit the house" (I heard it came from Changde).
Look at the two slogans above. They are warm and playful. They not only have the right meaning, but are also very persuasive. What's the key to this? The key is that the words "good" and "obedient" are both directed at "one person", as if they are chatting with you alone.
So you see, once the slogan is focused on the individual, the power of language is reflected.
What do you think?
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