Subvert the future market with a "battle". How does Jiangling Avenue lead the pickup era?

For Jiangling pickup truck, March 20th, 2023 is a day worth remembering forever. The brand-new brand "Jiangling Avenue" of Jiangling pickup truck was officially released, and it appeared in Beijing with a brand-new technical architecture platform and brand-new pickup products. At the same time, Jiangling officially created a brand-new pickup market category-PUV, which painted a different picture of pickup truck life for China consumers. One car and one bucket can subvert the pickup market in the future and meet all the needs.

At the press conference, the brand-new logo of Avenue was very eye-catching. The logo consists of five lines full of tension and in an extended state, representing the five value propositions advocated by Avenue: "exploration, action, pluralism, extreme and joy". Then, what will happen to Jiangling Avenue, which represents the new value experience, in the pickup truck market that is heating up gradually in China? How does his lineage really lead the whole scene era of pickup truck life?

The author tries to integrate various annotations about "Avenue" in China's ancient philosophy and unveil the pickup truck of Jiangling Avenue for readers.

The meaning of "Avenue" pickup truck

Avenue is all-encompassing, which is not only a natural law, but also a realm of life, and represents the infinite possibility and yearning of life. According to the official explanation of jiangling motors, the brand-new brand of Jiangling is named "Jiangling Avenue", which means that Jiangling pickup truck will deeply meet the needs of users with an open, integrated and enterprising attitude and strength, and lead the new trend of pickup truck market with consumers to create an infinitely wonderful life.

In fact, the author believes that China's ancient annotations on the word "Avenue" have multiple connotations, but they all tend to be "the ultimate truth in guiding the development of human society in the right direction." This is logically connected with the brand concept of "Jiangling Avenue" at the bottom, forming a cultural closed loop.

So in my opinion, Jiangling pickup truck named its new product brand "Avenue" this time, and its profound meaning is self-evident.

First, the domestic pickup truck market is gradually rising in recent years, but only a few can play. Jiangling pickup truck hopes to make use of the technical architecture, product matrix and user ecology of the whole scene to focus on the brand-new strategic brand "Avenue" and truly guide the pickup truck market in China to "Avenue".

Secondly, I hope to build a brand-new category of PUV pickup trucks based on Jiangling's own brand-new understanding of the pickup truck market and excellent technical strength, and then break the original complex thinking of "one car for one use" and push the Avenue pickup truck to a minimalist "one car for multiple purposes" to meet the individual needs of thousands of users and truly achieve "simple and clear road".

Third, use the new thinking of the Internet to create a "road magic box" with high user participation, and work with users to create a full-scene life of pickup trucks that meets all needs, thus bringing infinite possibilities to life and realizing the real "endless road".

The "Avenue" pickup truck will rely on the powerful "Sky Survey Architecture"

The whole scene experience of "Avenue" pickup truck is by no means lip service, but has strong technical support.

Borrowing the words of Mr. Ding, Deputy Secretary of the Party Committee, Executive Vice President and President of R&D Research Institute of Jiangling Motors Co., Ltd., it may be simply summarized, "We have accumulated technology for more than 30 years, world-class chassis and engine research and development capabilities, world-class supply chain system and hundreds of stringent verification standards. Therefore, in the name of surveying the sky, we look up at the Milky Way and constantly explore technology. "

It is reported that the "Sky Survey Architecture" surfaced at the same time as the pickup truck brand of Avenue is a brand-new world-class full-scene technical architecture created by jiangling motors integrating more than 2,000 top R&D personnel from all over the world, which is of decisive significance to the success of Jiangling Avenue.

The astrometric building applied to Avenue brand has the characteristics of full model, full size and full scene, and has three core genes of "toughness, surging and wisdom". It is the guarantee that jiangling motors can span multiple product lines such as pickup trucks and off-road SUVs, and it is also an advanced technology architecture platform that condenses the strength of Jiangling Group and integrates external resources.

Among them, the longitudinal beam rolling forming square steel technology was first applied to the domestic pickup truck chassis; Watt connecting rod technology (90% reduction of lateral swing) first applied in domestic pickup trucks; 8-speed adjustable damping and 2-inch high nitrogen shock absorber first equipped by domestic pickup factory; These three starting chassis "black technology" will eclipse most competing products on the market.

In addition, under the survey structure, both wheelbase and vehicle length can be very flexible. The power combination is also more abundant, which can cover diesel, gasoline, pure electricity, extended range, hybrid and other energy sources. In terms of intelligent driving, the survey architecture can also provide consumers with three intelligent systems, namely J-Pilot high-order intelligent driving, J-Link intelligent networking system and J-Space mobile intelligent cockpit, and L3/L4 autopilot technology with higher layout.

Three major versions of "Avenue" appeared in Picaqi.

