Barber shop business plan model essay 2000 words

Starting a business is a matter that needs the right time and the right place, but before starting a business, it is necessary to make a business plan. The following is the "2000-word model barber shop business plan" I compiled for you, for reference only, welcome to read.

Barber shop business plan model 2000 words (1) 1. business experience

In Europe and America, professional children's barbershops have been developed for decades, and now they are becoming more and more mature. In Europe and America, a country with developed fashion consumption, the small customers in the distinctive "children's hair salon" have no fear and crying in the past, but are happy and enjoyable. In order to dispel the fear of small customers for haircut, professional children's barbershops have won the favor of small customers with colorful cartoon images, both in decoration design and haircut equipment. Let them regard the whole process of haircut as a game full of childlike interest, which shows the painstaking efforts of these businesses. At the same time, these savvy merchants also earned nearly 65,438+00% of the US$ 45 billion in annual sales of hair care.

The development of children's hairdressing in Europe and America indicates the future development trend of children's hairdressing in China. Looking around the domestic hairdressing industry, there are countless haircuts for children, but it is still blank. Professional children's barber shops are still in the initial stage in China, and there is great room for development in various cities. Lively, innocent and lovely children bring happiness to hundreds of millions of parents, but also bring unlimited "business opportunities" to children's hair salons.

Second, the company profile

"xx" professional children's haircut is a multi-functional store in Wuhan, which provides children with various hairdressing services such as hairstyle design, creative braiding, image design and makeup. , which integrates the design and development of children's hair-cutting equipment, leisure and entertainment, the production of baby souvenirs and home-made haircuts for infants.

"xx" professional children's barber shop has eased children's fear of haircut with its unique decoration, facilities and services. There are special barber chairs such as "parents chair" and "cartoon chair" in the shop, so that parents can participate in the whole process of children's haircut, and children can play freely in the "cartoon chair" without interfering with the barber's work. At the same time, the store has also opened up entertainment places for children's parents and siblings to rest and play, creating a warm paradise atmosphere for children with haircuts, helping to stabilize their emotions and accept haircuts quietly. Children can also find their favorite educational toys, animated books full of childlike interest, and make their favorite cartoon characters. Professional haircut is for the sake of parents and children, so that they can enjoy professional haircut in a relaxed and pleasant interactive atmosphere.

"xx" professional children's haircut not only has the ability to cut hair for children, but also has the ability to develop and design children's haircut equipment. Equipped with a special suitcase for door-to-door haircut to provide door-to-door service for full-moon babies; Provide more than ten kinds of unique baby souvenir making services for parents of infants, such as fetal brush, crystal footprints, cloned hand and foot show, etc.

Third, the business model

"xx" is similar to the existing business model, but it also has its own unique highlights. The business model of "xx" is: by establishing its own set of children's haircut processes and standards; Develop and design your own hairdressing equipment to realize professional management. The decoration, facilities and services in the store are designed to meet the needs of children and create a warm atmosphere for children with haircuts. Provide a wealth of value-added services, including designing distinctive hairstyles for children, making children's commemorative products, providing professional on-site services, and opening children's playgrounds. Later, "xx" has a certain brand awareness, and will carry out brand chain in the whole country, and the headquarters will deeply participate in the establishment of various chains to ensure quality.

Fourth, marketing.

"xx" is oriented towards the market demand in marketing, focusing on products, prices and promotion, and establishes a set of children's haircut standards with professional children's haircut services as the core, and on this basis, provides special value-added services for small customers. In addition, "xx" will pay attention to brand marketing in the early and middle stages of its business, so that the brand "xx" can penetrate into the hearts of potential customers and form the consumption habit of using "xx" professional services and products, which will also play a very good role in locking in the customer base and forming the entry barriers of competitors.

Verb (abbreviation for verb) investment and finance

"xx" takes the legal provisions and business objectives as the framework, and forms a financing portfolio with its own funds, shares and bank loans as the framework; Investment is dynamic-oriented, forming a multi-directional portfolio and paying attention to investment potential in real time. In terms of finance, "xx" makes the company form an operation mode characterized by high capital turnover with advanced management, and constantly expands and strengthens the company's business.

