Promotion planning scheme of fruit shop

fruit shop promotion planning scheme

fruit shop promotion planning scheme, any store that wants to increase sales must engage in some promotional activities, so as to attract people to consume. Fruit is a food that people must eat in their lives, so the promotion of fruit shops is very attractive to customers. The following is the fruit shop promotion planning scheme. Fruit shop promotion planning scheme 1

1. Advertising

The purpose of advertising is to make customers guide the activities of the day. The purpose of advertising is to inform the surrounding audience when the anniversary of the store will be held; The advertisement should also tell what activities are there for the anniversary; The final purpose of advertising is to let customers know clearly what benefits they can get in Yonghui Store that day. In order to achieve these goals, it is necessary to operate from the design, dissemination and timing of advertisements.

1. Advertising forms

Large publicity banners, colorful flags and leaflets outside the store;

2. Advertising arrangement

Banner: Hanging in front of the store; The content is to warmly celebrate the 7th anniversary of * * * * * Store

bunting: planted in the parking lot in front of the store; The content is, * * * anniversary, gifts and benefits are delivered nonstop.

leaflets: distributed to customers who check out through the cashier. Contents, list of promotional items, activities and gifts.

3. Time schedule

Seven days before the activity starts.

Second, personnel arrangement

1. Loss prevention personnel

There will be a large number of passengers on the anniversary day, so attention should be paid to safety and security. The day before the celebration, organize staff meetings and clearly arrange tasks. Responsibility is implemented to people.

2. Sales personnel

Sales personnel are the most important, including measurement personnel, cashier personnel and sales personnel of each class group

The focus is on the sales personnel of each class group, and it is necessary to replenish the goods in time and sort out the goods.

3. Customer service personnel

Customer service personnel add a task, giving out prizes during the activity and explaining the activity. 4. Part-time staff

The activities of part-time jobs of students from surrounding universities are presided over. 5, cleaning personnel

do a good job of cleaning, keep the ground clean at any time.

the manager and the head of the class often walk around the store to deal with emergencies.

III. Arrangement of activities

1. Selection criteria of fruits participating in activities:

① Fruits are approaching the shelf life, facing the danger of quality degradation and product deterioration, and the processing speed is accelerated by promotion.

② The fruit is fully listed, and the price falls. The products follow the market trend and are sold at reduced prices. ③ Recommendation of new fruit varieties. ④ Recommend products with high profit margin. ⑤ Increase supermarket passenger flow.

2. Marketing activities

3. Prize setting:

Prizes are arranged by relevant departments. Generally, you can choose double points, cash coupons, fresh juice and small gifts. 4. Description of rules:

① Each activity indicates the types of fruits that participate in the activity, and non-designated fruits do not participate in the activity.

② The fruit carousel, fruit guess and activities of people who are destined for fruit are attended with the small check-out ticket; Winners can collect prizes at the prize collection office with the gift list (sweet fruit is not required) and the small checkout receipt.

③ each billing receipt can only be used once and cannot be used repeatedly. In order to avoid repeated use, the seal with the word "exchange" should be stamped.

iv. venue arrangement

general plan of the fruit sales area:

1. venue arrangement of the fruit carousel

the catching and selling area will be arranged as the fruit carousel game activity area.

2. venue arrangement for fruit guessing

Dock counter C and counter B, and use the area vacated by counter B as the venue for fruit guessing activities.

3. Description:

① During the activity, the passenger flow is large, so it is necessary to ensure that the traffic will not be overcrowded, and the venues of the two activities should be kept at a certain distance. ② Both venues are selected in the peripheral aisle of the counter, which can slightly avoid the aisle congestion in the fruit sales area.

VI. Handling of possible emergencies

1. Customer incidents

shall be handled according to the relevant regulations of the store, and shall be handled by the relevant person in charge if necessary.

2. The movable equipment is damaged

Do a good job of inspection before the activity starts, and prepare the maintenance tools at the same time; According to the cost, decide whether to prepare two sets of equipment.

3, fire safety accidents

check the fire equipment, and arrange the loss prevention personnel to pay attention at all times. Fruit shop promotion planning scheme 2

1. Learn to use probabilistic activity scheme

What is a probabilistic activity scheme, such as a lottery, six options, three thanks for participating, and three third prizes, so many customers will try their luck. Once a person encounters a chance to hit his luck, everyone feels lucky. This is human nature, and everyone is queuing for a lottery, so that the atmosphere of the activity can be created. Another example, for example, an activity like Five Kiwifruits in 1 yuan, if sold regularly, will definitely lose money, but the limit is different. It is limited to 2 copies, which are collected in a circle of friends every day, praised and received, or drawn in a group, so it takes 2 copies to drive great popularity. If it is done for a long time, it will cultivate the consumption habits of a large number of customers. As long as customers pay attention, it will be possible to promote other products by the way. More fruit shopkeepers exchange and learn, search the function under the circle of friends, and search the fruit shop for morning classes.

2. Daily necessities can be used for drainage

Many fruit shops are opened next to the community, and customers next to the community all need daily necessities and prefer practical things. When the fruit shop is doing activities, it can do some activities of giving away daily necessities. For example, if more than 5 customers are sold, they can give away some kitchen supplies, such as vinegar, soy sauce, salt, chicken essence, monosodium glutamate, sesame oil, etc. These things are not expensive, but small prizes can really enhance customers' sense of acquisition and make customers feel that they have got a variety of items for a penny, which is worth the money. More fruit shopkeepers exchange and learn, search the function under the circle of friends, and search the fruit shop for morning classes.

3. Being a member of a fruit shop is a privilege for old customers.

Fruit shops can provide some privileged VIP membership services. For example, if a certain fruit is scarce in the market, fruit shops can only promote this single fruit once for senior VIP members. It not only embodies the privilege of senior VIP members, but also is a precise marketing. At the same time, fruit shops can also organize some special prices for members from time to time. For example, a certain fruit is to be promoted at a discount, but not all consumers have the right to buy it, and only a certain level of member customers can enjoy it exclusively (for example, 9.9% discount for ordinary membership cards, 9.5% discount for gold membership cards, 9% discount for platinum membership cards, 8% discount for diamond membership cards, 6.8% discount for black gold membership cards, etc.). By designing the membership level, we can subdivide the preferential strength of different levels of members to enjoy different discounts to reflect the difference of senior membership privileges. If consumers want to pay for membership cards willingly, they should be fully prepared to deal with all kinds of customers. There are still many skills here that can greatly improve the card handling rate of customers.

4. Drainage and promotion activities should be carried out at the same time.

Take several popular products in this season to attract customers to do promotion at half price. The purpose is to attract passers-by into the store, make noise, let customers know the opening of the new store and expand the spread, such as watermelon, rock candy orange and banana. Other products are 1%-2% lower than the market price, so the new store must leave a good impression on customers, and the goods are affordable and good. Establish word-of-mouth communication. Send a promotional poster to a circle of friends, scan the QR code and add the owner's friends to receive the red envelope 2 yuan (in the form of vouchers, in order to make customers worry more, print out the boss's QR code directly and stick it on the wall. Making posters and sending friends circle is to expand publicity with the help of customers' friends circle, and at the same time, adding store friends through activities is to attract fans to lay the foundation for later online and offline singles. In order to promote the enthusiasm of customers to participate, the rules for the use of red envelopes must be attractive. For example, if you spend all your money in 68 yuan, you can get a red envelope, 2 yuan, and get it on the spot, and then give you 37 pieces of rock candy oranges, and you can use one piece every day if you buy any fruit.