How to promote the local culture in third-tier cities?

Local culture is a culture associated with a specific region. Generally speaking, its scope is limited and may be different from or a branch of the mainstream culture of the whole society. For example, the Luling culture in Ji 'an is the regional culture created by the right holders of Ji 'an River and an important pillar of Jiangxi culture.

Ji 'an, formerly known as Luling, is a prefecture-level city in Jiangxi Province, located in the middle of Jiangxi Province and the middle reaches of the Ganjiang River, with an area of 25,300 square kilometers and a population of more than 5 million. Ji 'an is a typical third-tier city, but its Luling culture originated from bronze culture, and it is famous for its "three thousand scholars crowned China, Zhang Taiyan just entered Luling" and "Jinggangshan spirit". How to promote this distinctive local culture?

1. Learn local culture systematically.

The study of local culture is much more difficult than the study of Central Plains culture, mainly because of the lack of information, and the social and cultural development is far less complete than the Central Plains cultural system. Therefore, whether local governments can attach great importance to the systematic study of local culture is the premise and key to enhance local culture. We should put the study of local culture under the background of the great rejuvenation of the Chinese nation and adhering to cultural self-confidence, increase the input of human, material and financial resources, gather the strength of the whole society, and divide the study into three levels according to the characteristics of culture. One is the hierarchical structure of society; The second is the hierarchical structure of the cultural system; The third is the hierarchical structure of the discipline. The research results should be edited and published.

2. Widely publicize local culture.

Integrate local culture into the existing education, publicity and promotion system. Local governments should play an overall guiding role, with schools and cultural propaganda departments at all levels as the main body, gradually establish a standardized and long-term educational propaganda and promotion mechanism, establish an open, pluralistic, innovative and enterprising educational development concept, and build a local cultural propaganda network covering families, communities, schools and the whole society. Organize educational activities with distinctive themes to ensure that people of different ages have a thorough and comprehensive understanding of local culture, a comprehensive and accurate grasp of local geography, products, history and folk customs, and gradually improve the cultural consciousness of local people. Specifically, local culture can be promoted by establishing local cultural and humanistic landscapes, museums and exhibition halls, and shooting local cultural propaganda films. We should give full play to the role of various media and promote local culture in all directions. The promotion of local culture should incorporate popular elements, increase the audience and make it easier for the public to understand and accept local culture.

3. Humanistic tourism promotes local culture.

The promotion of local culture needs a certain degree of industrialization in order to obtain funds to promote the continuation and progress of local culture promotion. It is necessary to promote local tourism with local cultural industrialization projects, promote the sales of local specialty products and promote local employment. Simply put, it is to let tourists live in the local area, eat in the local area, experience in the local area and take away local specialties. These are the four prerequisites and directions of local cultural industrialization.

In recent years, Ji 'an has done a lot of work in popularizing Luling culture and made great achievements. With Ji 'an coming to an end without high-speed rail, the convenience of travel will drive Ji 'an tourism. Welcome friends from all over the country to visit Ji 'an and feel the profound historical background of Luling culture.