Business objectives of intransitive verbs company

1. Immediate goal

At present, there is no specialized children's barber shop in Wuhan, so our immediate goal is to fill the gap in the market and establish a professional children's barber shop. Strengthen the propaganda of children's professional haircut, try to open up the children's haircut market for a period of time, and strive to gain a foothold in the market in a short time and quickly establish an image in the minds of consumers.

2. Long-term goals

In the long-term business, we will strive to better improve all kinds of services, constantly improve our own technology and create brand effects. Establish a children's haircut chain store in Wuhan and other cities with mature market positioning, and completely occupy the market with our brand.

Seven. Service product

1. Professional children's haircut service

All kinds of adult barbershops lack the professional skills to cut children's hair, and children are naughty and active by nature. Ordinary adult barber knives are easy to hurt children, and there are great security risks. All our barbers have undergone strict technical training, and the hair clipper in the shop is specially made, and the blades are sheathed to avoid hurting children. This can not only effectively alleviate children's fears and preparedness, but also reassure parents and hairdressers.

2. Featured value-added services

Provide a wealth of value-added services, including designing distinctive hairstyles for children, making children's commemorative products, providing professional on-site services, and opening children's playgrounds. Children also love beauty and pursue individuality, and parents who value personal image and taste also pay great attention to their children's appearance. They really need a professional children's barber shop to meet this demand. We can sort out all kinds of fees for children.

Children's playful patterns and innocent and lively hairstyles make personality and innocence appear on children's little heads.

3. Adolescence-filled decorations and various humanized designs.

With bright colors and lovely patterns as the overall decoration style of the barber shop, the barber chair and mirror are designed into various cartoon shapes that children like; There is also a children's playground in the store, which provides various amusement facilities and toys for children to play with; Coupled with brisk children's songs and various educational toys and books, let children enjoy it. In addition, the facilities in the barber shop are completely designed according to the physiological characteristics of children, starting from the actual needs of children everywhere. For example, the shampoo bed, sink and toilet are all tailored according to the height of the child, and the sofa is round and angular to avoid hurting the child.

Eight, environmental analysis

+0. External environment

According to the statistical report released by the fifth population census in China, there are about 320 million children aged 0- 12 in Chinese mainland, and nearly 30 million newborns are born every year. There are about 30 million pregnant mothers, and no family in the future will be stingy with their children's expenses. Take a medium-sized city as an example. The urban population is 500,000, the birth rate is 1.057%, and there are about 5,000 newborns. The age of the small customers we serve is 0-65,438+00 years old, which means that our target customer base is about 60,000 families. According to 200 yuan's membership card, we will get rich profits. Professional children's haircut is a blank market with great potential. In addition, the store can also operate educational toys monopoly and baby souvenir production, with considerable income. Just as McDonald's and KFC entered the China market, professional children's barber shops will spread all over China.

At present, professional children's barber shops have appeared in large and medium-sized cities such as Beijing, Shanghai, Guangzhou, Shijiazhuang, Jiaozuo, Henan and Jiamusi, Heilongjiang. According to the statistics of Wuhan Women's Federation, there are more than 200,000 children under 710.2 million in Wuhan, including more than 200,000 children under 4 years old and hundreds of thousands of children over 0/0. Children's haircut cycle is generally two months, so it seems that Wuhan's children's legislation market does contain huge business opportunities. However, in such a big city, it is difficult to find a barber shop dedicated to children. According to the survey, fashionable adult barber shops abound in the streets and alleys of Wuhan. But in other places, children's barbershops began to sprout as early as two or three years ago. This can't help but make people ask, why is Jiangcheng children's barber shop hard to find? How big is the market for children's haircuts?

2. Internal environment

(1) Advantages

(1) Decorations with children's characteristics

Children's barbershops get rid of the simple and cold design of ordinary barbershops and give them colorful colors. On the wall, there are pictures of cartoon characters; On the ceiling, there are white clouds and balloons; Barber chairs are designed as cartoon cars and motorcycles that children love to see. The mirror becomes the shape of apples, pears and other fruits; There is also a children's playground in the store, which provides various amusement facilities and toys for children to play with. Coupled with the brisk children's songs, the whole barber shop seems to be a children's playground. There are all kinds of educational toys, building blocks and books in the barber shop, so that children can't tell whether they are here for a haircut or for fun. There is a "parent chair" next to the child seat, so that parents can always comfort their children.

