After retiring, he didn't go bankrupt, but his wealth doubled. Ronaldo changed from a superstar to a businessman.

When 42-year-old Ronaldinho was once imprisoned, he became the "king of prisoners" in Paraguay prison. When 40-year-old Adriano was built in a slum in Rio, their eldest brother Cristiano Ronaldo became the cover of Forbes in a suit. When football is no longer the whole of their life, when the athletes' savings can't support their luxurious life, only Cristiano Ronaldo will let Qian Shengqian.

The three of them live in similar circumstances. Teenagers grew up in slums and got out of the life of drugs and crime by football. They have become the absolute core of European giants and earned a lot of money. Many South American stars went bankrupt, not just Ronaldinho and Adebayor. Why can Ronaldo re-plan a road?

According to statistics, more than 60% of professional football and basketball players have fallen from over 100 million yuan to bankruptcy in just five years because they don't understand asset management.

20 1 1, "alien" Ronaldo retired with a net worth of $240 million. Seven years later, his net worth has soared to $570 million.

How did he do all this?

C Ronaldo has a nickname called President, because besides playing football, he also has his own CR7 brand, but he is the first generation President.

His road to financial management originated from 1998. In the summer when France lost, he behaved strangely in the final. He was once scolded for being difficult to go out in Brazil, and he was more anxious about his career: if his future state is not there, or his injury makes him retire early, how can he ensure the life of himself and his family?

At the age of 22, I began to take care of my own business and let my family take care of it. The nightclub opened in Rio de Janeiro was once popular. He opened a wealth management company in Milan to help some players manage their assets. ...

There used to be soccer stars such as Neymar, Fa Erkao, Lucas Jr. under the banner of 9ine, and even F 1 driver Barrichello, UFC champion Silva and sports stars such as MMA and Texas Hold 'em.

In an interview with Brazilian newspaper Economic Value, C Ronaldo said that he "doesn't know how to invest", so he is "very conservative" and only invests a very small part of his personal property in the stock market and other related fields.

Instead of making financial investments, he invested his money in safer real estate. 20 14 During the World Cup in Brazil, Cristiano Ronaldo rented the luxury villa in Rio to the then FIFA President Blatter, and the rent reached 500,000 euros in just one month.

This is just a part of his properties around the world. C Ronaldo has his own football school, athlete rehabilitation physiotherapy center and football-related real estate projects.

Starting from 20 15, he and his partner Carlos Wei Ze founded the Ronaldo Football School in Beijing. In 20 17, another Ronaldo football school was established in Sichuan, and he vowed to open 30 football schools in China.

"In addition to commercial factors, mainly considering that there are a large number of football fans and athletes in China, the government and people now attach great importance to football. I hope my teaching methods can contribute to the development of football in China. " Obviously, aliens can't understand China football.

Ronaldo's most famous business activity in China is advertising for Golden Voice.

Since 2003, a simple and honest alien, C Ronaldo, has been broadcast live on TV for several years, playing football and giggling with a golden voice.

That summer, when Real Madrid superstar Hua visited, the cloud of SARS had not completely dispersed. At the beginning of a friendly match, a group of nurses surrounded the stars of Real Madrid with flowers. It was not David Beckham, the heartthrob, nor Raul, the captain of the team, who received the most flowers, but Cristiano Ronaldo.

His popularity in China made Jiang Peizhen, chairman of Golden Voice, see business opportunities. She bribed Ronaldo's agent, and Ronaldo was told by the agent that he was going to have dinner with "an entrepreneur friend" that day. As a result, he was inexplicably put on a jersey in tune with the Brazilian national team, and only a few big words "Golden Voice" were written on his chest.

He was asked to do a few moves, took photos and received an appearance fee of $300,000. At that time, Jiang Peizhen said it would be used for internal publicity. As a result, the advertisement was placed in 2007, and they asked Kaka to speak for them.

Ronnie was so angry that he wanted to sue Kim, but there was no evidence. In a rage, he fired his agent and re-established an economic team that could guarantee his own interests and business value.

