The management mode of nail salon;

Jolin Tsai said that if she went out without painting her nails, it would be like being stripped naked. The trend of nailing clothes began in Ayumi Hamasaki. Below I will solve the business model of nail salon for you, hoping to help you.

The business model of nail shops 1. Create a beautiful brand.

Understand what nail art is and introduce it. Create beauty? Concept, a new launch? Beautiful? Series activities. This model is an extension, starting from manicure and extending to the whole body, showing the existence of beauty with the temperament of the body. Therefore, it should be extended to a series of looks, figures, beautiful colors, and a comprehensive look at clothes and hairstyles, so that the benefits brought by this business opportunity will be unexpected.

Second, comprehensive services.

Now people's rhythm is accelerating, and rest days and holidays will be very precious. As a service-oriented nail industry, in order to gain an advantage in the fierce market competition, consumers must be able to dress themselves quickly. Such a fast fashion operation will be more competitive than many competitors!

Third, the chain business model.

IK did it all over the country? Brand store+micro mall+online platform? And other marketing models, to ensure online and offline with the same paragraph, synchronization, the same price, the same promotion, so that more women who love beauty can understand and experience IK nail polish, and also let micro-shopkeepers make money at zero risk under IK micro-distribution mode!

The management problems of nail shops include shortage of manpower, high operating costs, high personnel costs, difficult capital turnover and high decoration costs. Management solution: First, establish a standard customer service process (rigorous, scientific and operable).

1. Absolutely meet the customer's first image, so the interior decoration should be warm and comfortable with its own characteristics; Display accessories must be neat and elegant; The manicurist wears uniform clothes, which has the personality of our hospital and is in harmony with the decoration in the store.

2. Reception art can't be ignored. After customers enter the door, they should take the initiative to say hello enthusiastically, keep a low profile, greet customers with professional etiquette and terminology, and pour tea to attract seats. Let customers feel that manicurists are cultured, temperamental and professional.

3. Careful observation is the beginning of successful communication. Usually, we should pay attention to cultivating our own observation ability, and we can classify customers with different shapes and postures to understand their needs and psychology. When greeting customers, through observation and analysis, ask customers how they learned about the nail salon in appropriate language and express their gratitude. You should know what kind of nails your clients have done and what products they have used, and register them carefully to show that you are rigorous in your work and enhance your trust.

4. The professional consultation and diagnosis process greatly increased the confidence of customers, invited customers to the nail consultation room for skin test, combined with their own practical experience, helped customers to check and analyze the skin condition, fill in the nail consultation card, and discussed some precautions for their skin maintenance with customers. Professional course design for all skin problems of customers, including diet, daily life, daily care and other professional suggestions. The manicurist not only makes scientific analysis for customers in theory, but also introduces some maintenance details in daily life to customers, and it should be sincere and reasonable, so that customers can safely give you their skin and enhance their confidence in the manicurist. When introducing the products and nail care steps you suggested to customers, you should clearly explain the care effect that can be achieved and ask for customers' opinions (if the time of the day is not convenient, you can keep the customer's information, give him the product information and make an appointment with him when he is free).

5. Improve the whole service. When the customer is willing to accept the service, the assistant will be informed to get ready, and personal belongings will be placed in person or by an assistant on behalf of the customer, so that the customer can eliminate worries and enjoy the nail service with peace of mind. Ask customers to lie on the manicure sofa and adjust the brightness of lights and the volume of music. And ask if the quilt and lying posture are comfortable. Do a good job of cleaning and disinfection in front of customers, strictly abide by the hygiene principle of starting with a basin of clean water, explain every nursing procedure to customers, and enhance the professional image of nail shops. In the process of service, chat with customers according to their psychological and physical conditions that day, and speak at an appropriate volume. Chatting in a relaxed and comfortable environment and mood can further deepen mutual understanding and integrate the relationship between nail shops and customers. In the operation, we should always pay attention to the customer's reaction, adjust the topic in time, ask customers how they feel about themselves and our hospital, and see if there are any other opinions. When the customer is very tired, the manicurist can say something like this. Please have a good rest today and don't ramble. When customers look haggard, manicurists should deal with them as quickly as possible; When customers are highly nervous, the manicurist can speed up the treatment. After the nursing, use the mirror to show the effect to the customer and help the customer tidy their nails. Every move should reflect your meticulous professional standards. Sincerely praise customers: you are beautiful, your clothes suit you, your temperament is good, you have a good eye for clothes, and so on. 6. After the service, it is particularly important to invite customers to the lounge for tea and hand over brochures on nail salon projects and products. Customers should answer their questions carefully when browsing, or directly guide them to the information desk for further communication. When the guest leaves, remind him whether he has brought all his belongings. He can properly send a beautiful little gift to the door. I hope he will come next time with sincere attitude and words. Do a good job of filing customer information, contact customers actively in a few days, understand the situation and make the next service appointment, establish friendship, move customers with practical actions, and retain their hearts.

Base oil: transparent or milky white, used before nail polish, can enhance the adhesion of nail polish.

Nail polish: contains deep pigment, which can be selected according to needs.

Softening cream: It usually contains glycerin, which can remove the aged cuticle and keep the skin moist. It is used to massage and care for chapped hands.

Bleach: contains hydrogen peroxide or citric acid, which is used to remove stains on crystal nails.

Nail Polish Diluent: Used to dilute the sticky nail polish, never use nail polish remover instead.

Nail essence: It can make natural nails stronger and can replace the base oil in foot care.

Nail polish: used to soften the skin around nails, help remove damaged natural nails and polish crystal nails.

Bright oil: used to protect nail polish and keep it shiny. The thicker the varnish, the longer the drying time and the higher the gloss.

Nail skin softener: used to soften nail skin.

In addition, because professional manicure needs strict and perfect aseptic operation, such as disposable paper towels, cotton balls, scrapers, 75% alcohol, hemostatic towels, antibacterial agents, baking soda, fungicides, rust inhibitors and so on. Is essential.