(B) humanized design of hairdressing props

In the past, due to the risk of children's haircuts, many hairdressers were afraid to ask, resulting in a blank market for children's haircuts. For the safety of haircut, hair clipper of children's barbershop is specially developed and produced. The blade is covered with a sheath, which is not easy to scratch children's scalp. hair clipper has been strictly disinfected. This can not only effectively alleviate children's fear and prevention, but also reassure parents and hairdressers. In addition, the facilities in the barber shop are completely designed according to the physiological characteristics of children, starting from the actual needs of children everywhere. For example, the shampoo bed, sink and toilet are all tailored according to the height of the child, and the sofa is round and angular to avoid hurting the child.

(C) Characteristic value-added services

The value-added services of children's barbershops are rich and colorful, including hair styling for children, door-to-door hair care services, making commemorative products for children, and charging for playgrounds. Looking around the children, the hairstyles cut by ordinary barber shops are all the same, while the specialized barber shops for children have developed the service of designing hairstyles for children, which can cut out childlike patterns such as stars and the moon and innocent and lively hairstyles for children, so that individuality and innocence can be expressed on their heads. Children's Gallery has also developed a series of children's commemorative products aimed at the "emotional" consumer goods market and catering to the needs of parents to commemorate their children's growth, including more than ten unique baby souvenirs such as tire brushes, crystal footprints and cloned hand and foot shows. According to Chen Guiqiang, on average, one in every four babies can make a fetal writing brush. These value-added services have become an important supplementary income and an indispensable link outside the haircut.

(2) Disadvantages

(1) Emerging industries are facing great challenges: especially in China, the development is still in the primary stage, and the technology, equipment and services need to be further improved. The development of a new thing will go through a stage of adaptation and challenge. At present, many parents hold a wait-and-see attitude towards the service quality of this emerging service industry, which makes the development of children's haircut industry face inevitable challenges.

(2) The safety risk of children's haircuts is high: a little carelessness will hurt children, and the loss will outweigh the gain. First of all, children are naughty and active by nature. It is easy to hurt children by using ordinary adult barber knives, which has great security risks. In this regard, the barber is also afraid. Once, in Beijing, a child was accidentally cut by a barber while having a haircut. Later, the incident ended with the injured child receiving thousands of dollars in compensation, but the incident cast a shadow over the barber shop, the injured child and their parents.

(3) Location determines success or failure: It is a wise choice to target residential areas where children are concentrated. Secondly, in order to attract children, children's barbershops must work hard on decoration. Barbershops should be equipped with children's playgrounds and toys for children to play in addition to children's characteristics. All kinds of expenses add up to about 30 thousand yuan This makes the decoration cost of children's barbershops much higher than that of ordinary barbershops.

Nine. Formulation and analysis of competitive strategy

1. service differentiation strategy

We focus on children's haircut services and pay attention to the safety and comfort of children's haircuts. At the same time, it provides some value-added services for parents, such as providing children's toys and souvenirs.

2. Personnel differentiation strategy

Hire and train child hairdressers. Have hairdressing knowledge and skills, have affinity for children, have a strong sense of responsibility, and can quickly respond to customer requirements and difficulties.

X. Selection of target market and market positioning

1. Market segmentation

According to the age of consumers, we divide the haircut market into two categories: adult haircut market and children's haircut market. In the streets of Wuhan, fashionable adult barber shops abound. Mainly provide styling services based on perm and hair dyeing. The market has entered a mature stage and tends to be saturated. At the same time, the chain barbershops with "birthplace" and "Coconut Island" also occupy most of the market share and are the market leaders with fierce competition.

I have never seen a special children's barber shop in Wuhan, and the market is in a blank stage. However, there is no experience to follow in opening a store, and the investment risk is great.

