Golden idea of restaurant marketing

Golden Idea of Restaurant Marketing

Golden Idea of Restaurant Marketing, many people now like to open restaurants, catering businesses and restaurants. Some people pursue the big and complete, while others like the small and beautiful. Either way, the important thing is to make money. Let's take a look at the restaurant marketing ideas and related materials. Golden Idea of Restaurant Marketing 1

Catering Marketing 1: Insight

Finding opportunities is more important than learning catering marketing. The essence of marketing is to speak, but it doesn't matter what you say. It is important to have an insight into what consumers like to hear. Think about what consumers don't think, don't cater to them blindly, don't force education, tap the real psychological and physiological needs of consumers through their behaviors, and say what consumers want to hear.

for the market, insight into the catering market opportunities is more important than any awesome marketing campaign. Only when brands really care about consumers' unnoticed demand points can they find the only way of catering marketing.

catering marketing ii: conflict

conflict can generate demand and attract people's attention. People's needs are limited, and people's desires are infinite, which is an inherent contradiction. Any kind of goods and services exist to solve conflicts. With conflict, there is a market. For brands, second-rate brands find conflicts and resolve them. The first-class brand is to create conflicts and amplify conflicts, so as to take advantage of the demand generated by conflicts and implant brand solutions.

For brands, it is to create such a conflict and then give consumers a loved one.

Catering Marketing III: Appeal

Competition in the catering market is nothing more than competition at two levels:

First, product competition; Second, brand competition.

product competition (performance, packaging, price, etc.) is the competition between material and technology. Brand competition (feeling in the heart, defining added value, etc.) is a spiritual and psychological competition. If brands want to occupy consumers' minds, they need to highlight their unique demands. The unique appeal of products, the unique appeal of brands, and even sometimes meaningless differentiation for the sake of appeal, are also meaningful.

catering marketing iv: willing

consumers can't remember the Manchu banquet, but only the dish that touched him. To do communication, you have to give up and get it. If you give up, you can get it. Abandon complexity, grasp important points, and only simple interests and creativity can cut their hands like a sharp knife.

the product benefits should be small and refined, the target market should be small and refined, and the target consumers should also be small and refined. Provide effective products and services to the core group. With loyalty, there will naturally be popularity.

Catering Marketing V: Repeating

This simple thing is to do the same thing once. Repetition of simple interest points, first arousing perception, second arousing connection and third reminding benefits. The stimulation brought by repetition can produce the effect of conditioned reflex, and it is possible to form a habit by repeating it 21 times.

this is not simple. We should adhere to the brand appeal horizontally and vertically, and repeat it from multiple angles, repeating the same brand image and appeal. Plan the external form and internal content of repetition, and do not make meaningless or wrong repetition.

catering marketing 6: persuasion

the essence of advertising is "persuasion" and "temptation". Brand communication is not selling steaks, but selling steaks. Persuasion is pushing, urging consumers to open their eyes and pay attention to what you want to show him. Seduction is pulling, which makes him yearn for what you show and drool. "Persuade" and "lure" are not as literal as words, but should be quick, accurate and ruthless, extract the essence of the brand that can attract consumers, and hit the key point directly with perceptual or rational appeals.

catering marketing 7: price

high price is not necessarily "outrageous", low price is not necessarily "close to the people", and free is not "free". Price is a magic weapon to distinguish people and attract attention. Appropriate price, aiming at the suitable crowd. Products and prices cannot be a burden to consumers, whether it is economic burden or image burden. Free is an entrance, which attracts a lot of attention and users. The "flow" introduced through this entrance can be transformed into practical benefits in various forms.

only by making consumers take advantage of the "visible bargain" can brands take advantage of the big bargain.

catering marketing 8: making enemies

enemies make people progress. Only competition can make it exciting, and it can expand the market. The big confrontation between Jiaduobao and Wang Laoji has further expanded the herbal tea market. It is not prosperous for one person to collect firewood, but it is high for everyone to collect firewood.

the more you know about the enemy, the more you know about the market. The perfect competitive strategy is not to be the top one in the catering market, but to be unique and difficult to copy. Establish a kingdom of personality, make your own rules, and always keep attacking.

