The fourth "epidemic" of automobile enterprise war: foreign brands try their best to help out * * * overcome the difficulties.

before? The word

is a good signal, but the inflection point of the epidemic has not yet appeared. Cases are still rising, and public opinion is still fermenting.

Not only China, but also all parts of the world have begun to bear the impact of this sudden epidemic, and have a deeper understanding of the importance of China. In order to win this special "people's war", all the people are fighting, regardless of China and foreign countries. China's automobile enterprises are strictly guarding against and strictly controlling, working together to help, and foreign brands also refuse to "sit on the sidelines". Almost all mainstream multinational automobile enterprises have joined the anti-epidemic action.

China Association of Automobile Manufacturers has always been highly concerned and active. Adhering to the purpose of the Association to support and serve the automobile industry, send the authoritative voice of the automobile industry to the society, and lead and promote the healthy development of the industry, the Association, together with its only sponsored media, Auto Horizon, launched a special plan of "Car-Enterprise War Epidemic", interviewed a series of typical car companies that practiced their social responsibilities in fighting the epidemic, and presented their thoughts and actions in this war epidemic. I hope that in the uncertain mood and mixed public opinion environment brought by the epidemic, I will inspire confidence for the industry and society, strengthen my belief in winning, share the beneficial enlightenment for the development of the industry, convey the positive energy of the automobile industry, and help colleagues in the industry and people from all walks of life to work together to win this epidemic prevention and blocking war.

in the first three issues of our report, the top 12 automobile groups in the domestic automobile industry have issued the strongest voice of the "epidemic" in the automobile industry, and the "Junior Group" of the four new automobile manufacturing enterprises and China automobile enterprises have also devoted themselves to the battle, which reflects the strong mobility and feelings of China automobile enterprises. In this issue, we focus on the mainstream foreign brands active in China automobile market. They have brought valuable experience to the development of China automobile industry, and they have outstanding performance in China automobile market. They all have joint ventures in China, and they are not only business partners with China automobile enterprises, but also competitors in the market, and even more friendly forces in the battle against the epidemic. We selected six representative foreign brands to show their concern, confidence, responsibility and responsibility for China to the industry and society.

CEO of audi ag (China)? Feng Sihan: With one heart and one mind, we can overcome the difficulties!

At present, the pneumonia epidemic in novel coronavirus has always touched the hearts of people all over the world. Audi ag pays high tribute to the staff who fought bravely in various positions on the front line of the epidemic, and our hearts are closely connected with the patients who are struggling with the epidemic.

the Chinese nation has experienced numerous tests and overcome many difficulties and obstacles in the course of thousands of years. With the concerted efforts of the people of China, I believe that this time the difficulties will be overcome smoothly. And audi ag (China) will also fight side by side with the people of China, go all out to fight the epidemic, unite as one, and overcome the difficulties.

as the first foreign auto company to enter China, audi ag is deeply rooted here and regards China as our second hometown. Therefore, we are willing to help the people of China in the same boat and make contributions to the fight against the epidemic through a series of actions.

First of all, audi ag (China) joined hands in a joint venture and donated 12 million RMB to support the relevant prevention and control work in novel coronavirus. The donation will be mainly used for the purchase of protective equipment, medical devices, medicines and other materials in Hubei and other provinces and cities with serious epidemic situations, and to support the prevention and control of relevant epidemic situations. The money was donated by audi ag (China) and its Volkswagen brands, Audi, Skoda, Porsche and Bentley, as well as joint ventures FAW-Volkswagen and SAIC-Volkswagen.

At the same time, in order to cooperate with the relevant suggestions of the China Municipal Government and the World Health Organization, and the notice of the General Office of the State Council on extending the Spring Festival holiday in 22, on the one hand, the joint ventures in audi ag (China) have made corresponding adjustments to their respective production plans: FAW-Volkswagen will resume factory production after February 9, and SAIC-Volkswagen will resume factory production after February 1; On the other hand, audi ag (China) launched a two-week "work-from-home" initiative for 3,5 employees in Beijing, and suspended all domestic and international travel to ensure the safety and health of employees.

We can see that the strong measures and keen response taken by the China government to curb the spread of the epidemic are admirable, and so is the strong belief of the people of China to overcome the difficulties with unity. It is believed that the impact of the epidemic on China's economy will be phased and temporary, and the epidemic will not change the long-term positive fundamentals of China's economic growth. Volkswagen is full of confidence in the China market.

Honda's executive director and minister of China, Taixiu Mizuno:

In the face of the epidemic, many forces rushed to help, and Honda acted

On January 31, 22, Honda Technical Research Industry Co., Ltd. and Honda Technical Research Industry (China) Investment Co., Ltd. (abbreviated as Honda) announced that they would donate 1 million yuan to the Red Cross Society of Hubei Province to fight the novel coronavirus epidemic. Among them, Honda Technology Industry Co., Ltd. donated 5 million yuan, and Honda Technology Industry (China) Investment Co., Ltd. donated 5 million yuan.

