2008 China Tourism Promotions and Slogans

Where do you want a promotional slogan? The following is Lianyungang City's 2008 city-wide tourism market promotion plan

1. Guiding ideology

In 2008, the guiding ideology of the city's tourism publicity and promotion work is: to build a well-known tourism industry surrounded by mountains and seas Targeting the city, focusing on the international and domestic market development ideas, with the tourism development strategy of "international vision, market-oriented operation, and media-oriented development", we strive to create an overall image of urban tourism as a "magical and romantic city" and vigorously implement the "globalization of tourism promotion" "Strategy, comprehensively promote the characteristic tourism brand of "There is paradise above, Suzhou and Hangzhou below, and magical and romantic Lianyungang in the middle", further enhancing the popularity and reputation of Lianyungang tourism.

II. Overall tourism image and 2008 tourism theme

Overall image: Magical and romantic city - Lianyungang

Tourism theme: 2008 Lianyungang Leisure Olympic Tourism Year

3. Tourism promotion slogans

1. Sun Wukong’s hometown, Huaguoshan, is the eastern bridgehead of the New Eurasian Continental Bridge—Lianyungang, China;

2. There is paradise above, Suzhou and Hangzhou below, and the magical and romantic Lianyungang in the middle;

3. Go to Lianyungang, the hometown of Monkey Sun, to see the sea;

4. Approach the big port of Lianyung and embrace the passion Landscape;

5. Vibrant Lianyungang, the most exciting tourism;

6. Olympic Beijing City, leisure Lianyungang;

7. Competition Beijing City, tourism Lianyungang.

IV. Market development ideas

(1) Basic ideas for product development

1. Strengthen the combination of various scenic spots (spots) in the city and give full play to Lianyungang tourism With the advantage of product diversity, we will make every effort to promote the Huaguoshan Scenic Area and Liandao Seaside Tourist Resort as the leaders, and the Yuwan Scenic Area, Kongwang Mountain Scenic Area, Donghai Hot Spring, Kangri Mountain Red Tourist Scenic Area, Dayi Mountain Scenic Area, Haizhou An integrated coverage network of tourism resources supported by ancient cities and other scenic spots.

2. Market-oriented, strengthen the construction of characteristic tourism products for tourists at all levels, integrate tourism resources and in-depth development, and vigorously cultivate characteristic seaside tourism, hot spring leisure tourism, red tourism, rural tourism, and culture Tourism, MICE and incentive travel. Focus on breaking through the four major tourism sectors, namely, the seaside blue tourism sector, the cultural orange tourism sector, the rural green tourism sector and the red tourism sector, and strive to create Lianyungang sightseeing and leisure tourism to highlight the essence of Lianyungang tourism.

3. International tourism products should closely rely on the Journey to the West culture, Buddhist culture, Xu Fu culture, Poseidon culture, and nuclear power culture, and carry out purposeful and targeted publicity and promotion, focusing on attracting the majority of Japan, South Korea, Russia and Southeast Asia. Tourists from other countries and regions come for sightseeing and inspection.

4. Based on the actual situation of Lianyungang, actively seek to develop various tourism products with local characteristics through market-oriented means.

(2) Basic ideas for tourism promotion

1. Persist in improving the tourism promotion mechanism. In accordance with the concepts of big tourism, big market, big publicity and big development, we will increase efforts in tourism image packaging, tourism product route design, tourism quality cultivation, tourism promotion resource integration, market-oriented operations, regional tourism cooperation and other aspects to jointly create The overall brand image of Lianyungang tourism.

2. Adhere to the market development principle of key breakthroughs and expand the share of the tourist source market. The domestic market actively follows the tourism market development strategy of "focusing on Suzhou, Wuchang, connecting with Ning, Zhenyang, focusing on Shanghai, seizing Jiangsu, Zhejiang and Shanghai, advancing into the Pearl River Delta, expanding the Longhai Line, and singing the Yellow and Bohai Sea", focusing on the implementation of "Tiannanhaibei" The tourism siege plan will vigorously expand the domestic tourist source market and enhance the radiation radius of Lianyungang tourist source. In accordance with the international tourism market development strategy of "relying on Hong Kong, Macao and Taiwan, radiating to Southeast Asia, focusing on Japan, South Korea and Russia, opening up the mainland bridge, and going global", we will seize all opportunities to enhance the visibility and influence of Lianyungang tourism in the international market.

3. Strengthen regional alliances and explore promotion methods that use routes as content.

Combined with the characteristics of the tourist source market and the characteristics of our city's tourism products, we will effectively strengthen regional tourism cooperation to achieve mutual win-win and prosperity, and continue to deepen the tourism regional cooperation of Xuhuailian's "Jiangsu Tourism New Triangle" and Lianyantong's "Jiangsu Tourism Shinkansen". Try regional tourism cooperation between Lianweiqing and Lianxulin-Sulu.

