Advantages and disadvantages of Yang Yang's endorsement of Tsingtao beer white beer advertisement

1, improve brand awareness. Yang Yang is fresh and generous, yet elegant and fashionable, which perfectly fits the brand's simple but not simple connotation.

2. Emphasize product features. White beer is a relatively new type of beer, with the characteristics of refreshing and light taste. Yang Yang's endorsement advertisements can highlight these characteristics, so that consumers can better understand the products and increase their willingness to buy. Disadvantages are:

1, high cost: advertising needs to pay high costs, including media purchase costs and production costs.

2. Consumer disgust: Some consumers may be disgusted with too frequent or exaggerated advertisements, and even have a negative impression on the brand. Tsingtao Brewery is produced by Tsingtao Brewery Co., Ltd., whose predecessor was the state-owned Tsingtao Brewery. It was jointly established by British and German businessmen in 1903, and it was one of the earliest beer producers. Official sponsor of the 2008 Beijing Olympic Games, ranking among the top 500 brands in the world.