The logo and slogan of the enterprise belong to

Material culture in enterprise culture.

The logo and slogan of an enterprise belong to the material culture in the enterprise culture. Material culture refers to the culture composed of enterprise buildings, facilities, shapes, colors, slogans, logos and product packaging. Enterprise logo is a symbolic symbol or pattern of an enterprise, which is used to identify and represent the identity and image of the enterprise. Slogan is the propaganda slogan or slogan phrase of an enterprise, which is used to convey the core values and brand concept of the enterprise. These logos and slogans play an important role in corporate culture, can convey corporate image, values and brand identity, and are of great significance for establishing corporate brand image and shaping corporate culture. Therefore, it can be clearly said that the corporate logo and slogan belong to the material culture of corporate culture.