4. Make full use of tourism festival carriers such as China Journey to the West International Tourism Culture Festival and 2008 New Silk Road International Tourism Festival, Lianyungang Spring, Lianyungang Summer, East China Sea Crystal Festival and Ganyu Xufu Festival to further Deepen tourism publicity and promotion work.

5. Strengthen media cooperation and use powerful media to promote Lianyungang’s tourism image. Make full use of media such as Xinhua News Agency, China Tourism News, East China Tourism News, local daily newspapers, evening newspapers, Sina, Sohu and other portals to promote our city's beautiful mountain and sea scenery and comfortable and pleasant scenery through interviews, messages, advertisements and other forms. urban tourism environment.

6. Strengthen publicity in the city and let citizens become the promoters of tourism in our city. Mainly through the city's media, bureau websites, tourism bulletin boards, festivals, community activities, service personnel training, etc., we actively promote the city's tourism image to tourism service personnel and the general public, introduce the status of tourism development, and cultivate and educate people within the city. Create a good atmosphere in which "everyone cares for the facilities of the port city, everyone maintains the image of the port city, and everyone promotes the tourism of the port city".

5. Tourism Promotion Promotion Plan

In 2008, we will select node cities and central cities, such as Beijing, Xi'an, Nanjing, Guilin, Tianjin, Dalian, etc. have launched large-scale tourism promotion activities.

(1) Domestic tourism activity promotion plan

1, March

Organize a Beijing tourism promotion meeting;

2, 4 Month

(1) Participated in the 12th China East-West Cooperation and Trade Fair held in Xi'an, and participated in the 2008 China Domestic Tourism Fair held in Zhengzhou;

(2 ) Participate in the Beijing Community Tourism Promotion Week organized by the Provincial Tourism Bureau;

March and May

(1) Carry out Lianyungang Tourism Promotion and TV Promotion Week activities in Nanjing and other cities;

(2) Visit large enterprises in Suzhou and Wuxi and invite trade unions or office leaders to participate in Lianyungang incentive tourism boutique route promotion activities;

April, June, July

Invite some of the top 100 travel agencies in the country, international and domestic media reporters to Lianyungang to inspect and conduct interviews;

May and November

(1) Participate in the China-Korea Yellow Sea International Tour Tourism Cooperation Forum, and went to Tianjin and Dalian to carry out tourism promotion;

(2) Participate in the International Tourism Fair held in Shanghai;

6. Internet and other media promotions

Carry out a large-scale "Feel the Magic, Experience the Romance" Lianyungang City Tourism Image Online Exhibition activity with Sina, Sohu, NetEase, People's Daily Online, Xinhuanet, International Online, China News Network and other portal websites, and carry out " "Lianyungang Premium Tourist Route Design" and "Lianyungang Tourism Image Logo and Slogan Collection" series of activities;

7. Participate in domestic publicity and promotion activities organized by the National Tourism Administration and Provincial Tourism Bureau;

(2) Domestic joint promotion plan

1. Jiangsu New Tourism Triangle Joint Promotion:

(1) In May, the joint organization will go to Qingdao, Yantai, and Weihai for publicity and promotion;

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(2) In July, jointly went to Wuhan, Chongqing, Chengdu, and Guilin for publicity and promotion;

2. Joint promotion of Jiangsu Tourism Shinkansen:

(1 ) In January, the joint organization went to Shanghai to carry out a special promotion event for Xinhua East Line Tourism;

(2) In June, the joint organization went to Hangzhou, Jiaxing and other places for promotion;

(3) In October, the joint organization went to Jinan, Jining and other places for publicity and promotion;

(3) International tourism promotion plan

(1) In June, in order to consolidate the Korean inbound tourism market, the joint The New Triangle or Shinkansen went to South Korea for tourism promotion and went to Japan to explore the Japanese market;

(2) In September, participated in the Russian Volga River Promotion Tour (organized by the National Bureau);

(3) From August to September, organize a trip to the United States for tourism promotion and investment activities (organized by the provincial bureau).

(4) In November, participate in the tour promotion of Australia and New Zealand (organized by the National Bureau);

(5) Participate in the international tourism promotion activities organized by the Provincial Tourism Bureau.

6. Tourism festivals

In January and February, the 2008 Lianyungang Spring Tourism Festival;

In February and June, the 2008 Lianyungang Summer;

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In March and August, the 11th China Journey to the West International Culture and Tourism Festival and the 2008 New Silk Road International Tourism and Culture Festival;

In April and October, the 8th China·Ganxi Yuxu Fu Festival.

7. Production of tourism promotional materials

1. Produce the 2008 version of tourist maps, brochures and tourism promotional leaflets;

2. Invite CCTV, Jiangsu Provincial TV station, Zhejiang TV station and other media came to our city to shoot tourism promotional videos and organized broadcasts.

3. Cooperate with the provincial bureau to do other tourism image promotion work.