"My greatest success is to choose a professional team instead of throwing everything to family or friends who don't understand at all."

With a professional brokerage team, Ronaldo did not ignore it, but participated in team decision-making as much as possible. "I heard that many stars went bankrupt. To be honest, I was really scared at the time and made up my mind to learn as much as possible. " He once said.

He will communicate with his team, at the same time, he will continue to learn business knowledge. When he moved to Real Madrid, Ronaldo learned a lot from the most commercialized club in the world. He often chats with florentino, the president of the club, and even Lafayette wonders: "I have never seen a player so curious about numbers and processes."

During the 20 14 World Cup in Brazil, Nike launched a famous advertisement called "The Last Battle". Ronnie incarnates to summon players to fight against the clone leader. According to his fame in Brazil, Pele, romario and others can actually play such a role, so why Cristiano Ronaldo?

Because he is Nike's lifelong spokesperson, when signing the contract, he spent three hours asking and understanding every sentence in the contract, and then he personally participated in the formulation of promotion and marketing plans every year.

Such a thing made Ronaldo a great success on the football field. After retirement, he met martin sorrell, president of WPP, the world's largest communication group. He often went to study trade secrets and went to London to study English and finance for a while. At the same time, the establishment of 9ine can not be separated from the help of WPP.

There are many enterprises under his name, and at the same time, they expand their business map through equity participation and cooperation, such as wine, supermarket, gym, real estate, racing, player economy, e-sports and so on. ...

In an interview with The New York Times, he admitted that he earned much more money after retiring than when he played football.

As early as 20 17, Ronaldo set up his own e-sports club. He keeps embracing change and the emerging world. He bought part of the shares of CNB, a Brazilian e-sports league team, and established the Oddz online e-sports club with three partners.

He believes that e-sports is the future trend, and people will transfer their enthusiasm in the football field to the e-sports industry. Under the eyes of the whole world, Ronaldo sat in front of the computer for the first time, clumsily operating the mouse and keyboard, feeling the charm of another competition.

In addition to profligacy, South American stars go bankrupt for another important reason: illegitimate children. Because of their romantic nature, they tend to show kindness everywhere. Pele and Diego Maradona are both in pain, and Cristiano Ronaldo is also very romantic. His second wife once said that she had at least 200 women outside, but he didn't have an illegitimate child because he had a vasectomy on 20 10, but he didn't leave any seeds of love.

Now he has five children, but illegitimate children have much less trouble fighting for property.

If getting involved in real estate and establishing an e-sports team is a business, then acquiring a football club is Ronaldo's initial intention on the football field. Of course, there must be commercial elements in it, but owning a world-famous football club is his ultimate dream.

On 20 18, Cristiano Ronaldo bought La Liga team Balado Lide and became the president of the club, which helped the team repay the debt of 25 million euros and transformed the stadium and training ground of the club. However, in the last game of 2020-202 1, the team was relegated, while Cristiano Ronaldo was on vacation in Formanta Island. The fans were quite angry at his behavior, and even played "C Ronaldo is a sinner".

In February 2002 1,1,he bought 90% of the shares of Cruzeiro, the parent team at the beginning of his career, and paid nearly 470 million yuan for it. He scored 56 goals in 58 games here from 1993 to 1994, and was selected for the national team and participated in the World Cup because of his outstanding performance in Cruzeiro.

Club President sergio rodriguez said: "Cruzeiro brought Cristiano Ronaldo to the world, and now Cristiano Ronaldo has opened the door to the world for the club."

It also shows his ruthlessness as a businessman. In order to save money, he fired his mentor Eisenberg and kicked out Fabio, a veteran of the 18 team, without even giving him a chance to reduce his salary. All this happened less than 20 days after he became the owner of the team.

C Ronaldo is no longer a young hero in the alien era. He changed from a superstar to a businessman. Since he was a teenager, he had to support his family. He said that he had the obligation to manage himself, his money and his family a long time ago. He has met too many people who are used to spending money lavishly, and soon went bankrupt after retirement, and even became penniless in his later years. He didn't want to be that kind of person, and finally became himself outside of football.