Supermarket event planning plan template 2021

Large supermarkets will hold activities every festival, so how to write a good activity plan for the supermarket? The following is the "Supermarket Event Planning Plan 2021" compiled by me for everyone. It is for reference only. You are welcome to read it. Supermarket activity planning plan 2021

1. Promotional activity time

2021 x month x day - 2021 x month x day (***x days)

--Welcoming the new year, half-price refund

III. Activity content

Main activity: xx welcomes the new year with half-price refund

1. One-day half-price refund: that is, one day is randomly selected from the day, and xx% of the shopping receipt amount will be refunded to all customers who shop on that day in the form of consumption vouchers.

2. The refund amount for a single shopping receipt shall not exceed xx yuan.

3. At the beginning of x, one day of x days will be randomly selected by notarization on the spot, or it can be determined by the mall (you can choose the day with the lowest turnover).

4. From x month x (the first day of the lunar month), to x month x day, you can get xx% shopping coupons on the spot with the daily shopping receipts drawn.

5. Shopping vouchers must be consumed before -month-day, and will be invalid if expired.

6. Home appliances, telecommunications and other products are excluded (clearly stated on shopping mall posters).

Feasibility: xx% refund on one day out of seven days, equivalent to xx discount on the entire site; xx% refund, equivalent to xx discount on the entire site. In addition, the consumption vouchers are used for re-consumption, so the actual cost is actually very low.

Auxiliary activities

1. Men’s and women’s clothing sales.

2. Free books when shopping in children’s shopping malls.

3. Factory promotion activities.

4. Event promotion

1. Newspaper advertising.

2. Radio advertising.

3. On-site banners.

4. On-site lanterns.

5. Cost Budget

xx Yuan Supermarket Activity Planning Plan 2021 2

Activity content:

(1) Clothing, bed New products and luggage are available at a discount of 30% off

During the event, new products in clothing, bedding, and luggage can be purchased at a single store at a discount of 30% off on the same day. In principle, the participating brands must be wide, and at least five stores in Jinan must have the same brand. Guaranteed the same strength.

(Except for supermarkets and special brands, during the event, member points cards only give points but no discounts)

(2) Shopping in a certain mall and enjoy unexpected surprises - "National Day shopping costs nothing ”

Time: x month x to xx day 2021

Customers who purchase more than xx yuan in a single store on that day can participate in the lottery with their shopping receipts and have a chance to win all the tickets. Amount and half consumption refund.

Operation details:

Each store will set up a lottery box with xx table tennis balls (xx will be returned in full, xx will be returned in half, and xx commemorative prizes can be selected) Supermarket products), staff need to stamp an "l" stamp on the invoices of customers participating in the event, and the prize will be drawn immediately.

(3) Happy National Day, and a certain shopping mall brings good health

This activity aims to increase purchases through shopping. After experiencing the XX heavy rain incident, people are facing accidents, The helplessness and hesitation during disasters have further highlighted the importance of insurance. It is planned to give away personal accident insurance through shopping, which reflects that a shopping mall is people-oriented and cares about customers. It will play a certain positive role in establishing the image of a shopping mall that cares about customers' health. effect. Since the National Day themed promotion has been launched with a 30% discount on the entire site, in order to control costs, this event adopts the method of additional purchases as an additional activity to the main event to dilute the commercial atmosphere and highlight the marketing idea of ??a shopping mall giving away health, which can attract the attention of customers.

During the event, any customer who purchases a total of xx yuan (including supermarkets) in a single store on that day can add a certain amount of cash to the main service desk of each store to apply for an "insurance card". xx, the insurance card setting is:

Series a: Add xx yuan to get free accidental injury insurance with an insurance amount of xx yuan

Series b1: Add xx yuan to get free insurance with an insurance amount of xx Accidental injury insurance of RMB 0.0

b2 series: Add xx yuan to get free traffic accident insurance with an insurance amount of xx yuan

Series c1: Add xx yuan to get free insurance with an insurance amount of xx yuan Accident Insurance Supermarket Activity Planning Plan 2021 III

Introduction to xx Supermarket:

"xx Supermarket" is a small supermarket located in xx Town, xx City, xx Province, mainly located in the primary level of Lihe Town West of Zhongzhong, north of Qilitang Primary School, with a business area of ??more than xx square meters. It mainly sells student supplies, daily necessities for residents, etc. The store has a clean environment, complete facilities, and good management. It is very popular with customers. Our store rejects all products from irregular manufacturers, rejects all "Three No's" products, and rejects all fake and shoddy products from entering the supermarket.