Therefore, under the blessing of the aerial survey architecture, there are three versions of Avenue pickup truck this time-Avenue passenger car version, Avenue commercial version and Avenue off-road version, which are customized from the differentiated car scenes of different types of consumers. Accurately meet the needs of consumers.

According to reports, Avenue pickup truck is equipped with advanced power system, providing two power options: FEU2.3T gasoline engine and PUMA2.3T UPG engine diesel engine. Using Watt linkage and double wishbone plus multi-linkage suspension can bring users strong, reliable and quiet power and driving experience.

It is worth mentioning that Avenue pickup truck is also equipped with intelligent voice system, 12 inch super-large rotatable HD display, car KTV system and so on. It also has the interconnection function of unmanned locomotives, and can realize the multi-scene use of unmanned aerial vehicles such as exploring the road, accompanying flying, taking photos and returning through voice control in the car. In addition, the 10 refitting interface and six cockpit aircraft key switches are reserved for the Avenue pickup truck, and the owner can personalize the refitting according to his own needs.

Avenue "Magic Box+* * * Creation" leads the pickup truck market to a new realm.

The original intention of "Tao" in Lisao in Han Dynasty is to guide people forward, so it also contains the artistic conception of "guiding and leading". The launch of Jiangling Avenue brand officially created a brand-new category "PUV" in the pickup market. Then, can a "battle" of Avenue lead the pickup truck market in the future?

According to Jiangling pickup truck's explanation, "PUV" in which P stands for possibility, U stands for uniqueness and V stands for vehicle. According to the planning of Jiangling pickup truck, the brand products of Future Avenue will have multiple identities, and the models of Avenue can meet the demand whether at home or exploring life.

In leading the expansion of pickup functions, "Avenue" pickup truck launched a full-scene solution based on the personalized transformation of the rear container-Avenue Magic Box, which can customize the layout and exclusive partition of the rear bucket space according to the user's usage scene and personalized needs, with the intention of leading the changeable "bucket" space of pickup truck.

It is reported that the Avenue Box adopts the idea of 1+N to build a 2.4-square-meter variable base. The new car comes standard with the design of sealing covers above and on both sides of the trunk, and the built-in scene modular space components are optional, which can realize decoupling and free combination up and down and realize multi-purpose of one car. At the press conference, Avenue brand launched the Magic Box Crossing Edition, Fishing Edition and Camping Edition specially designed for users who are keen to explore distant places, wild fishing and outdoor leisure, which led the trend of functional expansion and provided brand-new ideas for pickup products to be advanced to the high end.

In addition, the Avenue brand also pioneered the use of Internet thinking, and specially customized the interactive platform "fellow travelers" for users. This exclusive ecosystem of mall users not only enables the designers and producers of mall products to get in touch with the end users at the first time, but also focuses on the use experience with users, creating more pickup truck use scenarios and further improving the concept of the whole scene of mall pickup trucks.

According to the official introduction, Avenue brand has been building the user activity section "Avenue Without Borders", and jointly created the travel section "Avenue Exclusive" with Ahalu Book, and more novel gameplay will be unlocked one after another. All these are leading the pickup truck, a narrow product category, to the trend of popularization, technology and playability.

"Avenue" pickup truck is worth looking forward to by consumers in China.

Since ancient times, "Tao" and "potential" are interdependent.

The success of Avenue pickup truck will be inseparable from the support of the country and the market for this category of products, that is, "potential" and "road" exist together.

From the policy point of view, at present, 97% cities above the prefecture level in China have cancelled the restrictions on pickup trucks entering the city. In February, 2023, the sales volume of narrow-sense terminals in China pickup market was 32,324 vehicles, up by 24.6% year-on-year. Obviously, the pickup truck model is welcoming a new round of outbreak. The mid-to high-end pickup truck market has become the focus of the outbreak because of the lack of market and products, and Jiangling Avenue just caught up with this spring breeze.

China consumers' demand for multi-scene segmentation of automobiles is increasing day by day. In the past, pickup trucks, mainly tool vehicles, are attracting more and more consumers' attention under the guidance of multi-scene characteristics.

Write at the end:

"A trip to the Avenue is for the public", a famous sentence in the Book of Rites of the Western Han Dynasty more than 2000 years ago, depicts an ideal picture of social harmony, which coincides with Jiangling Avenue's philosophical thinking on "Great Harmony".

Everyone in the world has their own "avenue", and the highest use level of pickup trucks in the future may be that it is enough to change the magic box in the bucket according to different usage scenarios of users. "You can stay on the moon for nine days and catch turtles in the five oceans." One car is multi-purpose, realizing the "Datong" lifestyle of the whole scene of pickup trucks.

This article is from the author Hao, Super Yulun, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.