2. Target market and market positioning

After market segmentation, the analysis shows that the hairdressing industry in Wuhan is fiercely competitive in the adult market, which can fill the gap in the children's market. Although it only occupies a small share in the overall market, it fully understands and meets the professional needs of children's haircuts than other companies, and at the same time obtains high profit and rapid growth by providing high added value.

XI。 SWOT comprehensive analysis

1. Advantages:

Repeated consumption: hairdressing is a long-term service, specifically, it runs through one's life. It shows that haircut is a kind of repeated consumption.

Market stability: Because the children's barber shop serves children aged 0 to 10, it will be a repetitive service after the address is selected. So the income will be relatively stable.

2. Weaknesses and shortcomings:

The initial investment is large: therefore, the implementation of the scheme is based on opening up the market of xx children's haircut industry, and the initial investment will involve a lot of decoration expenses, store rental expenses, publicity expenses and so on. In order to better play a certain market effect, it is necessary to carry out careful planning, distinctive storefronts and high-quality services to attract customers.

Difficult location: the success or failure of opening a children's barber shop depends on the location of the store to some extent. Different from ordinary shops, the customers of children's barber shops are children under 0/kloc-0.

Therefore, it is necessary to target residential areas where children are concentrated. Otherwise, it is difficult to realize the benefits. Therefore, site selection is an important process.

Barber shop business plan model essay 2000 words (2) 1. Project and company profile

Project name: xx county art hair salon and beauty salon

Project address:No. xx East Road, xx New Village, xx County

Project Type: Service Industry

Main business scope: hairdressing, haircut, beauty service and sales of beauty products.

Xx county art barber shop beauty salon was established on xx, XX, and all licenses were handled on XX, XX. Is a small enterprise engaged in hairdressing, hair cutting, beauty service and sales of beauty products. The enterprise is located in the population flow center of XX County. Enterprise facilities, affordable, good sanitary conditions, professional technology, warm and thoughtful service.

Second, the service introduction

Main business scope: hairdressing, haircut and beauty service.

Run concurrently: sales of beauty products.

We have hired a professional hairdresser who has been engaged in the hairdressing industry for more than 0/5 years. I am a professional beauty consultant and have never been engaged in the hairdressing industry for more than 5 years. The enterprise is well-equipped, and has introduced professional brand hairdressing products from Cai Chao and Saint-Vena. With our professional service and high-quality products, when you come to this enterprise, beauty will be fixed on your head!

Third, the market analysis

1. At present, the consumption level of xx is on the same level as that of Guangzhou and Shanghai, and the beauty salon market is self-evident.

Because of the small population in xx, most young people go out to work, and people who work locally also like to spend money in xx.

3. Because this business has long been profitable, but at present, the business of medium and large hair salons in xx is booming, and our enterprise is in xx, and there are no medium and large hair salons here at present.

Because many people are optimistic about the prospects of this industry, new hair salons have sprung up, the competition is becoming increasingly fierce and the situation is urgent.

Fourth, the marketing plan

1. Hairdressing, haircut and beauty services.

2. Sales of beauty products.

3. Address:No. xx East Road, xx County

4. Promotion methods: advertising, introduction of acquaintances, word-of-mouth of guests and regular promotion activities.

Verb (abbreviation for verb) business model

1. Cut the warp pattern

Shampoo → Haircut → Shampoo → Blow-dry hair → Cashier → Farewell guests.

2. Dyeing business model: shampoo → haircut → styling → heating → shampoo → blow drying → cashier → farewell guests.

Six, the enterprise business plan

The personnel management system, financial management system, fire management system, health and safety and procurement system, and customer lost goods storage system have been formulated.

Seven, entrepreneurial team

Organizational form of enterprise personnel division: individual industrial and commercial households

General manager and finance: make plans, set goals, supervise and coordinate internal and external relations, cashier, keep accounts, collect money and manage cash.

Store manager and hairdresser: the whole store has strong ability in managing people and things, has a haircut and perm, is highly skilled, works carefully and has a strong sense of responsibility.

Barber: Good haircut and dyeing skills, careful and responsible.

Hairdressing assistant: when washing hair and dyeing, the assistant is serious, patient, neat and has a good image.

Hairdressing Assistant: Assistant is serious, patient and responsible when washing hair and dyeing hair.

