Who's joe girard?

Joe girard is the greatest salesman in the world. He has been listed as the world's number one seller by Guinness Book of Records for 65,438+02 years. His world car sales record: 12 years sold an average of 6 cars a day, and no one can break it so far.

Joe girard is also the most popular speaker in the world. He passed on his valuable experience to many elites of Fortune 500 companies. Millions of people from all over the world were moved by his speech and inspired by his behavior.

Before the age of thirty-five, joe girard was a complete failure. He has a rather severe stutter. He has changed 40 jobs and still achieved nothing. He even worked as a thief and ran a casino.

However, who can imagine that such a person who is not optimistic about anyone and is almost desperate for debt can reach the top of the world in just three years and be called "the greatest salesman in the world" by Guinness World Records.

How did he do it? Learning with an open mind, working hard, paying attention to service and sharing sincerely are the four most important keys to joe girard's success.

Joe Gillard, the greatest salesman in the world, will help you become the most powerful top sales expert and create your proud success!

Joe girard's sales secrets.

Joe girard was listed in the Guinness Book of Records for selling more than 65,438+03,000 cars, setting a record for the sales of goods. He once became the person who sold the most new cars in the world for 15 years in a row, with an average of 1300 vehicles sold in 6 years. Sales is a business that needs wisdom and strategy. Behind every salesman, there is his own unique secret of success. Therefore, Joe's sales performance is so brilliant. What is his secret?

1. Rule 250: Never offend customers.

Behind every customer, there are about 250 people close to him: colleagues, neighbors, relatives and friends.

If a salesman meets 50 people a week at the beginning of the year, as long as two customers are dissatisfied with his attitude, 5,000 people may be unwilling to deal with the salesman by the end of the year because of the chain effect. They know one thing: don't do business with salesmen.

This is joe girard's law of 250. From this, Joe came to the conclusion that under any circumstances, even customers should not be offended.

During Joe's sales promotion career, he kept in mind the 250 rules every day, took a business-oriented attitude, always controlled his emotions, and would not neglect customers because of their difficulties, disgust for each other, or bad mood. Joe put it well: "If you drive away one customer, you drive away 250 potential customers."

Second, business cards are flying all over the sky: sold to everyone.

Everyone uses business cards, but Joe does it differently: he sends business cards everywhere and puts them in the bill when he pays the bill in the restaurant; On the playground, he threw a lot of his business cards into the air.

Business cards are flying all over the sky, like snowflakes, floating in every corner of the playground. You may be surprised at this practice. But Joe believes that this helped him reach a deal.

Joe thinks that every salesman should try to let more people know what he does and what goods he sells. In this way, when they need his goods, they will think of him. It is unusual for Joe to throw away his business card. People will never forget such a thing.

When people buy a car, they naturally think of the salesman who scatters business cards and the name on the business card: joe girard. At the same time, the most important point is that some people have customers. If you let them know where you are and what you sell, you may get more business opportunities.

Third, establish customer files: learn more about customers.

Joe said, "No matter what you sell, the most effective way is to make customers believe-really believe-that you like him and care about him."

If customers have a good impression on you, your chances of closing a deal will increase. To convince customers that you like him and care about him, you must know them and collect all kinds of relevant information about them.

Joe pointedly pointed out, "If you want to sell something to someone, you should try your best to collect information about his business ... whatever you sell. If you are willing to spend a little time every day to get to know your customers, get ready and pave the way, then you won't worry about not having your own customers.

At first, Joe wrote the collected customer information on paper and stuffed it into a drawer. Later, he forgot to follow a prospective customer because he didn't organize it several times, and he began to realize the importance of establishing his own customer file. He went to the stationery store to buy a diary and a small card folder, recorded all the information originally written on the paper, and established his own customer file.

Joe thinks that a salesman should be like a machine with the functions of a tape recorder and a computer. In the process of interacting with customers, he will record all the useful information said by customers and master some useful materials from it.

Joe said: "When building your own card file, you should write down all the information about customers and potential customers, their children, hobbies, education, position, achievements, places you have been, age, cultural background and any other information related to them. These are all useful promotional information.

All these materials can help you get close to customers, and let you effectively discuss problems with customers and talk about their own topics of interest. With these materials, you will know what they like and don't like, and you can make them talk, be cheerful and dance ... As long as you can make customers feel comfortable, they won't let you down. "

Fourth, the hound plan: let customers help you find customers.