Making enemies pays attention to strategy, and it is more important than wisdom to compete with equal opponents. If you can't beat your opponent, follow him first.

catering marketing 9: vulgarity

since ancient times, brands have to be vulgar, and the more vulgar, the more market there is. Be popular, not vulgar. On the basis of conforming to folk customs, folk customs, culture, tradition, mainstream culture and mainstream values, we should explore brand interests, determine demands, constantly improve according to market feedback, and win the market with appropriate popular brands.

don't think about flying, be a layman honestly, and fly sometimes.

catering marketing 1: taking advantage of the situation

standing on the shoulders of giants does not mean harvesting the success of giants, but having the vision and vision of giants.

small brands are close to big brands, which is called climbing high branches, which is also called taking advantage of the situation. Spreading hot spots is called following the crowd, and it is also called taking advantage of the situation.

the key is to keep your own personality in taking advantage of the situation, to make a difference in taking advantage of the situation, and to shine when taking advantage of the situation.

In Lei Jun's words, pigs can fly when they are in the air. There are three realms of success in taking advantage of the situation: responding to the situation with courage (passive acceptance), taking advantage of the situation with insight (active attack) and creating momentum with creativity (wisdom leading).

hone yourself in the asymmetric market and gradually develop into symmetry.

In this era, many cross-border catering people come in, and the old catering people say that life is hard, but we ask ourselves, have we built our internal strength and the products are excellent? Is the site right? Has the store been designed with care? Have you got to know your customers and competitors carefully?

in fact, so many people come to cross-border catering, which means there is a market! So many bosses haven't even paid attention to the store moves, which shows that there is still room for improvement in many details. I hope everyone can get rid of impetuousness, pay attention to details and operate with heart. The catering market needs not only real materials, but also down-to-earth! Golden Idea of Restaurant Marketing 2

Catering Marketing Scheme

When a restaurant opens, it will prepare for the opening ceremony and cooperate with some promotions in order to win a good jackpot. So, how should the restaurant plan its opening ceremony in the early stage? How can we attract customers? What kind of opening ceremony is unique and makes customers want to visit frequently in the future?

first, planning the opening ceremony

after all the preliminary work is ready, entrepreneurs should start planning the opening ceremony, make preparations in advance, and make various plans to avoid being caught off guard by unexpected situations when opening the business.

1. Do a good job in public relations publicity before the opening of the restaurant

The public relations publicity of the restaurant mainly focuses on external publicity, with the main purpose of improving the visibility and reputation of the restaurant, attracting customers to eat and holding banquets. Generally speaking, the following public relations propaganda work should be done 1-2 months before the restaurant officially opens.

(1) Make use of the media for public relations publicity

If the conditions are available, we should design the publicity content in advance, including the restaurant name, address, operating flavor, product features, etc., and write a publicity word or advertisement with unique creativity, concise words and easy listening and remembering.

(2) Make use of the restaurant frontispiece for advertising

Within 1-2 months before the official opening of the restaurant, complete the advertising and publicity such as the renovation of the restaurant frontispiece, the production of large billboards in front of the door, the design and production of large light boxes and the lighting treatment in front of the door, so that the enterprise will attract the attention of all walks of life and people from all walks of life with its unique front environment and lighting and beautifying publicity effects, thus expanding the restaurant's popularity in the location market and point-to-point market and attracting customers widely.

(3) Publicity with brochures

5-1 days before the official opening of the restaurant, the beautiful and generous dining environment, famous dishes and introduction of the restaurant must be printed into well-arranged and illustrated publicity brochures according to the results of menu design and menu test, and then distributed to the target customers within the regional market to inform them of the opening time, preferential measures and preferential period during the opening period, so as to win customers.

2. Make preparations for the opening ceremony

The opening ceremony can be said to be the first public opportunity for entrepreneurs to show the restaurant to the public, so make good use of it. Specifically, preparations should be made in the following aspects.

(1) Book flowers and other decorations for the ceremony one week in advance.

(2) make the opening schedule. People need to know when they will come and when they will leave.

(3) Prepare attached advertising materials (brochures, business cards, price lists, or other distribution materials with restaurant name, address, telephone number and propaganda). Make sure that the printer knows the delivery deadline. Printed matter had better be ready two weeks before opening.

(4) What follows should also be handled well. For example, a register for guests to sign their names and leave their contact addresses can be used as a reference for future postal sales of goods.

3. Invite enough friends and relatives to ensure the opening customers and attendance rate of the restaurant.

If there are not enough customers on the opening day of the restaurant, it will inevitably have an adverse impact on the future business. However, if we rely on price concessions to attract customers to visit on the opening day, customers will easily form a gap in price perception after opening, which may cause instability of customers. Therefore, the official opening of the restaurant should focus on the normal business customers, and divide the customers into two types: voluntary self-funded customers and invited relatives and friends.

4. Render the atmosphere before the opening of the restaurant and attract customers' attention

Generally speaking, the following four aspects must be completed on the day when the restaurant officially opens.

