Internet celebrity drinks, Internet celebrity band-aids, etc. Why do some items need to be added with the word "Internet celebrity"?

From scenic spots and amusement parks that go viral in the circle of friends, to cosmetics and food mentioned in various topics, to offline restaurants and stores that are crowded and always lined up, Internet celebrity products have become what they are today. A unique phenomenon in residents’ lives, various Internet celebrities, Internet hits, and popular products dazzle people.

According to the "2018 China Internet Celebrity Economic Development Insight Report" jointly released by iResearch and Sina Weibo recently, as of May 2018, the total number of Internet celebrity fans in China reached 588 million. The scale of the economy will exceed two trillion yuan. However, as Internet celebrity products become more and more embedded in daily life, a large number of problems such as exaggerated publicity, uneven quality, trademark infringement, and fraudulent trading volume of these products have also emerged. The "pits" in the "Internet celebrity economy" have begun to make people feel uncomfortable. Hard to guard against.

It’s hard to tell the difference between Li Kui and Li Gui in Internet celebrity stores

Since the first half of 2017, Heytea has set off a wave of Internet celebrity beverage stores and has become the target of many young people. In the first half of this year, a beverage store in Beijing called "Xishe Heytea" claimed to have spent a lot of money to purchase the formula from "Hytea" and jointly operated it with Heytea, attracting many consumers.

However, the fact is that the Internet celebrity beverage store has encountered copycats. Heytea quickly made a statement and stated that the above-mentioned stores did not cooperate with it in any form. This situation is actually not uncommon. For example, after a Wuhan pastry shop "Master Bao" became popular on the Internet, stores such as "Jin Dian Master Bao", "Jing Bao Master" and "Supreme Master Bao" immediately opened up all over Beijing. Since the copycat stores imitate the "original" brands and products, even the names are very close, making it difficult for ordinary consumers to tell the difference. One of the reasons why "Master Bao" pastry shop is popular is that there is always a "long queue" of tens of meters in front of the door, and the enthusiasm of fans is amazing. However, some media conducted in-depth investigations into QQ groups, forums, and WeChat groups and discovered that there were "foremans" who posted fill-in tasks online and organized a large number of part-time workers to line up on site to serve as "supporters."

Confirm whether trendy products are harmful first

Nowadays, as long as the word "Internet celebrity" is added, and then the Internet is used to add fuel to the fire, it can often ignite the public's enthusiasm for consumption. However, some Internet celebrity products really cannot stand up to scrutiny. They are expensive and have amazing sales, but there are safety risks. Some products even fall into the "three no's" category.

The recently popular "smoking ice cream" also has certain safety risks. Food-grade liquid nitrogen refrigeration is added to this Internet celebrity food. Liquid nitrogen that atomizes quickly is generally safe, but some children may suffer oral injuries after eating it.

For these trendy Internet celebrity products, experts recommend that consumers pay attention to the composition of the product, identify whether the product has qualified instructions and safety labels, clearly understand the raw materials and other ingredients of food and beverages, and consider the safety factor when eating. If the Internet celebrity product belongs to the "Three No's" products, it must not be purchased and eaten.

You need to understand the tricks behind internet celebrity marketing

It may be a "functional artifact" that can lose weight, protect yourself from the sun, or whiten your skin; or it may have won some kind of domestic or international award and has various authorities "Honorary winners" whose quality is "endorsed" by institutions; or "exaggerated products" distributed with various high-profile photos showing off their wealth... Internet celebrity products with these alternative "temperaments" often require consumers to be more vigilant.

In addition to some Internet celebrity stores hiring people to queue up to create false impressions, Internet celebrity products also have many tricks. Internet celebrity products usually show a large number of positive reviews online, experiential promotion, and offline stores are often in short supply and business is booming, but in fact they are usually routine.

Some Internet celebrity products have many honorary "platforms", but these honors are usually unreliable. Some media revealed that the so-called "3.15 Anti-Counterfeiting and Fidelity Honor Mark" and "Anti-Counterfeiting and Fidelity Safe Consumption Alliance Unit" of the Internet celebrity brand Mazibao have not been authorized, and its business model has not been certified at all. It is purely Fictitious honors and self-importance.

In addition, there are a large number of protagonists in Internet articles that advertise "getting rich quickly", but they often lack names and surnames, making it impossible to check. Internet celebrity products under this marketing model are simply nonsense, and some have even violated the law. Consumers must consume rationally and distinguish authenticity.