What are Olympic licensed products?

Olympic licensed products refer to products related to Olympic and Paralympic intellectual property rights produced and sold by enterprises authorized by the Olympic Organizing Committee. Franchise enterprises obtain the right to produce or sell licensed goods by paying royalties to the Olympic Organizing Committee, and obtain profits by producing or selling licensed goods. The Olympic Organizing Committee uses the franchise fees collected directly for the preparations for the Olympic Games.

Take the international licensing agreement reached between the International Olympic Committee and the 2004 Athens Olympic Games Organizing Committee as an example. This type of license has the following 3 items:

1. Sports electronic game license. However, this licensed product will only use the Athens Olympic Games logo and the name of "Officially Licensed Products/Commodities of the 28th Olympic Games".

2. Personal care product license. These products include: antiperspirants and deodorants; moisturizers and emollients; hand cosmetics; foot cosmetics; massage oils; shampoos and personal cleansers; and all fragrances. The above-mentioned licensed products may bear the IOC mark. In addition to marketing the above-mentioned products, licensed product vendors can also provide related services, including providing a massage center to athletes, media and technical officials during the Olympic Games. The organizing committee shall do its best to provide necessary space at the venue.

3. Olympic Store License. The International Olympic Committee has signed an agreement with relevant companies to open Olympic stores at airports and urban stores in cities hosting the Olympic Games to sell global Olympic logo products.