After the domestic Tesla Model 3 subsidy, the price fell below 300,000, but Weilai was in no hurry. Where is the confidence?

20 19 17, Tesla broke ground on the super factory in Shanghai Lingang. Rear-end collision 20 19, 12.30, domestic model? Officially delivered in Shanghai factory. Elon musk once again accomplished the impossible when others thought he was bragging.

Time stepped into 2020, and after New Year's Day, Tesla released another big move. Domestic Tesla models? From the original 355,800 yuan to 323,800 yuan, plus the new energy subsidy of 24,750 yuan, that is to say, it only takes 299,050 yuan to pull a Tess home.

Not only has the price of the whole vehicle been adjusted, but some of its optional costs have also changed. First of all, the standard car paint changed from white to black, and the cost of other car paints was adjusted to 8000 yuan. Secondly, the original 14200 yuan high 19 inch wheel hub was lowered to 6000 yuan. In addition, the basic AP (automatic driving) function is still standard. Can be said to include the basic version without optional, domestic models? The price of 3 has become more close to the people. After breaking through the threshold of 300,000, its influence is no longer limited to the new energy automobile industry.

Who is afraid of breaking through the threshold of 300,000?

300,000 yuan is often the watershed between ordinary joint venture brands and luxury brands. More than 300,000 ordinary joint venture models are rare, and most of them are high-end models that enhance the brand premium. For luxury brands, 300 thousand is often the price range of the main products. Therefore, when positioning high-end Tesla to reach 300,000, the traditional luxury fuel vehicle at this price is the first to bear the brunt.

Aside from other things, domestic models? It only takes 5.6 seconds of 0- 100km/h acceleration time, and none of the luxury fuel vehicles at this price can take a taxi. On the other hand, Tesla is proud of the AP function. The basic AP can achieve L2-level assisted driving, and this level of luxury fuel vehicles is often equipped with functions similar to those of high-profile models. Although from the interior texture, domestic models? There may still be a gap with luxury fuel vehicles, but the blessing of frameless doors and all-glass roofs makes this gap infinitely narrow. Even for some consumers, domestic models? Minimalist interior is a symbol of technology and avantgarde.

20 18, model? With sales of more than 654.38+0.4 million vehicles, it has become the first luxury car market segment in North America. Although domestic models are imported? 3 The higher price, 20 19, did not have a big impact on the domestic traditional luxury car market. But what about domestic models within 300,000? With the launch of 3, people can't help but expect what will happen in the luxury car market in 2020.

At the same time, we can't ignore domestic models? As a new energy vehicle, it brings hidden value. Taking Shanghai as an example, the lowest transaction price of license plate 20191is 90 100 yuan. In other words, for a Shanghai family with a car purchase budget of 300,000, their actual car purchase budget is only in the early 200,000 s! What car can I buy at this price? Accord, Camry, Passat! It's also a medium-sized car. Why not choose a more luxurious Tesla? It also saves the trouble of playing cards. Therefore, Tesla's entry into 300,000 will not only affect the luxury car market, but also mainstream joint venture models.

Wei showed a panic expression when he came over.

People habitually compare Tesla with Wei. A foreign luxury electric car is cheaper than the entry-level Weilai ES6. Did Wei Lai panic? Of course, it's impossible not to panic, otherwise Nio a few days ago? That day, Li Bin didn't say, "The price of EC6 can't be announced yet. After all, Tesla is coming, so let's leave some market flexibility. " However, Wei Lai does have the confidence to panic.

Some time ago, the delivery volume of Weilai Automobile exceeded 30,000. Many people may think this is nothing, but you should know that this company has just been established for five years. Since the release of the first production car ES8, it has only taken Weilai more than two years to achieve this result. What about Tesla? If the company was established, it took 65,438+00 years for Tesla to realize the first 30,000 vehicles. If the first product was released, Tesla spent 6 years! Although the market environment at that time was very different from now, we can't ignore Weilai's China speed.

In terms of products, Weilai is not worse than Tesla. Use the ES6 and a model with similar price? 3. The length, width and height of ES6 are as high as 4850/ 1965/ 1758mm, and the wheelbase is 2900mm, which completely exceeds that of Model? 3。 Compared with domestic models? 3 rear-wheel drive, Weilai ES6 adopts four-wheel drive, and the driver assistance system is also standard in all departments, and the overall configuration is relatively kind. And don't forget that if the electricity rental scheme is adopted, the car price of Weilai ES6 can be directly reduced by 65,438+00-65,438+05,000.

On the other hand, Wei adopted a completely different technical route from Tesla from the beginning. This is a new force to build a car with a very high service status. Car owners not only enjoy life-long free power exchange and life-long free warranty, but also other services have achieved industry benchmarks. Therefore, Weilai's users are very sticky, and the owners who persist will voluntarily come to the auto show and even pay for Weilai's advertising, which is unimaginable for other brands. At this time, we will look at Tesla in turn, and buy a car without even sending a charging pile? I can't stand it! I can't stand it!

Written at the end: When Tesla raises the price butcher knife, it can be predicted that the automobile market will change greatly in 2020. But just like Weilai, who is in no hurry, only by having its own unique competitiveness can we find our own position and open up our own blue ocean in the fierce market competition in the future.

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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.