Hairdressing Assistant: Assistant is serious, patient and has a good service attitude when washing hair and dyeing hair.

Eight. Feasibility analysis of investment benefit

Beauty salon industry is an industry with large one-time investment, high commodity depreciation rate, high technical level and good service. Generally, in the fourth year, it is necessary to carry out a major commodity update, interior decoration, transformation and upgrading. Therefore, it is necessary to fully estimate the market according to the four-year plan, do a good job in cost budget and risk control, and strive to make a profit in the first two years and accumulate the funds needed for enterprise transformation and upgrading.

Nine. Financing plan and return

Independently undertake enterprise risks and management with its own funds. At present, if you want to improve and upgrade facilities and decoration, and become bigger and stronger, the budget needs xx million. It is eager for the support of small loans from the government. According to the current good operating conditions, the repayment will be made on time when due.

X. Enterprise Risk and Prevention

1. Risk: product quality and safety, hygiene and safety, theft, etc.

2. Precautionary measures: take health and safety precautions, strictly control the quality of product procurement, install electronic cameras, take anti-theft measures for doors and windows, and warn staff to be vigilant at all times.

XI。 Performance of enterprise development

Xx county is located in a county with high consumption, and hairdressing and beauty is everyone's lifelong pursuit. Our company now has some experience in customer management and operation, and a relatively stable and excellent team. As long as we seize the opportunity, treat customers seriously, enthusiastically and honestly, manage carefully, improve the upgrading facilities and constantly improve the management level, the beauty salon of xx County Art Barber Shop will certainly continue to grow and develop.

Barber shop business plan model essay 2000 words (3) I. General situation of the industry

It has become the fourth largest consumption hotspot after housing, automobiles and tourism; The average growth rate of the industry is above 30%; Mainly self-employed, industry distribution, regional distribution, but local competition is fierce; The quality of industry practitioners is generally not high, and they are entering the era of knowledge capital economy; The beauty industry and plastic surgery have also begun to integrate with the international community.

(Disadvantages) ① Beauty cosmetics itself is an industry integrating production, sales and service. Moreover, in the industry of Song Dynasty, service is dominant, and there are many problems in single beauty salons. Because there is no advantage in brand, management and publicity, the quality of employees is uneven, which is easy to infringe on consumers' rights and interests.

② Compared with 48% chain stores in Europe and America, the coverage rate of chain stores in China is only 2%. There is a big gap between the actual effect and publicity effect of joining many bodies. Some people may give up beauty and lose weight after trying an ineffective body style.

At present, there are about 1.72 million beauty institutions in China, mainly concentrated in megacities, provincial capitals, prefecture-level cities and county-level cities.

Second, the industry characteristics

Internationalization, collectivization, marketization, maturity and industrialization

Third, the industry development trend

① The first chemical era in the history of modern beauty and bodybuilding.

Means: peeling, skin changing, peeling cream main functions: easy swelling, peeling, rebound. The second generation: the era of natural plants means: fruit and vegetable mask.

Efficacy: Fruit and vegetable beauty (large molecules, difficult to be absorbed by the skin, because the effect of fat-soluble components absorbed by the skin is not obvious) The third generation: traditional Chinese medicine, Chinese herbal medicine era means: mainly traditional Chinese medicine mask.

Effect: The effect is remarkable, but it lacks maintenance. The fourth generation: the high-tech era

Means: biological factors, growth factors and active enzymes. Effect: Pay attention to maintenance and repair. The fifth generation: the era of incense and heat energy.

Mainly aromatic plant essential oils, the project is diversified, including stone therapy, milk therapy, vinegar therapy, hydrotherapy, ice therapy, fire therapy and so on.

(2) High-end+chain operation (stronger sense of marketization, larger share and higher penetration rate) Most of the better weight-loss fitness institutions developed in China in the future will adopt chain operation mode. Because of the unified management and operation of body chain stores, the cost of opening new stores will be reduced, which is conducive to expanding the market. Body chain operation is beneficial to body advertising, because brand promotion is equivalent to the promotion of all chain stores, with low advertising cost and great effect. Chain operation is conducive to establishing a well-known brand of beauty cosmetics, and people have high trust in the chain operation mode, which can improve the customer loyalty of beauty cosmetics.

