False packaging slogan

Shufujia soap is deeply rooted in people's hearts, but most people buy Shufujia soap not because of its good use, nor because of its attractive fragrance. However, it is stated in advertisements and product packaging that Shufujia soap can resist 99% bacteria from outside. Such a number will make people feel at ease, so people who use it every day or have children at home will mostly choose Shufujia brand soap.

Procter & Gamble was recently fined because Shufujia soap can resist 99% bacteria, which is controversial. From the experimental results, there is no theoretical support for advertising words that can resist 99% bacteria. Therefore, Procter & Gamble, a subsidiary of Shufujia Soap, was fined 200,000 yuan. It can be said that advertising words and slogans that can resist 99% bacteria will mislead consumers, and this misleading is only beneficial to the company, so the relevant departments have issued such a ticket.

Misleading consumers will compare similar products in the shopping process. For example, in the process of buying soap, we will compare Shufujia soap with other soaps. If the advertisement of Shufujia soap states that it can resist 99% bacteria, while other brands of soap do not, or indicate that it can resist 98% bacteria, then our final choice is definitely Shufujia soap. So just one sentence will be very misleading to consumers, but in the actual use process, soap can not resist 99% bacteria, which not only leads to misleading consumers, but also leads to deception.

Influence on other brands In fact, Shufujia soap is the same as other brands in use and function. But it is precisely because it can resist 99% bacteria that more people choose Shufujia soap instead of other brands, which is very unfair to other brands and has an impact on sales volume and sales volume. Some people think that a fine of 200,000 yuan for Shu is too light, because the misleading and deception caused by Shu to consumers, including the impact on other brands, is far from being solved by 200,000 yuan.

Shufujia soap can resist 99% bacteria, which is similar to the best industry in various advertising slogans. This is why consumers choose it, but the use effect has nothing to do with what the advertising language says.