Pharmacy pop template pictures-what are the great uses of pop posters?

What is POP advertising?

POP advertising refers to various forms of advertising set up at various business sites.

All advertising objects set up around and inside commercial spaces, purchasing places, retail stores, and where goods are displayed are pop advertisements, which use pop advertising colors, patterns, shapes, movements, and advertisements. Language can sell the atmosphere, attract consumers' attention, and promote their purchasing impulse.

Pop advertising originated from storefront advertisements in supermarkets and self-service stores in the United States. In 1939, after the American Pop Advertising Association was formally established, pop advertising gained formal status.

Extended information:

Communication station

1. Storefront P0P

It can be called the facial expression of the store, including signboards, windows, Markers, etc. It often uses physical goods or symbols to convey the retail store's personality and sense of season.

2. Ground POP

Use the effective visual effect space in the store to set up product display tables, display racks, three-dimensional image boards, product information tables, etc. Roughly at the customer's eye level, it is the focus of attracting customers' attention.

3. Wall POP

Use applicable facades such as walls, glass doors, windows, and counters to paste product posters, flyers, etc. The main functions are beautification of walls and product notification, with emphasis on decorative effects and rendering of atmosphere.

4. Hanging POP

The display hanging from the ceiling is of moderate height. Such as: product logo flags, service commitments, mascots, hanging flags, etc. The breeze blows, causing various movements, which can directly attract attention from all angles.

5. Shelf POP

Use the effective gaps on the product shelves to set up small POPs, such as price cards, product brochures, exquisite flyers, small mascots, etc. Reading at close range, customers receive product information.

Reference source:

-What are the great uses of POP advertising pop posters

In international trade, POP means: Product ProofProofofProduct, that is, goods Proof that POP (PointOfPurchase) originally refers to a store-front promotion tool in commercial sales. It is of any type, but mainly displays items displayed in the store, such as hangtags, posters, small stickers, large signboards, physical models, and flags. Wait, they are all within the scope of POP. The Chinese name of POP is also called "store display".

Hand-painted POP posters are completed by hand using special POP tools. They have low consumables and low costs, save money and expenses, are quick to produce, save time and have strong mobility and flexibility. Although manufacturers have used various major communication media to extensively promote their companies or products, sometimes when consumers enter the store, they have forgotten the advertising content of other communication media. At this moment, if you use hand-painted POP advertisements in On-site display can arouse consumers' subconscious awareness, re-memory the product, and promote purchasing actions. Therefore, hand-painted POP advertisements have the reputation of "the silent salesperson" and "the most loyal salesman". In supermarkets and stores, when consumers are faced with many products and have no idea where to start, a picture of them is placed around the products. Exquisite hand-painted POP advertisements faithfully and continuously provide consumers with product information to stimulate consumers' desire to purchase. The sharp contrast of colors, the flexibility of shapes, the humorous and exaggerated patterns, and the accurate and vivid language can create a strong sales atmosphere, attract consumers' attention, and thus lead consumption and promote purchasing impulses.

With the increasingly fierce business competition, companies not only pay attention to increasing the visibility of their products, but also pay more attention to the promotion of corporate image. Hand-painted POP advertisements, like other advertisements, can play a role in establishing and establishing a brand in the sales environment. Enhance corporate image, thereby shortening the distance with consumers and maintaining good relationships with consumers.

In short, the comprehensive function of POP posters is reflected in the following summary points:

◆Convey product information and attract passers-by to enter the supermarket

◆ Inform customers about what is sold in the supermarket

◆Inform customers about the location, price, configuration and other details of the products

◆Inform customers about the characteristics of the products

◆Inform customers The latest product supply information

◆Stimulate customers' desire to buy

◆Activate supermarket stores

◆Promote product sales

◆Create a good shopping atmosphere in the store

◆Save advertising costs and production time

◆Have affinity and intimacy, and can replace the salesperson

◆Improve corporate image

◆A media that can adapt quickly to changes in the environment {activity content}. It has the characteristics of speed

fast and fast change, and has become one of the most effective means of publicity in business competition. 1. What is POP

POP originally refers to a store promotion tool in commercial sales. The types are informal, but they are mainly displays displayed at the front of the store, such as hangtags, posters, small stickers, paper shelves, display racks, paper stacks, large signs, physical models, flags, etc., all of which are displayed in POP. Within the scope, its main commercial purpose is to stimulate and guide consumption and activate the store atmosphere.

Commonly used POPs are used for short-term promotions. They are in the form of outdoor signs, display boards, window posters, in-store signboards, price lists, hanging flags, and even three-dimensional cartoon models with exaggerated humor and strong colors. It can effectively attract customers' perspectives and arouse their desire to buy. It has been widely used as a low-cost and efficient advertising method.

Extended information:

Principles of POP advertising:

1. Simplicity: The image and color must be simple and clear.

2. Unification: The shape and color of the poster must be harmonious and have a unified coordination effect.

3. Balance: The entire picture needs to have a sense of boldness and balance.

4. Sales focus: The components of the poster must be simplified and the key points should be selected as much as possible.

5. Surprise: Posters must be surprising and innovative in both form and content, and have a powerful surprise effect.

Reference materials:

--POP