How to introduce the poster in front of the store? What should be written on the led display poster at the entrance of the company?

1, title: the title should focus on the content, so that people will be attracted at first sight.

Be eye-catching, distinctive, novel and concise. The font must be large, accounting for half of the newspaper, and the brighter the color, the better.

2. Text: clearly explain the nature of the activity, information introduction, commodity sales, etc. , and clearly explain the price and promotion.

If it is a performance poster, you should write clearly about the actors, operas, plays and so on.

3. Time: place, cost. The time and place of the activity must be clear.

4. End: Start a new line and sign it. Write the year, month and day under the name.

Extended data:

Poster design skills:

Composition skills, in addition to the contrast skills in color application, need to learn and master, but also need to consider several contrast relationships. For example, the thickness comparison, the distance comparison, the density comparison, the static and dynamic comparison, and the comparison between Chinese and western writing skills. Comparison of ancient and modern composition techniques.

1. Composition Skills Thickness Contrast: The so-called thickness contrast refers to the colors used in the composition process and a style formed by patterns composed of colors. In painting and calligraphy, we know that there is a difference between meticulous painting and freehand brushwork, or that meticulous painting and freehand brushwork appear on the same picture (like the paintings of Chinese painting master Qi Baishi's Cabbage and Fruit Fruit), and this style is somewhat packaged in packaging composition.

Some of this thickness contrast is between the main pattern and the foil pattern; Some are the contrast between the central pattern and the background pattern; Some are as rough as the wind sweeping away the residual clouds in rows, while the other side is as delicate as gossamer; Some use the calligraphy of weeds instead of patterns, which can be seen anytime and anywhere on some wine and food packaging. For example, Miss brand dumplings and Rejoice brand shampoo.

2. Comparison of composition skills. In the composition of traditional Chinese painting landscape, we should study the close-range and middle-range perspective, and in the design of packaging patterns, we should also adopt the same principle as the composition level of several pictures near and far.

The so-called "near" is the most striking part of a picture, which is the so-called first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern, such as the instant noodle packaging used by Shuanghui for the first time. The first thing that comes into people's sight is the Shuanghui trademark with a blank background and the word "Shuanghui" with a huge white variety in a crimson square background (that is, close-up view).

In turn, there are several small "Braised Beef Noodles" running scripts (it should be said that the second line of sight is also called the middle view), product photos that express the packaging content (also called the third line of sight, bounded by the middle view), and then auxiliary corporate mascot advertising language, performance description, corporate logo and so on.

This obvious sense of hierarchy is also called the visual three-step rule. It takes into account people's habit of checking still life pictures from top to bottom and from right to left, and highlights the most important theme parts in turn. As a designer, at the beginning of creating a painting, he should know the theme of his appeal before making it, and create an atmosphere that stands out from the crowd. Therefore, the designed picture is like a powerful magnetic force, which closely pulls the salesperson's sight.

3. Density contrast of composition skills: Speaking of density contrast of composition skills, it is very similar to the simplicity and simplicity of color application, and it is also very similar to the flying white in Chinese painting, that is, the concentrated places in the pattern must be set off by diffusion, and it is not appropriate to concentrate or spread them all. It embodies a kind of density coordination, clear rhythm, moderate relaxation and empty inspiration.

At the same time, the theme is outstanding. I see that in many packaging designs, the whole picture is dense and colorful, with heavy color expression from the background pattern to the theme pattern, which makes people feel overwhelmed and breathless. This can not only beautify products and promote sales, but also make people bored and lack of appetite. This is caused by not grasping the contrast between density and density.

4. Static and dynamic contrast in composition skills: In a pattern, we often find this phenomenon, that is, an explosive pattern or a few crazy thick lines look casual in the background or around the name of the packaging theme, or a banded English or pattern, all of which show a feeling of "".

The theme name is dignified and steady, and the background is light and steady, which is the contrast between static and dynamic. This contrast avoids everyone's gaudiness and rigidity. So the visual effect is very comfortable. Accord with people's normal aesthetic psychology.

5. Comparison of Chinese and Western writing skills. This contrast often uses the combination of cartoon technology of western painting and traditional technology of China or the combination of Chinese traditional studies and English in a package design.

The picture directly highlights a picture on a western photo or packaging pattern in a realistic way. This form of expression is also a common reference method, which often appears on the packaging of children's products, women's socks, clothing or cosmetics.