1. Market Prospects

The development of modern society is accelerating, and people's living standards are also constantly improving. However, the gap between the rich and the poor is also widening. Now with rising prices and huge employment pressure, it is becoming increasingly difficult for people to make money. Most people have to put frugality first in their daily lives. First place.

Because they know that most consumers are increasingly concerned about whether products are worth the money. In today’s society with a high level of consumption, their monthly income is not much. In daily life consumption, Frugality is a must. And the emergence of has adapted to this living consumption situation.

The products on the shelves of xx supermarket are of excellent quality and have a wide variety of products. The most important thing is that the products in xx supermarket are very cheap and practical. You can buy something suitable for you with just a few yuan. It is not cost-effective to go to a big shopping mall and spend several times the money to buy the same product when you need it. The establishment of these xx supermarkets mainly caters to the needs of young people who are fashion-conscious but have little money, housewives who live frugally and the increasing number of elderly people, so they are becoming more and more popular with them.

Opening this kind of xx supermarket does not require much investment, and the scale does not need to be too large. It can be opened with only 20,000 yuan. Our store mainly operates on the business model of small profits but quick turnover, and the profits are accumulated over time. many. All products are purchased directly from authentic manufacturers, with guaranteed quality and the lowest prices. Supermarkets have broad market prospects today and unlimited development potential.

2. Purpose of marketing planning

Through market research and statistics, everyone in our store conducted extensive exchanges and discussions on issues of common concern, so as to build a basis for the future development of business and trade. Many constructive opinions were put forward on the platform, scale operation and standardized management, and a certain degree of political awareness was formed. How to improve and improve this aspect has become a new topic in the logistics service support system and logistics management innovation. We have summarized the following points:

1. Expand business scale

2. Increase product categories

3. Improve customer satisfaction

3. Market environment analysis

(1) Swot analysis

1. Advantages: The competitive advantages of “xx Supermarket” manifest in the following aspects:

1) The geographical environment is advantageous, the transportation is convenient, and it is close to several schools.

2) The flow of customers is fixed, mostly students.

3) The scale is larger than the nearby stores and the variety is complete.

4) Buying goods in large quantities gives you bargaining power and reduces costs.

5) Competitive advantage and a large market share.

2. Disadvantages: The competitive disadvantages of "xx Supermarket" are reflected in the following aspects:

1) The advantages of human resources are not fully utilized and there is a lack of internal employees.

2) Lack of advantages in intangible assets and lack of good brand image.

3) Failure to grasp the shortage or obsolescence of some goods in a timely manner.

4) Lose a large number of mainstream customers during holidays or winter and summer vacations.

5) There is a lack of appropriate publicity and promotion and profit-rebate promotion activities.

3. Opportunities: The potential opportunities in the "xx supermarket" market are reflected in the following aspects:

1) With the introduction of residents in residential areas, the market demand share will increase, and the supermarket can expand rapidly.

2) Supermarkets can use their solid local distribution experience to fight against new competitors.

3) New residents in residential areas have become a customer group for the supermarket’s expansion.

4) Residential areas have become the sales direction for supermarkets to introduce other goods.

5) The supermarket implements publicity and promotion and launches profit-rebate promotions to expand its customer base and increase customer purchases.

6) You can develop products that attract strong customer attention outside the supermarket and provide more service discounts.

4. Threats: The external threats to "xx Supermarket" manifest in the following aspects:

1) The source of customers is single, and the development of product varieties is limited due to customer conditions.

2) Supermarkets have not established a good relationship with consumers and lack product image, which has attracted complaints from consumers.

3) The customer base will change or increase, and the competitors entering the market will have strong competitiveness.

4 The impact of some substitutes has caused supermarket sales to decline.

5) Holidays cause cyclical sales declines.

