Summary of Financial Knowledge Publicity Month

Financial knowledge publicity month strengthens public financial knowledge publicity and education, and raises public awareness of risk prevention and the use of formal financial services. I compiled a summary of the activities of financial knowledge publicity month. Welcome to appreciate and learn from.

Summary of Financial Knowledge Publicity Month: (1) As an important embodiment of carrying out the requirements of learning and education activities, serving people's livelihood and contacting the masses, this activity adheres to the public welfare of publicity activities and fully demonstrates the commitment and determination of Bank of Communications to protect consumers' rights and interests.

(2) According to the focus of this publicity campaign, innovate the publicity form, enrich the publicity content, and uniformly use the "Banking Consumer Rights Protection" logo to improve the unity and recognition of the publicity campaign in the whole industry. During the activities, branches spread financial knowledge to the public through lectures, roadshows and special events, so as to ensure coverage and audience, and enhance the awareness and ability of financial consumers to protect their own property safety.

(3) All provincial branches actively undertake the main responsibility of consumer publicity and education, make full use of new media such as WeChat and Weibo, make good publicity through self-service equipment, online banking, mobile banking, media advertising and other channels, enhance the interest, interactivity, audience and influence of activities, help consumers improve their awareness and ability to prevent risks and use formal financial services, build a harmonious consumption environment in the banking industry, and fully fulfill their social responsibilities in the banking industry.

(4) Pay attention to customer satisfaction in publicity activities, maintain the brand image of excellent service of Bank of Communications, and carry out various publicity activities in combination with the characteristics of Bank of Communications. The activity showed the good service spirit, excellent service soft skills and professional financial knowledge reserve of Bank of Communications employees, and established a good corporate image among the public.

(5) During the preparation period, actively respond to the relevant arrangements of the local banking regulatory bureau for this activity and make all the preparations. In this activity, the Head Office will uniformly design the publicity main screen and stickers, and the provincial branches will scroll the main screen on the electronic screen. Branches should make full use of the public education area of outlets to carry out publicity and education, and the publicity and education content should comprehensively cover personal loans, credit cards, debit cards, bank wealth management, self-service equipment, electronic channels, consignment business, banknote identification, illegal fund-raising and so on. During the activity, the LED scrolling screen of the outlets under the whole jurisdiction should play the promotional text of the activity.

(VI) Through the promotion of this activity, customers will have a certain understanding of financial knowledge, be aware of telecommunication network fraud and campus "toxic" loans, be able to identify fraudulent acts used by some lawless elements, do a good job in information return and feedback, enhance customers' understanding of financial knowledge, raise risk awareness, do a good job in risk prevention, effectively protect their legitimate assets from damage, help customers correctly identify the risks of financial products, and rationally participate in financial consumption and promote.

Summary of Financial Knowledge Publicity February 2: In response to the 20 1x propaganda call of "Financial Knowledge Enters All Families", Danzhou Sub-branch of Bank of Communications held a publicity campaign of "Popularizing Financial Knowledge" in strict accordance with the unified deployment requirements of branches, and launched a financial knowledge publicity service campaign with the theme of "Preventing Telecommunication Network Fraud" in August.

Danzhou City is the hardest hit area of telecommunication network fraud supervised by the State Council. Our sub-branch makes full use of the advantages of large population and wide publicity in western cities, and actively expands the publicity audience by means of "positional warfare" and "guerrilla warfare": "positional warfare" means relying on the resources of our physical outlets to publicize by means of banners, booths, leaflets, posters, short films and "guerrilla warfare". Send anti-telecom fraud knowledge to communities and enterprises, and organize senior account managers, tellers and lobby managers to conduct on-site publicity. The main contents include "preventing telecom fraud and ensuring property safety" and "using the card safely and paying with confidence".

This month's theme publicity month activities introduce financial knowledge to the public by distributing publicity materials and explaining, publicize the harm of online telecom fraud by answering public questions on the spot, correctly guide the public to understand online telecom scientifically and reasonably, and enhance consumers' awareness and ability to protect their own funds and property. In addition to the daily publicity activities of outlets, this theme publicity activity also organized two community activities and distributed more than one copy of publicity materials 100, which enabled financial knowledge to enter every household again, effectively promoted the deepening, systematization and sustainability of financial knowledge publicity, and gradually established a long-term mechanism for public education services of Bank of Communications.

The activity of "popularizing financial knowledge" is of great significance not only to guide the public to raise their awareness of financial rights protection, but also to build a harmonious financial ecological environment and maintain the reputation of banks.

Summary 3: After receiving the Notice on Launching the Financial Services Publicity Month for Small and Micro Enterprises, the Bank's leaders attached great importance to it and made timely arrangements according to the notice requirements, so as to achieve multiple effects of responding to the call of the banking supervision department, serving small and micro enterprises and developing the Bank's business. Now, the related work of the Bank's financial service publicity month for small and micro enterprises is reported as follows:

First, attach great importance to and study deeply. After receiving the notice, relevant personnel studied the Notice on Launching the Publicity Month of Financial Services for Small and Micro Enterprises, and understood the requirements and significance of this activity. The leaders of the branches attached great importance to it, fully understood the importance of publicity in deepening the financial services of small and micro enterprises, and took the financial services publicity month of small and micro enterprises as an opportunity to promote the publicity of financial services of the Bank.

