How to prevent cigarette outflow

For tobacco commercial enterprises, the key to "cigarette quality" lies in brand quality, and the premise of brand quality is standardized management, which is the "lifeline" for the sustained and healthy development of tobacco industry. However, there are always some people who secretly buy cigarettes and resell them to other places to earn high profits, which leads to the phenomenon of cigarette outflow. Faced with this situation, as a tobacco commercial enterprise, how to effectively prevent the outflow of cigarettes? The author briefly discusses some viewpoints and opinions.

Causes and harm of cigarette outflow

The main reason for the outflow of cigarettes is the contradiction between the unreasonable supply of some brands of cigarettes and the demand of some brands of cigarettes in some areas. When faced with high profits, criminals can't resist the temptation. When there is a contradiction between supply and demand in the cigarette market, some large cigarette retailers that control the local cigarette market will try their best to collect supply to make up for the shortage, which will lead to the outflow of cigarettes. If we fail to attach great importance to the phenomenon of cigarette outflow, it will certainly bring many problems to our work: first, it will have a strong impact on the order of cigarette market, which will greatly cause confusion in the cigarette market between regions, seriously disrupt the normal order of cigarette circulation, and lead to irregular management; Secondly, it will lead some cigarette retailers and even some tobacco insiders to become dealers or suppliers of illegal cigarette sellers, which obviously runs counter to the original intention of marketing network construction and even shakes the foundation of network construction; Furthermore, cigarette marketing decision makers tend to misjudge the brand growth in the cigarette market, thus affecting the formulation of brand cultivation plans and marketing strategies, and then affecting the smooth realization of the goal of "cigarette upgrading", which is obviously contrary to the requirements of "two maintenance". Therefore, it is imperative to standardize management and effectively prevent the outflow of cigarettes.

Effective measures to prevent cigarette outflow

Strengthen publicity, education and study, and earnestly improve the awareness of norms. Strengthening normative consciousness is the premise and basic work to avoid irregular business behavior. We should always insist on enhancing the awareness of norms as a major event, which requires that in the daily work of visiting and inspecting the market, account managers and inspectors should tirelessly publicize laws, regulations and industry rules, taking the publicity content as our "mantra", making the publicity work a necessary work for each inspection and market visit, and constantly improving the awareness of norms of cigarette retailers through publicity and education. At the same time, in the face of employees in the industry, it is necessary to seriously publicize relevant rules and regulations, so that all cadres and workers can fully realize the importance, urgency and long-term nature of standardized operations and the seriousness and harmfulness of illegal operations, firmly grasp the lifeline of standardized operations, never touch the "high-voltage line" that is not standardized, strictly regulate their own behavior, ensure "zero participation" in internal violations of laws and regulations, and let the sense of standardization really enter the mind.

Focus on standardizing operations and effectively strengthen the internal supervision of monopoly enterprises. Internal irregular management problems are often reflected in market behavior, so it is very necessary to adhere to the system of "double investigation of one case", infer internal standardization problems from cases seized in the market, and evaluate the quality of internal management work by the degree of standardization of production and operation. Therefore, it is necessary to strengthen the supervision of internal management, so as to keep an eye inward and combine management. Before the law, no matter inside or outside, it is the responsibility to strictly investigate and verify the flow of cigarettes, resolutely put an end to the serious irregular behavior of internal personnel using cigarette market resources for personal gain, and severely investigate and punish individual personnel's collusion, collusion, forced buying and selling, virtual ordering and other illegal acts for profit. At the same time, we must also strengthen online supervision, not only pay attention to sales changes, but also pay attention to single brand supervision. Looking for "clues" from the monthly and quarterly sales changes of retailers, focusing on foreign brands, paying close attention to the orders for ordering such cigarettes in time, and conducting on-the-spot verification of abnormal information in time, in accordance with the working idea of "shifting the center of gravity, moving the barriers forward and moving the standards up", realizing the transformation from "single supervision" to "paying equal attention to management and promoting control through management", further improving the system, implementing the supervision responsibility, and realizing market supervision and internal supervision.

Strengthen departmental coordination and communication, and build a standardized operation mechanism. Strengthening the construction of internal supervision institutions and teams and innovating supervision methods and mechanisms are important measures to ensure the effectiveness of internal management supervision. Therefore, it is necessary to focus on improving the supervision efficiency, further intensify the work, and ensure the continuous improvement of the supervision mechanism and more obvious results. We should always put the rectification of cigarette business behavior on the important agenda and work plan, and effectively solve the problems of "dare not manage, unwilling to manage, and not in place" in daily supervision and supervision at the same level. It is necessary to seriously control all aspects of cigarette business, so that there are rules to follow, effectively manage people, affairs and rights with the system, and strive to build a strong regulatory defense line for managing people, rights and things. In view of all kinds of abnormal situations and case clues in cigarette business, we should take various forms to report them in time to achieve information sharing, multi-party verification and timely breakthrough. Therefore, it is necessary to strengthen the active communication and coordination of monopoly, marketing, internal management and other departments to realize internal information sharing and never give illegal personnel an opportunity. At the same time, it is necessary to closely monitor suspicious retailers and illegal cigarette sellers, establish an all-round, multi-angle, three-dimensional, horizontal and vertical control system, and set up a tight encirclement for irregular cigarette business to ensure that 65,438+000% cigarettes are sold online and prevent cigarette outflows.

Clearly standardize business responsibilities and strictly implement accountability. It is necessary to effectively strengthen the organization and leadership of standardizing cigarette business, strictly implement various responsibilities, take standardized business as the "number one" project, conscientiously implement the "number one" supervision responsibility, personally ask and personally grasp the standardized business problems, and earnestly be responsible for guarding the land. First of all, it should be clear that monopoly departments should strengthen the monitoring and rectification of illegal cigarette purchases, conduct key inspections in areas with active and sensitive markets, and severely crack down on illegal cigarette dealers. Secondly, it should be clear that the marketing department should make a reasonable supply, focus on abnormal sales households, limit the control of cigarette brands with outflow tendency, and do a good job in propaganda and guidance of the delivery policy. At the same time, organize all employees to sign an express commitment letter to standardize the production and operation of "Two Cigarettes", clearly standardize the content of business responsibilities and accountability mechanism, implement regular inspection and assessment, and link the inspection and assessment results with performance pay, so as to strictly follow the law and regulations, and further enhance the consciousness of all employees to standardize their operations. Internal management, discipline inspection and supervision departments should take the lead in conducting unannounced visits, enrich the contents of unannounced visits, expand the scope of unannounced visits, check irregular business clues, give full play to the re-supervision role of discipline inspection and supervision, and realize the transformation from "asking me to standardize" to "I want to standardize".

Strict norms, never ending. Only by constantly strengthening the consciousness and firmness of strict supervision, the "high-voltage line" that regulates cigarette management will not be trampled on at will, in order to effectively prevent cigarette outflow, and to better promote tobacco enterprises to catch up and achieve sustained, healthy and rapid development of enterprises.