1. Project background

1. Tight time

2. Tight personnel

3. Insufficient funds

2. Significance of the project

1. Respond to the call for self-employment

2. Improve students’ social practice abilities

3. Assist students and alleviate poverty

4. Support school activities

5. Serve teachers and students of the whole school

3. Market analysis

1. Market demand capacity analysis

xx University is a very special market with specific consumer groups (teachers and students). There are currently about xx students in school, and as the school grows, the number also increases year by year. This is a consumer market that cannot be ignored but has not yet been fully and reasonably developed. The market capacity is huge and the potential is unlimited.

2. Consumer analysis

(1) Analysis of consumer groups (school teachers and students: about xx people)

College students are a high-consumption group. With fixed financial support from family, consumption habits are easily influenced by others. At the same time, shopping is also a major hobby of contemporary college students.

(2) Purchasing power analysis (estimated per capita monthly living expense is xx yuan)

The survey found that xx% of school students’ monthly living expenses are above xx yuan. Except for food expenses, communication expenses, image design expenses, transportation expenses, and other fixed expenses, their average monthly consumption per person in the school grocery store, bakery, and fruit shop is xx yuan. Since there are few stores on campus and the market is not saturated, the purchasing power of the market is huge.

3. Competition analysis

There are two other supermarkets on campus.

4. Advantage analysis

(1) A larger area close to the dormitory area and teaching area can bring great convenience to consumers.

(2) The price is appropriate and it is easy to be favored by consumers.

(3) The products are relatively comprehensive and can basically meet the needs of students.

5. Disadvantage analysis

(1) Time is tight and funds are insufficient.

(2) No business management experience, no purchasing experience, unable to effectively control initial costs, and do not fully understand students’ consumption levels and consumption habits. Therefore, we will still need the support and help of schools and professional instructors for a long time to come.

4. Procurement Strategy

The centralized procurement model means that the supermarket sets up a special procurement agency and full-time procurement personnel to be responsible for the supermarket’s commodity procurement work, such as unified planning and procurement with suppliers. Contact, negotiation, product introduction, product elimination, product replenishment, etc. At the same time, a purchasing assistant is temporarily selected for each purchase to perform the functions of supervision and assistance.

Supermarket stores are only responsible for the display of goods and the management and sales of internal warehouses. For the purchase of goods, store staff have the right to make suggestions and can propose relevant purchasing matters to the headquarters based on their actual situation.

(1) Select products;

(2) Select suppliers and let suppliers understand the company and operating procedures;

(3) Supplier quotations and product-related certificates;

(4) Negotiate supply transaction conditions (cooperation form, settlement method);

(5) Determine the purchase price of sales goods, promotion matters and admission fees etc.;

(6) Report to the purchasing personnel for review (supplier and commodity admission);

(7) Sign the purchase contract;

( 8) Create supplier files and file them in the computer;

(9) File the product information in the computer department;

(10) File the contract in the computer department;

(11) Place an initial order;

(12) New product launches must be reported to the purchasing department xx days in advance, and changes to transaction conditions and prices must be implemented one week after the purchasing department agrees;

5. Price strategy

While serving the campus teachers and students, this supermarket must also seek certain benefits. During the operation, it mainly sells at low prices. Since the products in the supermarket may be in demand, , inventory, seasonal variation and many other factors, so some price responses need to be made occasionally. Specifically, low prices, promotional prices, and seasonal price changes strategies will be applied.

6. Sales Strategy

The main sales channels of campus supermarkets are: terminal store sales, joint marketing with school units, and various promotional activities.

1. Terminal store sales: Supermarket sales mainly adopt retail methods. Reducing barriers to entry through schools. Students and teachers generally trust on-campus supermarkets as they handle problems promptly and have a guaranteed reputation.

2. Joint marketing between schools and units: schools have a greater demand for office supplies, school students need greater learning supplies, and schools need more props and decorative items for activities. In order to serve the teachers and students of the school and bring convenience to them, the supermarket can cooperate with the school to bring convenience to them and save them a certain amount of expenses.

3. Carry out various promotional activities: In order to stimulate consumer demand and improve the efficiency of supermarkets, supermarkets need to carry out other promotional activities in addition to discounts and special offers. Such as lottery, points, gifts, sponsorship, etc.