Second, set up a team to organize and lead. Regarding the organization of the event, the leading group of financial service publicity month for small and micro enterprises was set up at the first time, with ※※※※※ as the team leader and ※※※※※ as the team member. The main duties of the leading group are to be responsible for the arrangement and deployment of this activity, supervise the preparation and development of the activity, and coordinate with the government and relevant functional departments on major issues of the activity.

Third, implementation and organization. The city branch held a meeting of county governors, arranged and implemented the financial services publicity month for small and micro enterprises, and distributed the specific requirements to the county branch and the business department of the city branch for timely implementation.

(1) Publicity content: policies to promote financial services for small and micro enterprises, mainly including relevant state support policies for small and micro enterprises; Banks serve small businesses with special products.

(B) the way of publicity

1. The slogan "Financial Services Publicity Month for Small and Micro Enterprises" is displayed on the LED screen of the business outlets.

2, combined with daily business publicity, in rural areas to carry out "send financial activities to the countryside", the use of publicity vehicles to each township for one-on-one publicity.

3. Extensively carry out bank-enterprise docking activities for small and micro enterprises. All units actively contacted local governments, SME bureaus, industry associations and other departments to carry out bank-enterprise docking activities, publicize the characteristics of the bank's financial products and services for small and micro enterprises, and visit small and micro enterprises in counties in a targeted manner.

4. Media promotion. All units should increase the publicity of financial services for small and micro enterprises of the Bank. Up to now, a number of outdoor small business loan billboards have been set up, and local TV stations, radio stations, newspapers and magazines, business letters, the Internet and other mainstream media have been used to publicize our financial services for small and micro enterprises, among which business letters have been issued.

Fourth, the effect is remarkable.

After various forms of publicity some time ago, the bank's loan products related to small and micro enterprises have been publicized in place, and the business of some customers is advancing. The Bank will continue to comprehensively promote the financial services publicity month for small and micro enterprises, and strive to achieve the maximum publicity effect and practical effect. Our determination and specific measures to fully serve small and micro enterprises will continue to strengthen and deepen, and strive to provide the greatest help for the development of small and micro enterprises.

Summary of Financial Knowledge Publicity Month IV: In order to further strengthen public financial knowledge education services, publicize and popularize financial knowledge, further promote the construction of a new socialist countryside, and give full play to the important role of Heihe Rural Commercial Bank in improving public financial quality, promoting financial ecological construction, serving people's lives and building a new countryside, Heihe Rural Commercial Bank actively carried out relevant start-up and publicity activities in accordance with the relevant requirements of the "Popularizing Financial Knowledge Miles" campaign launched by China Banking Association, which was welcomed by the broad masses and won customers in urban and rural areas.

In order to ensure that the series of activities of "Popularizing Financial Knowledge Miles" were promoted in an orderly manner and achieved practical results, the leaders of the Bank attached great importance to it, made strict arrangements and started it in time, set up an activity leading group, worked out a specific activity plan, held several special meetings, and studied and arranged the specific work at all stages of the whole activity. It also requires employees of the whole bank to fully understand the importance and necessity of carrying out the series of activities of "popularizing financial knowledge" and earnestly implement the tasks of publicity and information submission.

(1) August 13- 19 is the financial knowledge popularization week. The Bank 17 Sub-branch and six sub-branches are closely organized to carry out a series of activities of "Popularizing Financial Knowledge" through various channels, and the responsible persons of various business outlets personally organize their participation, set up activity areas at business outlets, hang banners or advertisements, or publicize by using media equipment such as lintel LED screens and electronic display screens, and post posters on exhibition stands. Set up a publicity desk for "Popularizing Financial Knowledge for a Thousand Miles", with leaflets neatly placed on the publicity desk, and business backbones with rich business experience and strong communication skills as propagandists to actively popularize financial knowledge for the public and answer questions on different financial products and policies such as cranes, personal loans and SME loans. Focus on publicizing financial knowledge such as deposit tips, fully publicize and reveal the risk points in card safety, self-service terminal use, ATM machines, POS machines, etc., and strive to publicize financial knowledge to the general public. At the same time, it also organized employees to set up stalls to "walk the streets", "go deep into the community" and "walk into the shopping mall" to provide advice to the general public, actively expand the popularization of financial knowledge and improve the effect of activities. During the event, the bank asked all outlets to actively maintain the order of the event, especially to ensure that the processes such as "taking to the streets", "going deep into the community" and "entering the shopping mall" were safe, orderly and smooth, and all emergency safeguard measures were fully in place.