Joe thinks you need others' help in sales promotion. Many of Joe's businesses are the result of the help of "hounds" (customers who let others buy things from him). Joe's famous saying is "the customer who bought my car will help me sell it."

After the business is completed, Joe always gives customers a stack of business cards and a description of the hound project. The instructions tell the customer that if he introduces someone else to buy a car, he will get $25 per car after the transaction.

A few days later, Joe will send a thank-you card and a stack of business cards to customers. At least every year, he receives a letter from Joe with the hound plan, reminding him that Joe's promise is still valid. If Joe finds out that the customer is the leader and others will listen to him, then Joe will work harder to make a deal and try to make him a hound.

The key to implementing the hound program is to keep your promise-you must pay the customer $25. Joe's principle is: I'd rather pay 50 people by mistake than miss one who should pay. Joe benefited a lot from the hound program.

1976, the hound program brought Joe 150 transactions, accounting for about one third of the total transaction amount. Joe paid $65,438+0,400 for the hound and got a commission of $75,000.

5. Improve the taste of products: make products attract customers.

Every product has its own flavor, and joe girard is particularly good at promoting the flavor of products. Unlike the "don't touch" method, Joe always tries his best to let customers "smell" the new car first when contacting customers. He asked the customer to sit in the cab, hold the steering wheel and touch it himself. If the client lives nearby, Joe will also persuade him to drive home and let him show off in front of his wife, children and leaders. Customers will soon be intoxicated by the smell of new cars. According to Joe's own experience, no customer will not buy his car if he gets into the cab and drives a distance. Even if you don't buy it right away, you will buy it soon. The smell of the new car has been deeply imprinted in their minds, making them unforgettable.

Joe thinks that people like to try, touch and operate by themselves, and people are curious. No matter what you sell, try to show your goods, remember, let customers participate in it personally. If you can attract their senses, then you can master their feelings. & ltBR & gt& ltBR & gt& ltB& gt； 6. Honesty: the best strategy for promotion Honesty is the best strategy for promotion, and it is the only strategy. But absolute honesty is stupid. Lying is allowed in sales promotion, which is the principle of "white lies" in sales promotion, and Joe knows it well. Honesty is the best policy and the best strategy you can follow. But strategy is not a law or regulation, it is just a tool you use to pursue the best interests in your work. Therefore, honesty is measured.

Sometimes you have to tell the truth in the sales promotion process, one is one and the other is two. Telling the truth is often good for the salesman, especially what the salesman said, and the customer can verify it afterwards.

Joe said, "no one with a clear head will sell a customer a six-cylinder car and tell him that the car he bought has eight cylinders." As soon as the customer turns on the range hood and counts the distribution wires, you will die. "

If the customer brings his wife and son to see the car, Joe will say to the customer, "You are such a lovely child." This child may be the ugliest child ever, but if you want to make money, you must never say that.

Joe is good at grasping the relationship between honesty and flattery. Although the client knows that what Joe said is not true, he still likes to listen to flattery. A few words of praise can make the atmosphere more pleasant, non-hostile and easier to sell.

Sometimes Joe even tells a little lie. Joe once saw a salesman lose his business for no reason, because he told the truth to his customers and refused to tell a little lie. The customer asked the salesman how much his old car could be converted into, and a salesman said rudely, "This kind of broken car." Joe would never do that. He will tell a little lie and tell customers that a car can drive 654.38+0.2 million kilometers, and its driving skills are really superior. These words make customers happy and win their favor.

Seven, one card per month: the real sales start from after-sales.

Joe has a famous saying: "I believe that the promotion really begins after the transaction, not before." Promotion is a continuous process. Closing the deal is not only the end of this promotion, but also the beginning of the next promotion. Salespeople will continue to care about customers after the transaction, which will not only win old customers, but also attract new customers, make the business bigger and bigger, and more and more customers.

The concept of "continuing to promote sales after the transaction" made Joe regard the transaction as the beginning of promotion. After reaching a deal with customers, Joe didn't leave them behind, but continued to care about them and express their opinions appropriately.

Joe sends cards to his 10000 customers every month. Celebrate the New Year in January, celebrate Washington's birthday in February, and celebrate St. Patrick's Day in March ... Anyone who buys a car at Joe's has received Joe's greeting card and remembered Joe. Just because Joe didn't forget his customers, customers won't forget joe girard.