A Summary of Civilized Tourism Publicity Activities

Inadvertently, an unforgettable activity ended, and we must have accumulated a lot of valuable experience. How can the most critical activity summary be left behind at this time? Let's learn how to write an activity summary together. The following is a summary of my civilized tourism publicity activities. Welcome to share.

Summary of Civilized Tourism Publicity Activities 1 Municipal Bureau of Culture and Tourism:

According to the requirements of your bureau on the activities of "Civilized Tourism Month", our bureau further strengthened the leadership of the activities, formulated the work plan, intensified the supervision and guidance of the work, and promoted the normal development of the activities, with obvious results and outstanding achievements. The work is now reported as follows:

First, the main practices:

Our bureau has ensured the smooth development of the "Civilized Tourism Month" by grasping the organization and leadership, grasping the carrier of activities and grasping publicity and promotion.

Improve the organization and provide guarantee for the activities. At the meeting of cadres and workers in early May, the secretary of the Party branch made overall arrangements for the activities, set up a work leading group with comrades as the team leader, comrades as the deputy team leader and members, and defined the work responsibilities of the staff. Director Rong Feng emphasized these activities. The Office of the Bureau timely issued the Implementation Plan on Launching the "Civilized Tourism Month" activity, implemented the responsibility system, and ensured that the activities were carried out in an orderly manner.

(2) Enrich carriers and give activities rich connotations. In the "Civilized Tourism Month" publicity activities, all tourism enterprises in the whole region, combined with the actual situation of their own enterprises, respectively launched the first "China Tourism Day" and "Safe Production Month" and the free admission of scenic spots. In terms of improving service quality, the industry has carried out self-examination and self-correction, and sent personnel to participate in the service skill competition of tourist hotels in the city.

(3) Strengthen publicity and create a good public opinion atmosphere. Make full use of billboards, newspapers, the Internet, the distribution of promotional materials and other forms, widely and deeply publicize the purpose, significance and requirements of the "Civilized Tourism Month" activities, and publicize relevant cultural and tourism knowledge, relevant laws and regulations, and social service commitments. , and strive to be widely publicized and widely known.

Second, the results achieved

On May 19, in order to welcome the "First 5. 19 China Tourism Day", our bureau organized 26 travel agencies and Qingyang Farming Folk Culture Village and other related units to hold a "grand celebration and boutique route promotion activity" in front of Jinxiang Building with the theme of "Holding hands on 5. 19 and enjoying China". The broad masses actively participated, and the atmosphere at the event was warm. Travel agencies and scenic spots * * * distributed all kinds of publicity materials 10000. The person in charge of Qingyang Farming Folk Culture Village and other scenic spots said that in the future, the "5. 19 China Tourism Day" scenic spot will be open to tourists for free. The demonstration households of "Nongjiale" in the jurisdiction also provided preferential treatment for tourists on the same day. This activity has greatly deepened people's understanding of "China Tourism Day".

On June 1 1, on the occasion of the "Safe Production Month" in Qingyang City, our bureau held a tourism safety publicity activity in front of Donghu Park in Qingyang City, and distributed 2000 copies of "Travel Tips" with the theme of "Harmonious Development of Safe Tourism" on the spot. 2000 copies of travel agency regulations; Interim Measures for the Administration of Tourism Safety, Detailed Rules for the Implementation of the Interim Measures for the Administration of Tourism Safety and Knowledge of Tourism Insurance 1.500 copies. Standardized the management behavior of tourism enterprises in the jurisdiction, and effectively improved the safety awareness of the general public. While doing a good job in the publicity and education of safety production in the tourism industry, our bureau timely organized inspections and urged implementation. Up to now, all safety production measures in the tourism industry have been implemented.

Through the activities of "Civilized Tourism Month", the purpose of improving service quality, boosting the popularity of tourism products in our region and attracting a large number of tourists to visit our region has been achieved. This month, the whole region received 86,000 tourists, achieving a comprehensive tourism income of 32.86 million yuan, an increase of 2.33% over the previous period.

