What are the contents of real estate customer portraits?

1. Label image. The core of customer profiling is to "label" users. Each label is usually a certain type of characteristic identifier, and the same type of people can be described with highly refined characteristics. Unlike other industries, the basis of property service management is houses, so micro-community customer portraits are based on houses. After property managers implement labeling and packaging of houses, they can achieve in-depth insights and research on service objects.

2. Data statistics. In order to facilitate the property manager to quickly grasp the overall picture of the house, the customer portrait function displays all the basic data related to the house in a centralized manner.

3. Customer records. Property services are a continuous process, and historical records are of great help to the daily work of the property. The customer record function can help various property departments quickly summarize service records or notes for the house.

4. Customer trajectory. Customer trajectories are used to display the activity trajectories of all residents in the house in the micro-cell system, making it easier for property managers to understand the dynamics of house residents.