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How to write advertising copy for bread better?
If you were asked to write copy for bread that you often eat, how would you write it? Today I would like to share with you the advertising copy of a new tea drink brand - Lele Tea House's new bread. The creative copywriting is worth learning from. The content is as follows:
Lvlu Bao: bursting matcha taro buns. It is dripping with matcha cream, hand-made taro paste, and brown sugar pearls are deeply hidden in the interior. It is full of matcha aroma and leaves your mouth with a slightly sweet and slightly crisp feeling of happiness.
Red red envelope: bursting strawberry milk envelope. Purely handmade taro puree, fresh strawberry custard sauce, a collision of elegance and vitality, a mouthful of sweet and sour juice instantly lights up your taste buds. Heiheibao: bursting banana chocolate bag. Lava chocolate sauce, blended with banana custard sauce, the happy and fragrant chocolate flavor caresses your taste buds, and the wonderful taste meets all your expectations.
Purple purple buns: fried taro milk buns. Filled with liquid milk, delicate taro puree and soft mango custard, garnished with fresh mango pulp. ?
After reading the copywriting of these four kinds of bread, do you feel salivating?
Red-red buns, green-green buns, black-black buns, and purple-purple buns. Name the bread directly with colors. It’s a bit cute, and it also feels like it borrows from the popular Internet celebrity bread “Dirty Bun”. And when describing the bread, I also used the writing technique of the five senses to vividly describe the characteristics of the bread. Of course, there is still room for optimization in many aspects.
By the way, this set of copywriting was placed in my rice ball. The copywriting that our rice ball friends practiced by themselves is not inferior to the originality.
Ye Xiaoyu copywriter, author of "New Media Copywriting Creation and Dissemination", WeChat public account: Ye Xiaoyu Paopaopao (talkto520)
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