(2) September 3rd-9th is the activity week of financial consumer questionnaire survey. Our bank has 17 sub-branches and 6 sub-branches, and conducts extensive service surveys for the public. The contents of the investigation should include the following three aspects: first, to investigate what financial knowledge the masses need to know most at present; Secondly, how can Heihe Rural Commercial Bank improve its financial services?

Third, what problems do the masses need the help of rural commercial banks? * * * Survey content 15, in which the questionnaire rate of farmers is not lower than10% of the total number of local farmers; The questionnaire rate of individual industrial and commercial households is not less than 20%, that of small and medium-sized enterprises is not less than 100%, and that of key customers is not less than 10%. The questionnaire was printed, and after investigation, many pieces of feedback information were collected, which laid a solid foundation for better improving the service of Heihe Rural Commercial Bank.

In the following activities, according to the theme of "Popularizing financial knowledge for a thousand miles", the bank will carry out financial knowledge education activities for communities and teenagers, gain a broad understanding of the demand points of financial consumers for financial knowledge, deeply analyze the key points of public education services, and gradually promote the regularization and standardization of public financial popularization.

Summary of Financial Knowledge Publicity Month 5: Popularizing financial knowledge is a long-term and continuous work. On the basis of summarizing the work in May, the Bank will fully evaluate the progress of publicity and education work and the effect of activities, and further strengthen public education services.

In June, the bank will take the "Consumer Rights Protection Publicity Service Month" as an opportunity to further standardize the marketing service process and fully remind customers of product features, precautions, risk points, consumer rights and obligations, etc. Publicize our charging standards, so that customers can clearly understand consumption; Express our complaint channels and complaint handling procedures; Strengthen employees' training and study on consumer rights protection, enhance employees' awareness of consumer rights protection and service ability, improve the level and ability of the Bank to serve the public, and create an honest, trustworthy, fair, just and open financial consumption environment.

With the theme of "financial knowledge enters every household-cracking down on illegal fund-raising and raising awareness of risk prevention", Heilongjiang Branch carries out financial knowledge publicity in communities, shopping malls, universities and rural areas. The bank organized missionaries to go deep into remote areas, get close to farmers and actively provide on-site financial knowledge popularization services for farmers. At the same time, the exercise uses LED display screen, ATM display screen, LCD TV and so on. Carry out continuous publicity and create momentum for the event.

Shanghai Branch and local public security bureau, streets and communities jointly organized telecom fraud prevention activities. The bank set up information desks in streets and communities, distributed "leaflets on preventing telecom fraud" and "mini cartoons of common telecom fraud cases" to the public, publicized relevant knowledge on preventing telecom fraud in the form of pictures and texts, and exposed common telecom fraud tricks. The bank also requires employees to give full risk warnings to customers who handle transfer business and open online banking and telephone banking to effectively prevent telecom fraud.

With the theme of "rejecting the temptation of high interest rates and staying away from illegal fund-raising", Guangdong Branch set up outdoor publicity venues to publicize the dangers of illegal fund-raising, so as to make the public realize that illegal fund-raising is not protected by law and needs to bear the risk of funds by itself. The bank also introduced legal investment channels and financial management methods to guide the public to make rational investment and legal financial management, which was unanimously welcomed by the public.

Sichuan Branch actively went into streets, communities and enterprises to carry out publicity activities, set up centralized publicity points in densely populated areas, and conducted on-site publicity, demonstration and guidance to ensure the coverage and publicity effect of the activities. In view of the characteristics of ethnic minorities living in concentrated communities within its jurisdiction, the bank also compiled questions and answers and typical cases on financial risk prevention in Chinese and Yi languages, and went deep into ethnic minority areas for publicity, ensuring the public welfare, popularization and pertinence of the activities.

In the process of handling business and marketing customers, employees of state branches actively reveal the common means and harmfulness of illegal fund-raising to customers. The bank also participated in the "5. 15 The large-scale publicity campaign to combat economic crimes focuses on preventing illegal fund-raising and telecom fraud. By arranging exhibition boards, distributing leaflets and answering customers' questions, it has aroused the public's attention and attention to financial risks and enhanced their ability to identify and prevent risks.

Chongqing Branch held a large-scale publicity campaign, focusing on the identification method of RMB authenticity, bank card risk prevention, telecom fraud and so on. The bank reminds the public that financial risks are around by explaining the real case of tellers successfully preventing financial fraud. This not only won the trust of the public, but also demonstrated our service concept of "customer first".

Shanxi, Jiangsu, Jiangxi, Hunan, Xinjiang Corps and other branches attracted a large number of missionaries, carried out a variety of theme activities, and achieved good results. According to preliminary statistics, in May, the bank set up 6,463 missionary outlets and sent 3 missionaries. More than 30,000 publicity materials were distributed, 30 1 copy. More than 40,000 volumes, with a missionary audience of 5 16. Over 80,000 people. Through this activity, the public has deepened their understanding of financial knowledge and enhanced their awareness of financial security and risk perception.