In addition, Honda's joint ventures Guangqi Honda Automobile Co., Ltd. and Dongfeng Honda Automobile Co., Ltd. have also donated RMB 1 million and RMB 3 million to Wuhan Charity Federation and Wuhan Economic and Technological Development Zone respectively, contributing to epidemic prevention and rescue.

in order to effectively solve the problem of short-distance transportation for medical staff in the front line of Wuhan epidemic prevention and control, and improve the work efficiency of hospitals, on February 2, 22, Honda's joint venture Wuyang-Honda Motor (Guangzhou) Co., Ltd. actively took action to donate a batch of electric bicycles to two designated receiving hospitals, Wuhan Xiehe and Wuhan Tongji, to make a modest contribution to epidemic prevention and control.

novel coronavirus has caused serious losses in China and other areas. Honda expresses its heartfelt condolences to all those affected by the epidemic. As an enterprise rooted in China, Honda is willing to make a modest contribution to tide over the difficulties with the people of China.

In the future, Honda will work together with the society to pay attention to and support the prevention and control of epidemic in the whole country and actively practice corporate social responsibility.

Senior Vice President of Nissan Motor Company, Chairman of Nissan China Management Committee and President of Dongfeng Motor Co., Ltd.? Zhuang Ping Yamazaki:

China has always been one of Nissan's most important markets, and Wuhan and its subordinate Hubei Province are the headquarters and production base of Dongfeng Motor Co., Ltd., a joint venture of Nissan in China. Since the outbreak of the novel coronavirus epidemic in Wuhan and Hubei, the management of Nissan Motor Company has actively taken corresponding countermeasures. Through joint efforts with the joint venture company in China, it is committed to "internal control management and external assistance" and pays close attention to the company's customers, employees, dealers, suppliers and their families. And the health and safety of the community, and provide support for the treatment through donations and other means.

after the outbreak of the epidemic, Nissan Motor Company and the senior management of Dongfeng Limited set up the epidemic prevention and control headquarters at the first time, officially launched the emergency plan for public health emergencies, updated the epidemic in real time, ensured the smooth flow of information, and provided all kinds of necessary protective materials and necessary support to ensure the safety of employees, dealers and suppliers in Wuhan and everywhere.

On January 29th, Nissan Motor Company, Nissan (China) Investment Co., Ltd. and Dongfeng Co., Ltd. jointly donated RMB 5 million and 1, masks to support the treatment of novel coronavirus patients in Hubei Province. At the same time, the seven business divisions of Dongfeng Co., Ltd. have also helped fight the epidemic through practical actions.

the mountains and rivers are exotic, and the wind and the moon are the same. Nissan Motor Co., Ltd. is full of confidence in the China government's victory over the novel coronavirus epidemic and the sustainable development of China's economy and automobile market. Through donations and a series of countermeasures, Nissan hopes to actively fulfill its responsibilities as a corporate social citizen, contribute its own strength, provide full support for winning this epidemic prevention and control war, and tide over this difficulty with the people of Wuhan and China!

Come on, Wuhan! Come on in Hubei! Come on, China!

president and CEO of BMW group in greater China? Gao Le:

To fight the epidemic, people-oriented and caring first, BMW fully focuses on customer needs in special periods

In the critical period of fighting the epidemic, BMW adheres to people-oriented, safety first and caring first, mobilizes all employees and dealer partners, actively responds to the epidemic challenges, and implements a series of measures to ensure the safety of employees and provide caring and peace of mind services for customers.

Empowering dealers to create a convenient and safe customer experience

Considering the seriousness of the current epidemic, many dealer staff are also telecommuting. BMW's "BMW Dealer Pocket Office" application software allows dealer sales consultants to update customer information at home and keep customers following up. At present, this application software is being promoted to BMW dealers one after another. As a basic action, BMW cooperates with dealers to take health and epidemic prevention measures to provide visitors and dealer employees with a safe and reassuring experience environment. BMW launched the "Guide for Public Health Protection of BMW Dealers' Exhibition Hall", which formulated 1 kinds of measures for environmental sanitation and disinfection management in the exhibition hall, covering everything from ventilation and ventilation in the exhibition hall to cleaning and disinfection of toilets and garbage disposal. In addition, it puts forward a clear direction in ensuring the health of staff and the health and safety of vehicles (especially test-drive vehicles).

extend the validity period of the service, and the online service will not be closed

In order to guide people to reduce unnecessary going out during the epidemic, BMW announced the extension of the validity period of several services. For the "BMW/MINI" due from January 1 to February 29, 22? Extended warranty service ","BMW/MINI? Changyue maintenance feedback plan oil package ","BMW/MINI? Changyue Maintenance Package is valid until March 31, 22.

for customers who really need maintenance and warranty services, BMW will provide free door-to-door pick-up and delivery services. Customers can place an order through the "BMW Cloud Internet" application software, or the "BMW Customer Service Center" WeChat WeChat official account, or call the dealer to inquire and apply for related services. Customers with expired insurance can also contact BMW authorized dealers to apply online, and they can successfully renew their insurance and generate electronic insurance policies without leaving home.

if customers have questions about financial loan information, they can pay attention to "BMW Finance" WeChat WeChat official account, and they can check the monthly payment amount and repayment date at home.