6. Comparison of ancient and modern composition skills: making foreign things serve China and making the past serve the present. In particular, in order to show a cultural taste, people often use ancient classic ornamentation, calligraphy, figures and patterns in the current packaging, which is most obvious in the packaging of wine.

For example, wine and Taibai liquor, as well as Mid-Autumn moon cakes and black peanuts in food, are all embodied and excavated from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities, and their ornamentation and patterns are also looking for grafting techniques from classical culture. This can give people an antique and elegant pursuit or a certain degree of comfort. So it is very popular with consumers.

References:

-Posters

What is the content of the led display poster at the entrance of the company? The content displayed on the display screen at the door of the company is generally related to the company's preferential policies, major events and special products. For example, the leader is coming. Just write "warmly welcome XX leaders to visit", such as what are the specialties? Just write "the latest product of XX company, the shocking price is XXX yuan! Buy in a limited time! " That's about it. How to write the contents of the powerful giant color photoelectric poster 1: What are the contents of the poster? People (such as photos of some stars), punishment titles, slogans and details (place and time, etc.). ) generally, it is the kind with strong overall visual impact. Question 2: how to write event posters is mainly the theme of the event, such as writing xx activities with artistic figures, or the theme name of the event, such as xx activities; Then, when decorating, you can refer to picture books, newspaper books or some pictures on the Internet, draw them and decorate them. Some of them are brightly colored with a slogan in the middle. A simple one will do. Finally, you can explain the time and place of the activity. Welcome everyone to attend. Question 3: How to write a poster? First, understand the poster. Poster design is one of the manifestations of visual communication. It attracts people's attention at the first time through the composition of the layout, and obtains instant * * *, which requires designers to perfectly combine pictures, words, colors, space and other elements to show publicity information to people in an appropriate form. Like advertising, it has the characteristics of introducing an object or event to the public, so it is also an advertisement. Poster is a very common form of poster, which requires concise language and novel and beautiful form. It has the characteristics of advertising and commercialization. Poster is a very common form of poster, which is often used in movies, plays, competitions, cultural performances and other activities. The nature, organizer, time and place of the event should usually be clearly written in the poster. Posters should be concise in language and novel and beautiful in form. Design skills In composition skills, besides the contrast skills in color application, we need to learn from and master, and we also need to consider several contrast relationships. For example, the thickness comparison, the distance comparison, the density comparison, the static and dynamic comparison, and the comparison between Chinese and western writing skills. Comparison of ancient and modern composition techniques. (1) Thickness contrast of composition skills: The so-called thickness contrast refers to the colors used in the composition process and a style formed by patterns composed of colors. In painting and calligraphy, we know that there are meticulous brushwork and freehand brushwork, or meticulous brushwork and freehand brushwork appear on the same picture (just like the paintings of Chinese painting master Qi Baishi's Cabbage and Fruit), and this style is in the packaging composition. Some of this thickness contrast is between the main pattern and the foil pattern; Some are the contrast between the central pattern and the background pattern; Some are as rough as the wind sweeping away the residual clouds in rows, while the other side is as delicate as gossamer; Some use the calligraphy of weeds instead of patterns, which can be seen anytime and anywhere on some wine and food packaging. For example, Miss brand dumplings and Rejoice brand shampoo. (2) Comparison of composition skills. In the composition of traditional Chinese painting landscapes, we should study the perspective of close-range and middle-range, and in the design of packaging, we should also adopt the same principle as the composition of near and far pictures. The so-called "near" is the most striking part of a picture, which is the so-called first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern, such as the instant noodle packaging first used by Shuanghui. The first thing that broke into people's sight was the Shuanghui trademark with a blank background and the huge white variety Shuanghui (that is, close-up view) with a crimson square background. In turn, it is the main characters with small running script of "Braised Beef Noodles" (it should be said that the second sight is also called the middle scene), the product photos that express the packaging content (also called the third sight, bounded by the middle scene), and then the auxiliary corporate mascot advertising language, performance description, corporate logo and so on. This obvious layering, also known as the visual three-step rule, takes into account people's habit of watching still life paintings. As a designer, at the beginning of creating a painting, he should know the theme of his appeal before making it, and create an atmosphere that stands out from the crowd. Therefore, the painting I designed is like a powerful magnetic force, which attracts the campers' eyes tightly. (3) Density contrast of composition skills: Speaking