Health and wellness: big concept, multi-functional and pan-industry

For health care, it is best to change to a place, such as a village with good ecology, quiet environment, convenient transportation, pleasant climate, honest rural customs, organic grain and vegetables, quiet and comfortable countryside, preferably in the suburbs or near the scene. This involves the concept of health care and tourism, as well as the very popular forest health care, rural health care, migratory bird-style retirement care, etc.

Health and wellness tourism is actually about health and wellness sojourn, light travel, livable, and emphasis on nourishment. Of course, tourism landscape is a core attraction, but the real attraction is the environment and climate. Health requires living, which requires traveling. How can we support ourselves if we don’t live? Health care does not only refer to old age care. All age groups need to be nourished, including child care, teenagers' intelligence, youth's love, middle-aged health, and old age care. It is called parent-child travel, study travel, marriage and love travel, leisure travel, vacation travel, etc. Based on resources, based on functions, based on others, there are many opinions, such as traditional Chinese medicine medical care, cultural cultivation, forest green care, organic food care, sports health care, Buddhist Zen care, Taoist care, warm soup bath care, leisure care, etc. wait.

As early as 2019, the National Forestry and Grassland Administration, the Ministry of Civil Affairs, the National Health Commission, and the State Administration of Traditional Chinese Medicine jointly issued the "Opinions on Promoting the Development of the Forest Health Care Industry."

The issuance of the "Opinions" will help promote the rapid development of the forest health care industry, and has guiding significance for many problems faced in policy, system, funding and other aspects of industrial development.

Obviously, health care projects have become a huge trend, and all kinds of capital are targeting this huge piece of cake and flocking to it. But soon, many people discovered that this cake was not easy to eat.

Especially with the intensification of population aging and the promotion of the "Healthy China" strategy, many developers mistakenly regard the health care industry as a single retirement real estate operation, while ignoring the many aspects covered by the health care industry. Business format.

It is related to many fields such as urban construction, ecological environment, folk customs, science and technology information, culture and education, social security, etc. It is an industrial chain integrating elderly care, health care, medical care, culture, sports, tourism and many other industries. , it is a whole ecosystem.

Therefore, it is necessary to have a more comprehensive understanding of the health care industry.

The health care industry is by no means just a senior care real estate, and the customer group it faces is not just a single group of elderly people. Different types of health and wellness industries can be derived based on differences in consumer groups, market demands, related industries, resource differences, and topography.

Consumer groups determine product segmentation

From the perspective of consumer groups, it is divided into two aspects: On the one hand, from the age composition of the consumer groups, people generally have to go through Different stages are divided according to age composition, and different age groups have different industry classifications.

Maternal, Pregnant and Infant Health Care:

Maternal, Pregnant and Infant Health Care is a new branch in the health care industry. As society and families pay more and more attention to the maternal, pregnant and infant groups, With continuous improvement and the diversification of consumption among this group, the health needs of women, pregnant women and infants are no longer limited to medical care, and more maternal and infant health products and services continue to emerge.

Youth health care:

Refers to a collection of industries that meet the health care needs of young people. Therefore, the health care supply for this group is more centered on education, sports, tourism, beauty, health care and psychological consultation, such as fitness events, rehabilitation medical care, traditional Chinese medicine recuperation, sub-health prevention and treatment, body beauty, and psychological diagnosis and treatment. and other related products and services.

Health care for middle-aged and elderly people:

Since the industry has always regarded health and elderly care as the main components of the health care industry, and China’s society is accelerating into aging at this stage, health care for middle-aged and elderly people Long-term care has long been concentrated or equated with the elderly care industry.

Consumer demand determines product direction

Based on market demand, the basic purpose of health care is to achieve health care at all levels, from material to spiritual to spiritual. The inward expansion of the richness of life.

Health care based on health care:

Health care is the maintenance of the body, ensuring that the body’s functions continue to reach or remain in the best state, which is the current health care The most basic maintenance content and goals. Such as health care, wellness, sports, leisure, tourism and other products or services.

Health care based on nourishing the heart:

Health care based on nourishing the mind:

Mental health is the spiritual improvement of people’s thoughts, beliefs, values, etc. maintenance. The specific content of the health and wellness industry based on nourishing the mind mainly includes soothing and nourishing products, religious tourism, art appreciation and collection services, and meditation services.