"live broadcast every day" real-time barrage Q&A, "video car watching" function enhanced online

Thanks to the efficient inter-departmental support and cooperation within BMW and the full promotion of BMW's Lingyue Digital Information Technology Co., Ltd., BMW will start next Monday (February 1) at BMW? Tmall's official flagship store and BMW's official flagship store in JD.COM offer special live broadcasts every day. "BMW Product Elite" explains all kinds of high-quality BMW models in an all-round way, and the majority of netizens can interact in real time through barrage, so that BMW fans and riders can communicate in virtual space with confidence!

In addition, from next week, BMW China official website, BMW Official Mall, BMW China WeChat WeChat official account and BMW Customer Service Center WeChat WeChat official account will gradually unlock an enhanced function-the "BMW Real Car Interactive Platform" applet will be launched completely. On this small program platform, BMW will present an "online exhibition hall", where BMW fans and riders will be able to interact with "BMW product elites" or dealer staff, and watch and admire cars online in real time through video, and experience professional product explanations.

Although the current situation has brought many difficulties to automobile enterprises and dealer partners, BMW firmly believes that with the concerted efforts of all parties, China will finally overcome the epidemic and enterprises will overcome the challenges!

president of Hyundai motor group (China)? Kwang-kuk Lee:

From the past to the present, and then to the future, Hyundai Motor Group and China have grown up together through thick and thin.

During the Spring Festival in p>22, novel coronavirus broke out in an all-round way, and the serious epidemic situation affected everyone's heart. At present, Hyundai Motor Group responded positively to the national policy for the first time and made every effort to tide over the difficulties with the people of China.

In terms of material donation, Hyundai Motor Group donated 5 million yuan of medical materials and 1 million yuan of cash to Wuhan in order to help the epidemic prevention and control war without smoke and win at an early date. Due to the shortage of domestic medical materials, Hyundai Motor Group purchased materials from South Korea and delivered them in the fastest way to ensure that the required medical materials could be sent to the front line of the epidemic in the shortest time. The first batch of materials purchased by Hyundai Motor Group in South Korea will arrive in China on February 7. The first batch of materials are mainly medical protective headgear and gloves, which are used to strengthen the protection of front-line medical staff. The second batch of materials is also stepping up the procurement of masks and protective clothing around the world. Meanwhile, Hyundai Motor (China) Investment Co., Ltd., Beijing Hyundai, Dongfeng yueda Kia, Sichuan Hyundai, Hyundai Mobis, Hyundai Grovis, Hyundai Weiya, Hyundai Tandis and Beijing Hyundai Motor Finance Co., Ltd., * * * donated RMB 1 million in cash to Hubei, which will be used for ward operation, manpower support and medical facilities procurement.

At the same time, in order to curb the spread of the epidemic, Hyundai Motor Group responded quickly to the government's call to extend the Spring Festival holiday, delaying the internal production in China until February 9 and taking paid holidays. In addition, in order to resume production smoothly, Hyundai Motor Group has formulated a practical and thorough epidemic prevention plan, and implemented the policy of sharing with a number of cooperative enterprises and making good preparations in advance. Hyundai Motor Group actively responded to the call of the state and delayed the resumption of work to reduce the gathering of people, thus blocking the spread of the epidemic and ensuring the health of employees.

Since entering the China market, Hyundai Motor Group has shared the joys and sorrows with the people of China. When various disasters such as the Sichuan earthquake, the Tianjin Port explosion, and the tornado in Jiangsu Province occurred, Hyundai Motor Group responded positively and rushed to support and donated the most urgently needed materials.

The automobile industry has a long industrial chain and a wide coverage. Enterprises should make concerted efforts with relevant units including parts manufacturers and distributors while doing their own work well.

Among them, Beijing Hyundai announced the launch of a series of care policies. Consumers can order all products of Beijing Hyundai online, and will also support special stores to carry out online marketing, launch an online car showroom in official website, and optimize the after-sales reception process during the epidemic according to the after-sales service needs of existing car owners. At the same time, a low down payment financial policy is introduced, and users can enjoy a car purchase discount with a down payment as low as 22 yuan. For dealers, cancel the first quarter sales and after-sales assessment tasks, adjust to after-sales service VOC assessment, and provide remote technical support.

On February 5th, Dongfeng yueda Kia launched the "Eight Guarantees" policy in response to the epidemic situation, further loosening and lightening the burden, reducing the pressure on dealers and helping front-line dealers tide over the difficulties. The guarantee includes many policies, such as canceling the binding and assessment, ensuring the dealer's marketing funds, ensuring the protective material assistance and financial support, and tide over the difficulties with the dealer through many practical measures.