Summary of Civilized Tourism Publicity Activities 2 In a blink of an eye, the busy and substantial 20xx year is about to pass us by. Looking back at every step we have taken, apart from the hard work in the past year, we have also seen more shortcomings in our work. Only through constant revision and improvement can our society develop more stably and healthily. Strive to make our travel agencies form brands in many clubs and truly become pioneers of people's quality life and leaders in the service industry. Now our focus is on how to do a good job, enlarge, strengthen and activate the tourism market. The summary is as follows:

First, the reception group.

Objectively speaking, in a year of 20xx, we found the market and took the initiative to attack. Bosses and employees, regardless of their positions, engaged in outreach, down-to-earth, running in counties, entering institutions, visiting individual customers and docking channels, and gained hard results. Although some things are still unsatisfactory, we have seen the dawn and strengthened our efforts to run the market, find the market and open up channels.

Disadvantages: insufficient publicity.

Situation of talent development

Tour guides are the soul and fresh force of the tourism market, and the quality of tour guides determines the life span of travel agencies. Therefore, at the beginning of the year, we contacted our counterparts in major universities. In order to make them apply what they have learned, we set up short-term theoretical and practical training courses in the club, and everyone volunteered to study hard to get into work as soon as possible. The training courses are mainly aimed at their lack of knowledge, poor professional skills and poor service skills, so that they have nothing to say after a few words, or they don't know how to answer some common questions, and they don't know the situation. On the other hand, the company leaders have learned a lot of little-known fresh knowledge from them, helping each other, uniting and harmonious, so that the tour guides can truly pay attention to both economic benefits and professional ethics. It is the cultivation of the company and the efforts of tour guides that have made the news travel agency brilliant today. Disadvantages: the quality of tour guides needs to be further improved.

(3) Existing problems:

1, after-sales service is not in place, and the number of telephones is not enough.

2. Brand building needs to be strengthened, and publicity and packaging efforts need to be strengthened.

3. Financing channels need to be improved, and funds are not surplus.

4. There is not enough time for political study.

5. Safety in production needs further attention.

Summarize the above experience and improve the future of our society. We will carry out the following work in the future:

First, study hard.

It further standardizes the rules and regulations, job responsibilities and workflow of our agency, greatly improves the internal and external environment of our agency, and makes the operation of travel agencies more standardized. Our club should adhere to the principle of "Que Ning is not corrupt", strictly control the entry of employees in team building, and ensure the quality of tourism service from the root. At the same time, we actively study modern governance concepts, take employee training as the focus of our work throughout the year, and carry out employee culture training, service concept training, tourism business training, policies and regulations training, and safety awareness training every month. , so that every employee can be rooted in service awareness, law-abiding management, orderly competition and safety awareness, thus providing guarantee for the continuous improvement of tourism service quality.

Second, quality.

In order to effectively supervise and test the quality of tourism services, although we have started a personal return visit, the team should also pay a return visit in time, which cannot be reflected only by the tourist opinion form. According to our own actual situation, referring to the service standards of travel agencies and relevant policies and regulations, our agency has formulated a series of tourism service quality standards, including the reception standards for door-to-door guests, the reception standards for telephone consultation services, and the express standards for signing contracts; Quality return visit system, relevant regulations of tour guides, etc. Supervise the quality of tourism service from all aspects, strengthen effective communication with tourists, and publicize the concept of civilized tourism everywhere, so as to improve the quality of tourism service, make one party's obligation become the right of both parties, and change passivity into initiative.

The third frequent return visit

In order to ensure the tourism market, new customers, old customers, teams and individual travelers should pay frequent visits to enhance the brand of travel agencies. Every new customer pays a return visit in time before making a decision, and makes detailed treatment results. Implement weekly inspection. Customers traveling should also call to track the quality and report it in time. At least one phone call for each business and implement it to individuals. After the trip, customers should pay a regular return visit, and each person has 10 phone calls every week, including visits, visits and return visits. Only by regular communication can we further understand the tourism market, attract guests and ensure the source of tourists.

