Essay - The pros and cons of advertising in life

Advertising is everywhere in our lives, turning on the TV, opening the newspaper, walking in the streets, and even turning on the mobile phone. Advertising is like an "invisible man" and is everywhere. Here is a sample essay on the advantages and disadvantages of advertising:

Example essay on the advantages and disadvantages of advertising 1

With the development of the times, Advertising has become an indispensable part of people's lives. When we usually watch TV at home, various advertisements will be inserted into TV programs, making people have to watch them. During the Spring Festival, everyone goes out to buy things, and there are advertisements for certain products on billboards, and there are many similar advertisements on station signs. So, is advertising good or bad for consumers?

The pros and cons of advertising are two contradictory aspects of things. Therefore, to resolve this contradiction, we must adhere to the method of dividing it into two. , to prevent one-sidedness.

The advantage of advertising is that it can correctly guide consumers to consume, so that consumers can better understand the products and buy with confidence. But its shortcomings are that there are too many false advertisements that deceive consumers, and the station uses too much TV time. Therefore, one cannot only see the benefits of advertising, nor can one only emphasize the bad aspects it causes to people. What we should do is to properly develop the advertising industry and improve its quality.

Sample Essay on the Pros and Cons of Advertising 2

I remember when I took the Mandarin test, I won this question in the last test. Because the function of advertising is to publicize, but it is not responsible for its publicity. There is a lot of false information in the information it promotes. It's like an advertisement for cosmetics to remove acne. I saw a program on CCTV, which also said that the chemical ingredients in it exceeded the standard and caused a consumer's face to be disfigured. But now there are two more TV stations advertising this product. Who do you want us consumers to believe?

Example essay on the pros and cons of advertising 3

The role of advertising in today's society Everywhere. It seems that no matter where you go, she will catch your eyes: supermarkets, subways, stations, walls of public buildings, trash cans and even T-shirts. Advertisements can be about anything: from selling phones to renting apartments, from curing incurable diseases to obtaining fake certificates. /(From household items to large machines, from toys to spacecraft) It is no exaggeration to say that we live in an advertising world.

The advantages of advertising are obvious. It provides us with large quantities of goods and services for us to make the best choices. For merchants, they can use advertisements to display the characteristics of their products in order to capture consumers' attention and gain profits.

However, we cannot underestimate the shortcomings of advertising. ①Too many advertisements can mess up our lives and waste our precious time. They interrupt television programs, fill up our mailboxes, and destroy our appreciation of nature instead of interest. People often feel burdened by them rather than satisfied. ②On the other hand, some advertisements are illegal, convey wrong information and are intended to deceive those who want to rush to solve their problems.

It is time for us to take urgent and effective measures to curb this phenomenon. ①We should increase market supervision. The key is that we must strictly regulate the market order to prevent some people from taking advantage of loopholes in market management. ②Anyone who uses advertising to deceive consumers should be punished or imprisoned. ③We should educate people to abide by the law and put honesty and trustworthiness first. Only by putting these measures into practice will our society be purified into a paradise for living.

Example 4 of pros and cons of advertising

Outdoor advertising displays bring a lot of information we need to our lives, making us more aware of information. improvement. However, in addition to its own advantages, outdoor advertising displays also have some shortcomings. The following is an introduction to the advantages and disadvantages of outdoor advertising displays:

The information in the military area public service advertisement light box shows the advantages of outdoor advertising displays.

1. Convenience. Outdoor advertising loads information 24 hours a day without interruption. The audience cannot fast forward or jump like a video, nor can it be turned off like a TV, or put aside like a book or newspaper.

2. Arrival rate. Calculated based on the same amount of money, when targeting the same target audience in the same city, compared with on-demand advertising (76.5%), radio advertising (72.3), and newspapers (72.2%), the reach rate of outdoor advertising is 86.4%, and the vast majority of the audience Young, educated, wealthy and has a car.

It is also a very tempting target for national advertisers.

3. Frequency. Among the viewers reached by a program with a gross rating of 100, 9 out of 10 will see an average of 29 outdoor ads per person within 30 days.

4. Geographical flexibility. Outdoor advertisers can choose the scope and location of their advertising in more than 9,000 markets across North America.

5. Population flexibility. You can focus on placing information based on population distribution characteristics, such as areas frequented by young people, areas frequented by high-income people, or areas where a certain ethnic group is concentrated. With the advent of computers, the selection of outdoor advertising audience characteristics (age, gender, income, lifestyle, etc.) can now reach the neighborhood level.

6. Cost. Among all mainstream advertising media, outdoor advertising has the lowest cost per exposure. Of course, markets vary in size, density, and charging standards, but the gross rating system allows advertisers to compare costs across markets.

7. Impact. Because outdoor advertising can quickly build critical mass, it is an ideal medium for advertisers who want to deliver simple, short, and imperative messages.

8. Creative flexibility. The outdoor advertising display area is huge, and the billboard has the characteristics of lighting, animation and bright colors. Optical fiber, large screen and backlight display technology provide advertisers with a broader creative space.

9. Location. Outdoor advertising can target consumers according to the type of people's activities, reaching customers on their way to shop, business people on their way to work or passengers rushing to the airport, influencing them before they make a purchase decision.

Disadvantages:

1. The message is short. The time that customers pass by outdoor advertising is very short, and advertising must be aggressive to be effective. Design and copywriting must be concise, crisp, and precise.

2. Environmental impact. The demographics of outdoor advertising audiences are difficult to measure because not everyone who passes by an ad will see it. For this reason, some buyers are skeptical of the reach estimates provided by media vendors.

3. Supply exceeds demand. There are so many advertisers using outdoor media that advertising spots are in short supply.

4. Visual pollution. Some people object to outdoor advertising, thinking it is a form of visual pollution. They will react adversely to advertisers using outdoor advertising.