Health Care Town: a new species under the trend

Health Care Town is the most vivid embodiment of the trend of health industry industry. The new species takes "health" as the starting point for town development and integrates diversified functions such as health, wellness, elderly care, leisure, and tourism to form a characteristic town.

The State Council pointed out in the "Healthy China 2030" Planning Outline that the integration of health and elderly care, tourism, the Internet, fitness and leisure, and food should be actively promoted to spawn new health industries, new business formats, and new models.

1. Resource advantages

Such as religious culture, longevity culture, hot spring resources, pharmaceutical industry resources, etc. Relying on the good climate and ecological environment of the project site, we can build ecological experience, vacation health care, hot spring health care, forest health care, mountain summer health care, island cold health care, lake health care, mineral health care, pastoral health care and other health care formats to create leisure farms, Products such as health resorts, health valleys, hot spring resorts, and ecological hotels/B&Bs form an industrial system for ecological health towns.

2. Industrial characteristics

The industries of health towns should be health-based, such as senior care industry, leisure agriculture industry, vacation and leisure, health food industry, sports industry, etc.

3. Clear functions

Health care towns are different from ordinary towns in that they are more functional. Taking the sports industry as an example, relying on topography and resources such as mountains, canyons, and water bodies, we develop mountain sports, water sports, outdoor development, outdoor camping, outdoor sports, orienteering, health sports, extreme sports, traditional sports, and hiking. , adventure and other outdoor fitness and health products to promote the in-depth integrated development of sports, tourism, vacation, fitness, events and other industries.

8 major product types to help diversify health care

1. Cultural health care type

Deeply explore the unique features of the project site Religion, folk customs, history and culture, combined with market demand and modern lifestyle, use creative means to create spiritual tourism products that are conducive to nourishing the soul, so that tourists can cultivate their moral character, return to their true nature, and cultivate their sentiments while gaining cultural experience. .

2. Longevity resource type

Relying on the longevity culture, vigorously develop the longevity economy and form a healthy catering, A health care and elderly care system with functions such as leisure, entertainment, health care and vacation.

3. Traditional Chinese medicine diet

Medicine and food come from the same source, which is a major feature of oriental nutrition. Therefore, food and health preservation can be said to be a crucial component of health tourism. The development of healthy food can be combined with leisure agriculture. Through the development of green planting industry and ecological breeding industry, ecological healthy food suitable for specific groups of people and with specific health care functions can be developed, while integrating ecological sightseeing, farming experience, food processing experience, catering Production experience and other activities will promote the comprehensive development of the healthy food industry chain.

4. Ecological health care type

Based on the original ecological environment, with health care and leisure tourism as the core of development, it focuses on the construction of health industries such as health care and elderly care, leisure tourism, and ecological planting. , generally distributed in ecological leisure tourist attractions or areas with good natural ecological environment.

5. Comprehensive elderly care

Elderly groups with certain environmental resources and certain economic strength. Integrate various elements such as medical care, climate, ecology, rehabilitation and leisure into the elderly care industry, develop rehabilitation and recuperation, residential elderly care, leisure and vacation-type "migratory bird" elderly care, senior sports, senior education, senior cultural activities and other formats to create a collection of senior housing, Comprehensive development projects such as a senior care resort base integrating senior care facilities and senior care services.

6. Vacation industry type

Residence and health care is a health and wellness way that is based on the concept of health and wellness and is led by resort real estate development. This kind of health-preserving residential community provides people with not only living space, but more importantly, a healthy lifestyle. It also provides a full range of health-care and health-preserving facilities and services, and provides people with a space and environment for meditation. Achieve the purpose of cultivating oneself in a peaceful atmosphere.

7. Sports and leisure type

Relying on topography and resources such as mountains, canyons, and water bodies, develop mountain sports, water sports, outdoor development, outdoor camping, outdoor sports, and orienteering sports , health sports, extreme sports, traditional sports, hiking, adventure and other outdoor health and wellness products to promote the in-depth integrated development of sports, tourism, vacation, fitness, events and other formats.

8. Medical integrated type

The composition of health care products is mainly guided by theoretical knowledge such as traditional Chinese medicine, Western medicine, nutrition, psychology, etc., and combined with the physiological and behavioral characteristics of the human body. Rehabilitation and health tourism products that use drug rehabilitation and drug treatment as the main means and cooperate with certain leisure activities include physical examination products. It is one of the important contents in the development of medical tourism.