What is the corporate culture of Mi Xue Bing Cheng?

Mission: Make the brand stronger, make the partners richer, and let everyone in the world enjoy high-quality and cheap food. Business philosophy: those who are near are happy, and those who are far away come; Struggler-oriented, customer-centered.

Honey Snow Ice City is committed to making everyone in the world enjoy high-quality and affordable food, and always adheres to the principle that "those who are near are happy, and those who are far away come; Struggler-oriented, customer-centered "concept, create products with high-quality raw materials, and serve customers with high-quality teams. "

In order to make every ice cream and cup of tea well, the brand of Mixue Ice City is coordinated by three industrial chains (R&D, production, warehousing, logistics and operation management), which makes Mixue Ice City grow steadily in the domestic beverage industry and is committed to promoting the better and faster development of the global ice cream and tea industry.

Brand public welfare:

In July of 20021year, Henan Province was suddenly hit by extremely heavy rainfall, and Zhengzhou and other places suffered serious floods. The headquarters of Mi Xue Ice City is located in the disaster center and actively carries out self-help and disaster relief operations.

Through Mi Xue Bing Cheng Co., Ltd., it donated 20 million yuan in cash to Zhengzhou Charity Federation, and its wholly-owned subsidiary Daka International Food Co., Ltd. donated 2 million yuan in cash to wen county, Henan Province, and then donated 1 10,000 yuan to charity federations in Zhoukou, Xinxiang, Hebi and Anyang, totaling 26 million yuan. And set up a disaster relief command center at the first time to mobilize materials from warehouses all over the country to help the disaster-stricken areas.