of density contrast of composition skills, it is very similar to the contrast of complexity and simplicity in color application, and it is also very similar to the flying white in Chinese painting, that is, the concentrated places in the pattern must have diffusion foil, and it is not appropriate to concentrate or spread them all. It embodies a kind of density coordination, clear rhythm, moderate relaxation and empty inspiration. At the same time, the theme is outstanding. I see that in many packaging designs, the whole picture is dense and colorful, with heavy color expression from the background pattern to the theme pattern, which makes people feel overwhelmed and breathless. This not only can't beautify products and promote sales, but also won't make people feel bored and lack of appetite. This is caused by not grasping the contrast between density and density. (4) Static and dynamic contrast in composition skills: In a pattern, we often find this phenomenon, that is, an explosive pattern or a few crazy thick lines look casual in the background or around the name of a packaging theme, or a banded English or pattern. , nothing ... ""; Question 4: How to write the advertising copy of the leaflet? But I found that their designs were messy, whether it was typesetting or advertising copy. No wonder Luo Yonghao, an online celebrity, said that it is difficult to recruit designers. He spends 200,000 yuan every year and can't find a good designer. Later, he had to start designing by himself. First: the title can't frame the target group. Many leaflets were distributed in the street. In the vast sea of people, how can others think it is aimed at him at first sight? For example, if you treat freckles in your family, the title should be "Please pay attention to those who are troubled by freckles" or "those who have spent a lot of money to treat freckles but have not been cured" and "Are you still feeling inferior about freckles on your face?" , followed by the subtitle, then the product appeal, customer witness, trading proposition, and finally the zero-risk commitment. Second: Many leaflets are too official and look boring. For example, the copywriting of the two coffee shops is as follows: Coffee shop 1: This coffee shop is a well-known brand with nationwide chain operation, and its business scope includes coffee, tea, simple meals, exquisite Chinese food, dim sum, chess and card entertainment, etc., among which western food includes steak, while Chinese food mainly focuses on Cantonese food and Huaiyang food, advocating nature and pursuing health. The coffee shop has an elegant environment, which just reveals tranquility and exquisiteness. It has 150 seats, including 9 business rooms and chess room. After more than three years of operation, we adhere to the purpose of customer first and humanized service, and win a stable market and customer reputation. Coffee shop 2: Travelers always have fragile souls. He is looking for a piano. /I saw him walk into the coffee shop and wanted to give him E major. He only ordered a Cabella for his etudes, but love is a symphony. At this moment, people are playing etudes in E major between us with the rhythm of etudes, which has become a farewell song. This is before 1849. He is Chopin. If we are both travelers and meet at the left bank cafe, obviously, to the second cafe. Because people who love coffee actually drink not coffee, but mood. The second coffee shop perfectly conveys an emotion and culture with lyrical words, which will make many customers crazy. Third: There is no map on the leaflet design. I received such a leaflet the day before yesterday, selling tablets and mobile phones, and made several sets of suits at attractive prices. Because there is no map, I just wrote an address. You know these streets are like a maze. How can I find them? So I called to ask, but the line was busy. After that, I forgot about it. You know, when people buy a product, they have an impulsive period. If you don't get a response at that time, you may not have the desire to buy after this heat. The above points are common mistakes in flyer design. I learned a wonderful design method of flyer copywriting from a Japanese marketing expert (Japan began to realize the importance of copywriting as early as 1992). This method caused a sensation in Japan! Let the sales of those businesses increase by at least 5 times! Question 5: How to write the poster design copy 1? Posters are usually written on a large piece of paper. First of all, titles such as "poster" or "good news" are written at the top of the paper in big letters. The text generally describes the specific content, time, place, method and matters needing attention of the activity, and finally the name and date of the organizer. 2. The poster is eye-catching, fast and easy to make. The content should be true and accurate, and the touch of language should be vivid and inspiring in order to attract the masses. To facilitate reading, the length should be as short as possible. Some posters can be matched with suitable patterns or pictures according to the content to enhance their appeal. 