Fourth, the industrial prospect is high in output value.

Experts predict that in the next five years, as the most competitive service industry in Germany, beauty liquid will leave 500 billion yuan of high-income factory space for investors every year, and the number of consumers will also increase.

Verb (abbreviation for verb) project description, products and services

According to the feelings and experiences accumulated in our daily life, although the scale of general cosmetics stores is acceptable, most shop assistants only recommend customers to use their high-end products, and do not use cosmetics or skin care products to specifically solve the problems of face and skin care according to the particularity of customers, that is, everyone's skin quality and outstanding problems. Moreover, the quality of shop assistants is generally not high, and there is no deep understanding and understanding in beauty; Modern cosmetics are all chemical products and contain certain heavy metals. Compared with pure natural or traditional Chinese medicine, they contain certain heavy metal components and have certain side effects on human body.

Six, target customer base analysis

With the development of the market and the expansion of the customer base, the personal quality indicators such as gender and age of beauty and body-building consumers will become more and more diversified. People of different genders, ages, occupations, incomes and education levels may have different attitudes towards beauty and fitness, and their goals and needs are also different. For women aged 20-25, our position is to maintain the skin to a certain extent. We will use scented tea, dietotherapy, traditional Chinese medicine mask and other chemical-free methods to better condition the body and keep a good foundation for women's skin, and equip professional beauticians to propose more natural and non-irritating traditional Chinese medicine conditioning or skin care products for different problems of customers.

Seven. Business model and future planning

The core of American marketing is to join the chain, so as to achieve the purpose of integrating industry and market resources. However, most chain-type beauty companies are not actually locked or locked, and the chain is just a cover. Few of them are truly successful and excellent. Therefore, designing the traditional franchise chain with a new attitude or way and endowing it with new connotation is a problem that the majority of beauty franchise enterprises need to carefully examine and study. To achieve the effect of "winning by surprise", pattern design should follow the "five high principles": high starting point, high quality, high specification, high enjoyment and high return.

Eight, competitive advantage

⑴ TCM cosmetology has its own characteristics in health care, cosmetology and treatment of capacitive dermatosis; The beauty of traditional Chinese medicine pays attention to the whole, which closely connects the face with viscera, meridians and qi and blood. The methods of oral administration and external application of traditional Chinese medicine, acupuncture, massage, qigong and dietotherapy all embody the viewpoint of seeking beauty by scheduling, which makes the essence and qi smooth, simple, safe and reliable, and has a wide and lasting effect. ⑵ TCM beauty has a long history, and the rich practical essence will provide effective natural medicines and natural methods for modern TCM beauty and world beauty.

⑶ TCM cosmetology is attached to TCM and develops with the development of TCM, so it has a solid theoretical foundation. Huangdi Neijing is the source of TCM theory, and it also lays a theoretical foundation for the formation and development of TCM cosmetology. The development of basic and clinical disciplines of modern Chinese medicine has laid the foundation for the development of cosmetology of Chinese medicine. The aesthetic thoughts provided by China's extensive and profound culture also provide an aesthetic theoretical basis for TCM beauty.

⑷ TCM cosmetology examines the causes of diseases that damage beauty with the idea of syndrome differentiation and treatment. Even external health care products that emphasize decoration, such as facial fat and oral fat, also reflect the characteristics of syndrome differentiation and treatment. For example, the face is dark and rough, and Chinese medicine believes that one of the reasons is the invasion of wind evil. Therefore, some cosmetics that moisturize and whiten the face are equipped with wind-dispelling drugs such as Fangfeng and Angelica dahurica, which embodies the characteristics of syndrome differentiation of etiology. Treatment based on syndrome differentiation makes TCM cosmetology more targeted and effective.

Nine. market analysis

As a first-tier city with developed domestic economy, Shanghai's beauty and body building industry is more mature than other cities, with a large number of consumer groups. During the winter vacation, several classmates and I counted the number information of Shanghai beauty and fitness clubs. The analysis data are as follows:

Market segmentation: According to the above data analysis, we can see that our business model is scarce in the market, with a large number of blank markets and large profit space.