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Historical Review of Float Parade in Shanghai Tourism Festival
In 200 1, floats from Wuzhen, Xitang, Tongli and Zhujiajiao, famous towns in the south of the Yangtze River, as well as unique charm floats from Changzhou Dinosaur Park in Jiangsu, Hengdian Film and Television City in Zhejiang and Anji, the first bamboo town in China; Twenty floats with unique local customs and beautiful scenery from Yunnan and Guilin came from afar and gathered in Shanghai. Floats full of tourist characteristics were displayed in Shanghai's commercial streets, downtown and ten open-air squares in suburban counties, and citizens and tourists enjoyed them in the colorful mobile travel booths. In the same year, the Organizing Committee of Shanghai Tourism Festival invited experts from the Organizing Committee of Notting Hill Carnival in Britain and celebrities from Shanghai arts and crafts circles to form a jury, and * * * selected a number of professional awards such as the creative award and the production award for floats; With the increase of audience voting, citizens can choose the "most popular award" through newspapers and the Internet.
As the organizer, the Office of the Organizing Committee of Shanghai Tourism Festival actively draws on the experience of foreign festivals, such as the Rose Parade in Pasadena, Hong Kong and Sydney. The shape of the float is constantly improved, and the theme expressed keeps pace with the times. Combined with the Shanghai Tourism Festival, with the theme of "Welcome Shanghai in Four Seasons", a float parade is held during the Tourism Festival in mid-September every year.
In 2002, government agencies and enterprises from Australia, France, Greece, Switzerland, Brazil, Japan, South Korea, Thailand, Malaysia, Macao and other countries and regions signed up enthusiastically, bringing a visual feast of Shanghai culture to Shanghai citizens and tourists at home and abroad. Since 2002, many famous brands such as Shanghai International Travel Service, China Mobile, Volkswagen International Travel Service, Guangming Group and China UnionPay have started to sponsor the float parade of Shanghai Tourism Festival. In the same year, the Shanghai Tourism Festival float parade and appraisal grand prix was founded, and the opening float parade took shape. The annual opening parade is fixed on Huaihai Road, a famous commercial street. In 2003, 14 floats participated in the parade for the first time, and 13 floats were local floats in Shanghai. The attraction of the float parade is gradually increasing. In 2004, the scale of floats reached the highest of 24 in history, and the design and modeling also made a great leap. The internal light transmission, LED lighting technology, dynamic lifting device, environmental protection and energy saving, sound effect and other technical means have been added successively, which makes the effect of night cruise of floats very obvious. At that time, the float parade of Shanghai Tourism Festival has become one of the most distinctive tourism festivals in China, and it will be displayed on the night of the opening parade of Shanghai Tourism Festival in September every year.
In 2005, the domestic festival tourism developed rapidly, the float parade attracted much attention, and the number of overseas floats increased rapidly. Performers began to perform in various districts and introduced the colorful float interactive experience. During the National Day in 2006, the float came to Shanghai F 1 Stadium for exhibition, and then it was parked in Century Park for the public to watch. In 2007, the number of overseas floats surpassed that of domestic floats for the first time, and performers on floats began to dance and perform instead of waving, which narrowed the distance between citizens and tourists. In 2008, the scope of the float parade expanded, and the parade team began to approach the tourist destinations in the Yangtze River Delta region such as Huzhou City, Zhejiang Province, Suzhou City, Jiangsu Province and Changshu City, Jiangsu Province. Jiashan County, Zhejiang Province; In 2009, the float was mainly dynamic, with high-quality sound effects, which fully demonstrated the vitality of Shanghai;
In 20 10, the float parade of Shanghai Tourism Festival entered the Shanghai World Expo Park, and the grand parade was reported by domestic and foreign media reporters at that time. 20 1 1 The theme of the float parade of the Shanghai Tourism Festival revolves around "the celebration of the city". In terms of theme conception, the selected theme is ideological, artistic and interesting, which not only reflects the spiritual outlook, but also reflects the national and regional culture, folk customs and folk art. 20 12 float parade revolves around the theme of "happy and healthy tour"; The organizing committee of 20 13 float parade focuses on the tourist destinations in the Yangtze River Delta region, and the float show moves towards the market trend, facing domestic and foreign tourism enterprises, brands and scenic spots. , showing the tourism characteristics and image of exhibitors to Shanghai citizens and tourists at home and abroad. 20 14 The float parade of Shanghai Tourism Festival attracted Shanghai Disneyland and Shanghai Happy Valley for the first time. Focusing on the theme of "smart tourism", it has promoted the development of domestic festival tourism, promoted the sharing and cooperation of tourism resources in the Yangtze River Delta and surrounding areas, and promoted the integration of tourism in the Yangtze River Delta. 20 15 The float parade of Shanghai Tourism Festival will be integrated into the "Belt and Road" strategy under the background of the "Silk Road Tourism Year" of the National Tourism Administration to further promote the holiday tourism market.
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