What aspects should be considered in billboard design?

To be innovative and different, you have to be innovative to create a good logo. The purpose of signs is to distinguish. If two signs are the same, they lose their functional significance. However, an image symbol can have many symbolic meanings. For example, a rose can symbolize love as well as temptation. Although our choices are limited when making signs, you may use leaves to design the signs of pharmaceutical companies, or you may use leaves to design environmental protection companies, tea companies, agricultural companies, health centers, botanical gardens, etc. The same pattern symbols can be applied to different signs. But you can't all use the same form of leaves to design! This requires designers to extract different forms, express the same symbol in different ways and distinguish them. You can try the following methods: summarize the same thing from different dimensions; By means of outline or silhouette; Zoom in and out; Cutting and breaking; Deformation? Produce an exaggerated image; Grafting together; The texture produces visual differences; From the same kind of things, to find the characteristics of different or the same things, to seek a sense of form.

to coordinate and coordinate, there are three fonts on it, which represent three different personalities-authoritative, friendly and full of entertainment. If you are a fashion lover, you enter a fashion information network, which uses very serious serif fonts and has a rigid layout. Will you continue browsing? The answer should be no. Design should be in tune with the content. Similarly, Logo design is the same, and users' trust should be cultivated with reasonable design. Unique, Nike's Logo design is very good, slogan and Logo can be used independently, and the combination effect is also excellent. Many Logo designs need to be combined with slogans. Nike's "hook" and "Just Do It" are often used together. But when they are used independently, the effect is also good. In other words, sometimes when designing a Logo image, it is best to design the image to be "unique", even if there is no slogan, it can well interpret the brand. The slogan is the same. Logo reset, reasonable expectations, logo redesign at first, don't expect too much. We made a small survey, that is, after the Logo was redesigned, most users would feel that it was not as good as before. It doesn't matter. Generally speaking, it's not your design problem. It's because of the sudden change that users are at a loss. Slowly, they will use the new Logo. Ask customers for advice professionally. When your Logo design is completed, don't ask customers some vague questions, such as "What do you think?" "Do you like it?" This kind of question, you should ask, "Does it look concise?" "Can you convey the core value of the brand?". If they don't answer embarrassedly, it means that they don't like it. They must ask their professional and popular opinions from the perspective of design. The size is flexible and changeable. Customers' needs are varied, some require zooming, some require elements in the Logo to be decomposed and used, and some require working in black and white tones. Therefore, your Logo design needs to be flexible, whether it is newspapers, mobile phones or computers, it can play a role. When designing, you can print out multiple versions and different sizes of Logo, and stick them on the wall one by one and compare them. See if there are any deformed, unclear or ineffective ones, and improve them one by one.