How to create a sales copy of "explosive" products?

The so-called explosion refers to the high conversion rate of copywriting. So how can we write a sales copy with high conversion rate? Tell you a few ways.

First, use loss aversion. It means to paint a scene for a customer, or let the customer experience an ideal scene. Customers instinctively don't want to lose this state, so they will choose to buy. For example, there will be tasting activities in supermarkets, how many days many goods will be used for free, and I don't like unconditional return activities. All these take advantage of loss aversion. Then when we write a copy, we describe what customers will get after using the product and what will happen if they don't use it. The huge contrast will prompt customers to buy and improve the conversion rate.

Second, use herd mentality. What is conformity psychology? It means that if everyone buys it, the quality will not be bad. This thing must be great. I'll buy it, too! This kind of psychology. Many small partners who send sales copies in the circle of friends always like to send screenshots of customer feedback or screenshots of orders and repurchases to improve everyone's attention and order volume, which is to use the herd mentality. Then we can also put some feedback such as student feedback (the course is great! ), product efficacy display (everyone said yes when buying! Such a convincing module makes customers feel "Oh ~ this product looks very good, everyone is buying it!" Then it will naturally improve the transformation.

Third, use the subconscious actions of customers. This is very simple, that is, you must put the shopping guide button at the end of the article. Because your article is a sales copy, the ultimate goal of sales copy is of course to point to sales. Put a button at the end of the article to guide customers to click buy, and the conversion rate will increase.