The business model of large shopping malls

A shopping mall refers to a market composed of various stores gathered together, a large store with a large area and a relatively complete range of goods. It also refers to the business and economic circles. So what is the business model of large shopping malls? I have compiled some business models of large shopping malls. If you are interested, you can read them!

The business model of large shopping malls

Their model is rent + sales promotion, which is actually The model of an ordinary large shopping mall. The sales method is that the merchants hire their own promotional personnel, some of which are assigned by the mall (mainly cashiers), and then the entering merchants are responsible for the distribution and sales of goods! There is a supermarket in Century Lianhua, which is an independent supermarket operation, usually Rent (charged per container), stacking fees, promotional holiday fees, sales rebates?

Business image identification of large shopping malls

With the rapid development of the commercial economy and the improvement of people's living standards, The establishment of a city's brand image has promoted the rapid development of commercial signage guidance systems. Whether you walk into a dazzling array of specialty stores, supermarkets, shopping malls, or in noisy, dazzling bars and dance halls, the bright signage guidance system It will guide you in your direction, select satisfactory products, taste fine wines, and guide shopping. It not only saves time but also promotes corporate culture. It is an indispensable and important factor in improving the business image of the company.

Categories of commercial system signage guidance divided by function:

1. Outdoor signage

1. Outdoor building name main sign

< p> 2. Regional distribution general plan signboard

3. Traffic signboard

4. Floor-standing diversion signboard

5. Standing publicity board< /p>

2. Indoor signage

1. Floor-standing display sign 2. General index of shopping mall floor distribution 3. Shopping guide introduction signage

4. Business hours signage 5. Public security warning signs 6. Floor number plates

7. Channel diversion, commodity classification tags 8. Hanging light boxes 9. Function signs such as water boiling rooms and toilets

10. Wall-mounted channel signs 11. Warm reminder placards 12. Public security signs

13. Light guide signboards, etc.

Operation of large shopping malls Key

Location selection

As one of the attractions of a shopping mall, it requires convenient transportation, eye-catching features, and proximity to other complementary places. For example, building indoor entertainment projects near restaurants/themed restaurants, cinemas or other consumption venues in shopping malls can enhance the value of these related retail businesses.

Theme positioning space environment design

Setting a distinct theme can attract people from all walks of life and ages to shop and entertain, thereby increasing the popularity of the mall. Shopping mall developers should continue to innovate while adhering to the original theme and style, adopt low-cost, high-quality designs, and integrate the individual characteristics of the surrounding background environment and theme design; they should also pay attention to the rational use of space and make optimal and effective use of it. Space and height, retain effective circulation area, conduct appropriate zoning, interact effectively, make reasonable transitions, and find points of difference.

Entertainment composition

Indoor entertainment centers must have entertainment facilities. In addition, they should also combine ambient music and atmospheric lighting to create activities to create an atmosphere, stimulate and maintain the emotions of tourists, and attract repetition. Visitors. These entertainment components all give indoor entertainment centers a special character.

Equipment selection

The choice of entertainment equipment should be balanced and should meet the needs of the target market. Entertainment investors should check the quality, safety, maintainability and appearance of entertainment equipment when entering a shopping mall; have the ability to discover new entertainment trends, distinguish between short-term fads (momentary craze) and major trends, and decide to invest in a to two sets of equipment with significant appeal as the centerpieces of the entertainment center.

Human Resources

Indoor entertainment centers must have experienced staff who have received systematic training and strict on-site and off-site training plans; in addition, there should be a systematic job rotation system , incentive and reward systems, etc. The staff are honest and polite.

Management information system

The indoor entertainment center has the ability to monitor the operating status of all equipment and equipment, and has the ability to extract useful actual work indicators and test patterns for analysis and comparison.

Marketing methods

The marketing of retail products must be diverse, themed, and of good quality to be attractive. Indoor entertainment centers can cooperate with shopping malls or other entertainment and leisure industries** *Peer selling.

Correct product positioning and pricing strategy. The correct price strategy and correct product positioning of retail businesses can provide an important target for repeat patrons. Reasonable price competition in entertainment centers and the introduction of package prices can encourage customers to consume more and adjust equipment capacity through off-peak prices.

Cross-marketing plans and promotion methods. Indoor entertainment centers should focus on their entertainment and experience, and constantly add novel equipment and other entertainment facilities to stimulate more customers to come for entertainment consumption. Rotate equipment and machines in the entertainment center and introduce new and exciting equipment on a regular basis. Organize marketing promotion activities and performances to provide a different and fresh experience every time you visit. The shopping mall should have complete and reasonable catering and retail services, with food areas and rest areas in or near the indoor entertainment center. This cross-promotion method can increase customers' leisure and entertainment experience and maintain freshness, extend dwell time and repeat experiences, and promote per capita consumption.

Operation and management

Indoor entertainment centers should create a friendly consumption environment, reasonably manage cash and tokens; establish safety and emergency procedures, and pay attention to the maximum practicality of equipment and machines ; High level of maintenance and customer service, taking care of every entertainment project participant, focusing on the interaction between participants, and setting implementation standards.

Backup support

Indoor entertainment center investors must have experienced equipment suppliers and sufficient spare parts and materials to carry out preventive regular maintenance and rapid maintenance services, so as to maintain a relatively stable operation. Low equipment failure frequency and high safety.

Detailed market research

When an indoor entertainment center enters a shopping mall, it must conduct sufficient market research, mainly including demographics, consumption levels, identification of the target market population of all ages, and evaluation of the shopping mall. Customer traffic, assessing market share, determining price points, etc.

Speed ??and acumen

Indoor entertainment center investors should quickly understand the changing needs of the industry and make quick decisions. Respond quickly to industry competition and consumer demands. Before the momentum becomes clear, determine the future development trends and trends of the industry in advance. Always stay ahead of competitors, keep pace with new technologies and new products in the industry, and maintain industry relevance.