How to promote the culture of an enterprise?

Enterprise culture is the soul of enterprise development. Whether your enterprise can retain talents means whether your enterprise has a profound corporate culture. Alibaba is an example.

As the great Chairman Mao said, an army without culture is a stupid army; And the stupid army can't defeat the enemy. Isn't the enterprise an army? Without culture, can enterprises survive, develop and win glory? It can be seen that the significance of corporate culture is self-evident.

Every step of enterprise production development needs the assistance of culture, which is determined by culture. Look at the enterprises around us. Some have gradually grown in size, some have gone bankrupt, leaving only ruins, and their fate is completely different? To this end, we must first have such an understanding of corporate culture: corporate culture is a vital factor for the survival of enterprises. Never treat it as a soft job, it is dispensable.

The enterprise has its own unique culture from the day it was founded. The difference is that the corporate culture in the initial stage is easily ignored by us, and the corporate culture in the mature stage is easily valued by us. Therefore, it is necessary to correctly guide the corporate culture in the initial stage and constantly learn the corporate culture in the mature stage. A culture that guides or learns well can produce strong cohesion. Through this cohesion, it acts on all employees and produces creativity, thus indirectly promoting the sustained and healthy development of enterprise economy. At this time, if enterprises can feed back cultural construction with developed economy, it will form a pattern of coordinated development of culture and economy.

Enterprise innate culture is the foundation, and acquired culture is the key. Laying a good foundation and doing key work is actually equivalent to doing a good job in corporate culture. The inherent culture of enterprises includes the culture of business owners and the culture of employees. The cultural quality, professional experience, moral quality and value pursuit of business owners occupy an absolute dominant position in the innate culture of enterprises, which constitutes the innate culture with the culture of business owners as the core. The enterprise's inherent culture promotes the enterprise to shape the acquired culture, and the acquired culture promotes the enterprise's inherent culture to be reborn. These two cultures interact, influence and restrict each other, which makes the acquired culture of the enterprise gradually transition to the real corporate culture. Corporate culture is a culture with people (employees) as the core. Building corporate culture means being a good person. To do a good job of people, we must have a mechanism and system for developing people. These mechanisms and systems are related to the success or failure of corporate culture construction. It is necessary to carry out all the work and objectives of enterprise culture construction in a planned and step-by-step manner, and penetrate all aspects and corners of enterprise management in an all-round way, which requires flexible management mechanisms and sound management systems. Only in this way can our enterprise have culture and our employees be refreshed!

In view of the fact that corporate culture is blindly Chinese medicine, the role of corporate culture construction in corporate economic development is often not as immediate as that of human resource management. Human resource management is a pragmatic work, and corporate culture construction is a "retreat" work. Therefore, in the cultural construction of enterprises, we should pay attention to the combination of reality and reality and cooperate closely; Don't be quick and quick, don't be impetuous. We should know that western medicine can cure the symptoms, and Chinese medicine will never be as effective as western medicine, but Chinese medicine can cure the symptoms. Excellent corporate culture is a good "immunity" and a powerful driving force for enterprise development.