(1) Banners and colorful flags are publicized in front of the door to form a warm atmosphere for opening business. At this time, a number of large-scale slogans should be printed at appropriate places in front of the door and upstairs, and various colored flags should be inserted side by side in front of the door and on both sides where customers enter and leave, so as to strengthen the opening atmosphere.

(2) For the promotion of flower baskets for opening congratulations, it is necessary to contact the relevant units in the location market in advance, and after obtaining the consent, put the long flower baskets for these units to congratulate the opening of the restaurant neatly on both sides of the restaurant door. Each flower basket has a red banner and congratulatory message to congratulate the unit, which attracts the extensive attention of customers.

(3) the promotion of indoor environment and atmosphere in restaurants. When the restaurant is officially opened, a ceremonial welcoming team should be set up at the entrance of the restaurant, wearing cheongsam and ribbons to greet customers warmly and politely. Banners are hung on the front of the dining room to welcome customers and form a warm atmosphere in the room.

(4) Music and firecracker atmosphere publicity. When it officially opens, it is necessary to play warm and unrestrained welcome songs, beat gongs and drums and set off firecrackers to form a warm opening atmosphere and attract customers' extensive attention.

All of the above are important ways to strengthen the environment and attract customers' attention, which must be taken seriously.

second, the promotion methods available for restaurant opening

1. All-staff promotion

All-staff promotion means that all logistics staff and front-line employees should establish a sense of promotion, especially during the opening of the restaurant. The ideological connotation of all-staff promotion is that catering products and services should be actively promoted as long as they are faced with promotion opportunities.

2. Exhibition promotion

Exhibition promotion is an extremely effective form of promotion. It mainly uses visual effects to arouse customers' desire for consumption, so as to attract customers to eat in restaurants and stimulate customers to add dishes.

3. Preferential promotion

Many restaurants attract popularity, promote sales and make the opening ceremony a complete success through price discounts and discounts during the opening period.

it is a common means for restaurants to promote sales in the form of concessions when they open their business. Effective use of this form of promotion is very effective. The ways and skills to make use of customers' psychological preference for promotions mainly include:

(1) price preference promotion

that is, during the opening period, customers are attracted by a large price discount to gather popularity.

(2) Gift promotion

During the opening period, friends and customers from all walks of life who come to join us can give some small gifts and gifts with restaurant information printed on them, which will not only win the favor of customers, but also play a certain role in publicity.

(3) coupon promotion

a coupon is a piece of paper. The operator makes it before the restaurant opens and sends it to the target customers, and the holder can enjoy preferential treatment when using it to consume specific dishes during the opening. Golden idea of restaurant marketing 3

catering marketing scheme

There is not much shortcut to open up the market, and suffering is the most fundamental way out. Why do you say this? Because accurate positioning, reasonable housing prices and good cooperation reputation are all available, information output (publicity and promotion) is the most critical. Hotel sales in advertising can not be like making daily necessities, putting a lot of media advertisements, even if there is one, it is only in the early stage of opening, so personnel promotion is the most important means. Therefore, regular return visits are the most important.

1. Sales Department:

1. Tourist sources of travel agencies

(1) Take the price as a lever, pursue profit maximization in the peak season, and pursue high rental rate in the off-season to attract teams from various agencies.

(2) Stabilize the major clubs on the island, go out and visit travel agencies in Guangdong, Shanghai and Beijing, and cooperate with travel agencies in major domestic tourist destinations, and strive to be designated hotels. Mainly travel agencies on the island. Their customers are the basic customers for the hotel's survival.

in the development of the tourist market of travel agencies, the price is mainly used as a lever to receive the bosses of various agencies and ensure the holiday rooms. The obstacles are basically free, and the price is the easiest for competitors to do. How to ensure a higher room opening rate at the same price or a slightly higher price, it is necessary to carry out public relations with the staff of the planning and adjustment department.

(3) actively seek cooperation between travel agencies in Hong Kong and Macao and group tourists from travel agencies in other regions.

(4) launch the "team room with annual price" (one price per year).

(5) In order to expand catering consumption, the team requires breakfast and dinner.

(6) Strengthen the promotion of Japanese delegations, Korean delegations and conferences.

2. Promotion of conference visitors

(1) Promotion time: January to April in the first half of the year

October to December in the second half of the year

(2) Promotion targets: (a) government departments; (b) local business companies; (c) off-island business companies

(3) docking conferences with local business units and establishing off-island hotel alliances.

(4) establish a complete agency system and organize the conference visitors inside and outside the province.