In a word, 20xx is a year for our club to accumulate experience and forge ahead in unity. Looking forward to 20xx, my staff and I will devote more enthusiasm, and we are confident that the work of the tourism department will be promoted to a higher level in this year. Do your best to make due contributions to the development and growth of travel agencies. Sometimes, and set my cloudy sail straight and bridge the deep, deep sea. In the new year, we have the determination and confidence to do all the work better and make our due contribution to the rapid development of the tourism economy of news travel agencies!

In order to further enhance citizens' quality and awareness of civilized tourism, in accordance with the spirit of the document and instructions fully implemented by our bureau, our bureau has taken active actions in the propaganda work of civilized tourism and increased the propaganda of civilized tourism, which has achieved certain results. The work is now reported as follows:

The first is to increase publicity. Make use of the website to make propaganda pictures and videos of civilized tourism and hang them on the website, vigorously promote civilized tourism and advocate the concept of "civilized travel and harmonious tourism". Combined with the publicity and implementation activities of the Tourism Law of the People's Republic of China, we will actively carry out the Convention on Domestic Tourism Civilization of China Citizens and the Guide to Civilized Behavior of China Citizens' Outbound Tourism to publicize and popularize civilized tourism knowledge and promote the improvement of tourists' tourism quality. Organize civilized tourism activities in combination with legal holidays and "China Tourism Day" to publicize tourism regulations and common sense of civilized tourism to the general public. At the same time, by setting up a tourist complaint hotline and cooperating with cable TV stations, the uncivilized behavior of tourists in the process of tourism is exposed.

The second is to strengthen management. More than 2,000 publicity materials such as the Tourism Law, the Convention on Civilized Behavior of China Citizens in Domestic Tourism, the Guide to Civilized Behavior of China Citizens in Outbound Tourism, and the Proposal for Civilized Tourism were distributed to all tourism enterprises and the public, requiring all tourism enterprises to preach civilized behavior to tourists. Strengthen the special training of civilized etiquette for tour guides and interpreters, strengthen the role of tour guides in persuading civilized travel during the tour, remind tourists at all times, put an end to uncivilized behavior in tourism, and guide tourists to consciously abide by the Convention on Civilized Behavior of China Citizens in Domestic Tourism and the Guide to Civilized Behavior of China Citizens in Outbound Tourism, thus forming a strong atmosphere for propaganda and guidance of civilized travel. Strengthen the normative constraints, improve the pre-departure education and notification system of tour groups, and strengthen the responsibility of tour guides to remind and remind tourists of civilized behavior during domestic tourism. Through industry self-discipline, strengthen travel agencies and tour guides to take the initiative to promote, serve and guide civilized tourism for tourists.

The third is to do a good job in guiding. Accelerate the construction of tourist consultation service centers and various tourist signs in an all-round way.

Signboard construction requires that all services in the scenic area conform to the operating norms, service personnel should dress neatly, wear signboards, use civilized language, be enthusiastic and courteous, and answer tourists' inquiries carefully and accurately. All charging items are publicly marked according to the charging standards approved by the price management department. Set up civilized tourism propaganda slogans and warm tips in prominent positions in various scenic spots to guide tourists to abide by civilized behavior norms and create civilized scenic spots.

The fourth is to carry out the "civilized dining table" action. Set up civilized reminders such as "reasonable dining, rational consumption", "thrift, refusal to waste" and "saving glory and wasting shame" in hotel lobby, restaurant, guest room and other service places. While providing a civilized dining environment, all catering enterprises increase the training of employees' civilized service, and guide tourists to popularize table manners, such as advocating no smoking and no loud noise when eating, advocating the civilized table manners of "food is the most important thing for the people" and creating a civilized etiquette atmosphere of "smiling service, respect and courtesy".

In short, through the in-depth development of civilized tourism publicity activities, the business behavior of tourism enterprises has been standardized, the safety awareness of the general public has been effectively improved, and the purpose of improving service quality, boosting the popularity of tourism products and attracting tourists to visit is achieved. In the next stage, our bureau will continue to strengthen positive publicity, increase negative exposure, promote the normalization of publicity, start with civilized behavior, and promote the improvement of people's civilized quality and the level of civilization of the whole society.