Traditional cultural programs such as "I am repairing cultural relics in the Forbidden City" and "National Treasure" are deeply loved by young people. What do you mean?

Traditional cultural projects such as "I built cultural relics in the Forbidden City" and "National Treasure" are very popular among young people. With the economic growth of China, it witnessed the strength of China manufacturing and ushered in the sail of China culture.

Growing up in the post-90s and post-00s of the Internet age, their cognitive ability, desire to try new things, and pursuit of individuality and self are far higher than those of other age groups. In the historical process of spiral rise and tortuous progress, the ideological changes of youth groups represent the trend of the times and cultural trends. Young consumers in China not only pay attention to the product itself, but also pay attention to the cultural core of the product. In the beauty industry, many domestic products have given young people traditional culture on the basis of the original brand tone. Recently, China cosmetics brand Yilian and Tmall New Culture Innovation jointly launched a joint marketing campaign with the theme of the Summer Palace culture, which once again pushed the beauty "Chinese style" to a climax.

Wear Hanfu, recite Tang poetry, buy a museum to engage in cultural creation, and go to Mile Mile to engage in national style content. With the help of the internet, young people with this national style will play guqin, calligraphy and martial arts more and more. These versatile young people with national style are expressing their love for the wisdom and spirit of the ancients in various ways.

As the first group of young people who grew up completely in the "spring breeze of reform" environment, China's traditional cultural classics are a high generalization of China people's way of thinking, behavior, lifestyle and production for thousands of years. They are the crystallization of thoughts left by countless historical ancestors, and they also have practical significance in modern times.

With the popularity of high-quality China cultural variety shows such as "Chinese Poetry Conference" and "China Cultural Celebrities", more and more young people begin to pay attention to and love China culture. Minority culture in the mass market is becoming more and more popular. The great charm of China culture is growing among young people.