43. Advertisements, notices and posters all have distinct purposes, pay attention to the publicity effect and strive to be accurate and concise. Generally speaking, advertisements are mostly used in commercial occasions, notices are used in solemn occasions, and posters are used in warm occasions. Advertisements and posters can be combined with words and pictures to enhance the publicity effect, and notices generally do not need decoration. Question 6: Do you remember the format and elements of writing a poster? How to write (⊙o⊙)? Poster is a poster application used to report or introduce news about movies, operas, acrobatics, sports and academic reports to the public. Posters are usually posted in places related to performances, or in more eye-catching places, to inform relevant activities. Some posters can also be played on radio and TV. The characteristics of a poster generally have the following characteristics. (A) Advertising posters want the participation of all sectors of society, which is a kind of advertising. Some posters adopt artistic design to attract more people to join the activities. Posters can be published and played in the media, but most of them are posted in places where people can easily see them. Its advertisements are extremely colorful. (2) Commercial posters are pre-advertising and publicity of an activity, and their purpose is to get people involved. Performance posters account for most of the posters, and performance advertisements often focus on commercial purposes. Of course, posters of academic reports are generally not commercialized. Classification of Posters Generally speaking, as far as content is concerned, posters can be divided into the following categories. (1) Movie Poster This is a kind of poster that the cinema announces the name, time, place and content of the movie. Some of these posters will be accompanied by simple posters to vividly depict the main characters in the film, thus expanding the scope of publicity. (2) Posters for literary parties, acrobatics and sports competitions, etc. These posters are similar to movie posters, and their content is a performance that the audience can enjoy in person. Generally, these posters are very participatory. Posters are usually designed to be novel and attractive. (3) Academic Report This is a poster of some academic activities. Generally posted in schools or related units. Academic posters are highly targeted. The writing format and content of posters are generally composed of three parts: title, text and signature. (a) there are many ways to write the title of the title poster, which can generally take the following forms: first, it consists of the name of the language. That is, write the word "poster" in the middle of the first line. Second, the topic is directly borne by the content of the activity. Such as Dance News, Shadow News and Ball News. Third, it can be some descriptive words. For example, "XX reappears the charm, and XX Temple revisits its old place". (2) The main body of the poster requires the following contents to be clearly written: 1. Purpose and significance of the activity. Second, the main project, time and place of the activity. Third, specific participation methods and some necessary precautions. (three) the name and posting date of the organizer on the signature requesting department. The above format is about the poster as a whole. In practical use, some contents can be omitted or omitted. IV. Precautions for Poster Writing Posters must clearly and truly indicate the location, time and main contents of the event. You can use some encouraging words in your article, but you can't exaggerate the facts. Poster text should be concise, short and pithy. The layout of the poster can be artistically treated to attract the audience. Fan Wen's "one-dollar deposit" scoops a handful of water with his hand, and the water will flow away from his fingers. I really want to save some money, but in these difficult days, I never dreamed of it. Ladies and gentlemen, if you have this idea, please take the passbook, which is like a bucket. With it, the change that flows through your fingers will be saved bit by bit, and you will have a considerable sum of money before you know it. We can deposit a dollar in the Bank of Chiyoda. With Chiyoda passbook, your chest will be full of hope and your heart will soar in the sky. Comment: After World War II, Japan's economy was very depressed, and chaebol and consortia were forced to disintegrate or change their names. The prestigious Mitsubishi Bank was also renamed Bank of Chiyoda. The strangeness of the name has brought about the cold and cheerless business. Kim in the sales department was depressed all day, thinking hard, and finally came up with the strategy of "saving one dollar a day". However, one dollar is too little, and the customer has no deposit at home. In this case, the Bank of Chiyoda released this poster. The poster of "one-yuan deposit" can be handed down after 50 years of dust collection and praised by people. Its uniqueness is obvious to all. This poster is an advertisement and a commercial advertisement. In order to develop and survive, banks must have the active participation of all sectors of society, and people's participation is not necessary. & gt Question 7: How to write a poster? Take an event poster as an example, including the theme, holding time, place, organizer, activity process, participants, matters needing attention and other items. (some can be omitted), and then Fufa arranges these contents on a piece of paper (that is, typesetting), and can also make pictures (hand-drawn, ps design printing or printing, whatever). Finally, of course. Hehe, the slogans I used to make were generally short and concise, just like we used to call the results and style of the competition. Actually, there is no slogan. I wish you success! Question 9: Promote the text content of the poster. We will put up a poster for a school. About how to fill in the white background and attach Baidu Post Bar logo. Plus the back of One Piece and/or the cool scenes of my childhood, or the blue silhouette on the balcony in those years can reflect the unity of youth and dreams. Center horizontally and stick to the bottom line. Copywriting using ordinary objects. I like basketball, movies and chasing beautiful girls. /Love where dad goes, love you from the stars, and love gossip campus romance! Do not stick to one pattern, dream of youth! Here we are! Baidu Post Bar xx Senior Middle School, Address Question 10: What are the general contents of the poster? People (such as photos of some stars), punishment titles, slogans and details (place and time, etc.). ) generally, it is the kind with strong overall visual impact.