How to write a furniture promotion plan

How to write a furniture promotion plan

1. Launch new products and attract customers

At the beginning of the launch of new products, dealers, in order to attract the attention of customers, There are often some promotional activities. Such as: on-site lottery, road show, free experience, etc. At the event site, there were fiery singing and dancing to add to the fun, interspersed with product knowledge and prize-winning Q&A activities, and there were banners, slogans, and floating momentum in the sky. Generally speaking, for this kind of promotional activities, the author believes that the entertainment of the activities should be maximized. Attracting eyeballs and increasing attention are the first considerations. The second is to make appropriate price concessions during the event period to induce some customers to try new products. Buying action.

2. Suppress rivals and protect the market

Fierce competition in the furniture market will, to some extent, evolve into competition in promotional means. Whoever’s promotional activities are strong and effective will win. Whoever has a higher market share has the power to defeat its opponents. Therefore, when competitors engage in promotional activities, we must not take it lightly and must carry out targeted promotional activities. Otherwise, once passive, you will be beaten everywhere.

3. Compete for customers and expand the market

When the product is in a strong competitive position in the market, there must not be a lax and paralyzed mentality of putting weapons and weapons in storage and letting horses go to the south. Promotions will continue. The purpose of promotion at this time becomes to compete for customers and expand the market. Both in terms of promotional efforts and promotional methods, innovation and creativity are required. Strive to eliminate competitors in the shortest possible time. Don't give your opponent any breathing space. The fact is that some of the strong brands in our market are often pulled down by their opponents at this stage due to pride, complacency and contempt for their enemies.

4. Reward customers and increase sales

If the product is a small product, or is in a period of product decline and there is no large investment in promotional expenses, should we still engage in promotion? So how to do it. If we don’t want the product to die unnaturally, I think promotions should continue. The purpose at this time is to find ways to promote sales. Whether it's a gift with purchase, a cash rebate, a gift rebate, or a prize exchange, it's up to you to show your magical powers.

Before launching promotional activities, it is necessary to clarify the purpose of this promotional activity. We should design different promotional methods according to different purposes, as well as arrange the strategic focus, promotional scope, intensity, etc. of the activities. Only with a clear purpose can the effectiveness of promotional activities be guaranteed. This is a prerequisite. Some of our businesses tend to promote for the sake of promotion. ?Promotion is discount? This sentence is very representative. The author believes that promotion is not only to provide customers with benefits in terms of price, but more importantly, to maintain and extend the life cycle of the product. This allows the company to gain greater profit margins.

★Linked promotion links

Promotional activities are often interrupted by emergencies and even unpredictable links. Especially for some on-site promotion activities, you need to pay more attention to details. This requires us to carefully design and consider the details of each activity before the event begins. Once a special situation occurs on site, you should be well aware of it and deal with it promptly to avoid the spread of unfavorable factors.

Of course, all these successful activities are inseparable from Youji’s planning team. Huangfu Software Home has its own professional planners. Each event, from the purpose of the event and the goals it wants to achieve, Realizing the customer's vision and achieving sales through communication are inseparable from an excellent team:

1. Excellent members

An excellent team consists of a group of excellent members Made up of great people. We do not judge heroes based on academic qualifications, but we know the importance of learning. Every member of Huangfu Planning has received professional training. They have strong ability to accept new things and have the ability to learn and create.

2. Strong cohesion

A sense of unity has been gradually formed among the members over time. Huangfu Software Home has been committed to creating strong cohesion from the early days of its establishment. Everyone has ** *The same goal, the hearts are together, and the efforts are directed towards the same place.

3. Strong sense of responsibility

Bearing responsibilities and risks together is a challenge that every team must face. Everyone is sitting in the same boat.

4. Strong execution ability

This is a trait that can be seen in everyone in the Imperial Palace. We can thoroughly implement the tasks assigned by our superiors and ensure that every day Any plan can be completed.

5. Team-local cooperation

Teamwork is the greatest expression of its value. Huangfu pays special attention to this. Each of our Huangfu people has been built through many layers of team building. Therefore, we understand the importance of teamwork.

6. The same goal

The people of Huangfu have the same goal, which is to do their best to promote the development of the company. On every project, the collective members of the project aim to maximize sales.

The above is the relevant introduction about "How to plan furniture promotion activities?" All great actions and thoughts are just a humble beginning. I believe that no words can replace actions, and actions are the loudest language.

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