An inspirational story waiting for success

1927 In June, a poor young man from America came to San Francisco with his new wife to make a living. They opened a soda fountain here. In fact, this store is just a bakery across the corner. It's not a shop at all, it's a cold drink stand, and it only sells soda.

Later, due to the global economic recession, it was not long before their cold drinks shop was forced to close. But they didn't give up and left here, and then they put the cold drink stand at a nearby intersection. Soon, young people found that there are many people coming and going here, and no matter what business they do in the future, it is an ideal place. So even if it is closed, he still has to pay the rent.

One day he came back from a stall and saw that the business of the bakery next door was better than usual. Inspired by this, he discussed with his wife and decided to open a fast food restaurant. He introduced hot food, such as Chili and red beans, Mexican pancakes, barbecue sandwiches and so on. And the advertising words written by young people are even more wonderful, catering to people's novelty psychology.

In addition, he also emphasized "heat" to show his characteristics. He cooked a large pot of corn soup and lifted the lid from time to time. Hot air gushed from the pot and hung in the shop, giving people a steaming feeling. Especially in winter, this trick is particularly attractive.

At the same time, in this small shop, the stove and the storefront are connected. He turned the stove white, and his wife, wearing fashionable clothes and a white apron, stood by the stove and barbecued.

With the joint efforts of Qi Xin and his wife, the business of snack bar has greatly improved. As soon as there is an opportunity for development, the young man immediately sets out to prepare the expansion plan. He asked his wife to personally preside over the chef's training, and he went outside to inspect the site selection as soon as he was free, so as to set up a branch in the future.

At this time, the American economy is still shrouded in gloom. Luxury restaurants have closed down one after another, and popular snack bars have become the only one in the catering industry. Coupled with the unique characteristics of snack bars run by young people, the business is more prosperous. By 1932, the number of snack bars run by young people had increased to seven.

After nearly 30 years of struggle, young people have nearly 1,000 restaurants, more than 30,000 employees and large enterprises with an annual turnover of about 400 million US dollars. This miracle was created by John Mei Lite, the founder of Mei Lite Company, just one step away from the world's top 500 enterprises.

The secret of success:

Many people always complain that there is no chance of success, in fact, it is because they have no vision to find opportunities. Opportunities always exist. As long as you are good at catching it, it will always be by your side. On the road to success, if you have no patience to wait for success, then you have to face failure patiently all your life.