What are the Olympic elements?

The emblem is the totem of every Olympic Games. The meaning of the emblem goes beyond all Olympic elements, such as medals, mascots and the shape of the main stadium. It has the power to cross national boundaries and show the world the understanding of the Olympic spirit of the host country and city. With the history of the modern Olympic Games for more than a century, the Olympic emblem has also experienced the development and evolution of 100 years. From the early complex poster emblem to today's simple and abstract art emblem, the emblem of each Olympic Games is deeply branded with the traces of the city and the nation.

1 Athens Olympics returns to the world.

/kloc-At the end of 0/9th century, with the unremitting efforts of Frenchman Coubertin, the Olympic Movement began to revive in Europe. 1896 On April 6th, the first modern Olympic Games was held in Athens, Greece. Due to the limited conditions, there was no systematic publicity and promotion work at that time, and the posters were varied and confusing, but the cover of the Olympic Summary Report was recognized as the official emblem of this Olympic Games.

The quaint emblem has obvious ancient Greek painting style. Athena, the patron saint of Athens, held an olive branch and looked at the restored ancient Greek Olympic arena at the foot of the mountain, as if waiting for the winner to accept the crown of honor. The words 776- 1896 on Athena's head indicate the time when the ancient Olympic Games stopped and the modern Olympic Games rose. Athena, the ancient Olympic arena and the brand of time, these three elements transcend the limitation of time and space, and link the sacred and brilliant ancient Olympic celebration with the modern Olympic movement. Temples, angels and olive branches express people's desire for peace.

The second Paris woman stepped onto the Olympic stage.

1900 The Paris Olympic Games lasted more than five months from the opening of May 20th to the closing of1October 28th, becoming a "marathon" event. Because it was held at the same time as the Paris World Expo, the Olympic Games became a part of the World Expo in essence, and it was a sports performance to attract audiences. Therefore, the word "Olympic Games" does not appear in most publicity materials of the Olympic Games.

Although "submerged" in the World Expo, the first participation of female athletes created the history of the Olympic movement. The emblem of this Olympic Games features a female fencer. She was dressed in a black fencing suit and held a foil, sabre and epee. The time and bonus of three fencing competitions are marked in red at the bottom left of the screen. Compared with the elegance and peace of the emblem of the first Olympic Games, this year's emblem uses a contrasting yellow background and red characters, and the image of fencers also shows a positive sense of competition, all of which reveal the passionate personality of the French nation.

In fact, this Olympic Games did not set up women's fencing, and it was not until the next St. Louis Olympic Games that female athletes boarded the Olympic fencing platform for the first time. In addition, in this Olympic Games, the organizers also designed posters and posters for track and field, rowing, cycling and gymnastics. However, due to the lack of unified planning, even if these posters are put together, it is difficult to confirm that they all belong to the same Olympic Games.

The "Daily Program" of the Third St. Louis Expo

After 1900 Paris Olympic Games was "annexed" by the World Expo, 1904 St. Louis Olympic Games became the victim of the World Expo again. More sadly than the Paris Olympic Games, the emblem of the St. Louis Olympic Games shows no traces of world-class sports events. The large picture of the host city St. Louis has become the theme of this year's emblem. The huge words "Louisiana Procurement Expo" at the bottom of the picture make it impossible to associate this emblem with the Olympic Games. The "Daily Official Program" at the top of the picture is the only explanation related to the Olympic Games.

In terms of design, the red and yellow color matching of this emblem obviously draws on the characteristics of the last Paris emblem, and the trivial and gorgeous package is also a distinctive European style. This shows that American art has not got rid of the influence of Europe in the early 20th century, and the local culture is far from forming a climate. In terms of content, the Olympic Games has obviously become a tool for the host city to expand its influence and stimulate economic growth. The sacred and long-standing Olympic tradition has been impacted and tested as never before.

London, the fourth largest "white city", is the pride of Britain.

1906, Rome, originally scheduled to host the 4th Olympic Games, applied to the International Olympic Committee, but the Italian government was unable to build the stadium due to financial difficulties, and announced that it would give up the right to host the Games. The International Olympic Committee had to cooperate with the British government for the time being to hold the Olympic Games in London. In just two years, the British government has shown amazing work efficiency. Under the condition of poor technical conditions at that time, they quickly built a "modern" sports ground with 68,000 seats and more than 70,000 spectators in a barren jungle area of West End of London, namely "Hundred Cities" sports ground.

This huge stadium, costing more than 40,000 pounds, has a cinder track with a total length of 536.45 meters, which can be used for many indoor competitions. In addition to a football field in the center of the venue, there is also a swimming pool 100 m long and 15 m wide! At the beginning of the 20th century, this magnificent stadium was the pride of all Londoners.

Therefore, the theme of the emblem of this Olympic Games is "Baicheng" sports ground. A high jumper is jumping out of the center of the picture with the "Hundred Cities" sports ground as the background. The use of perspective painting makes the whole picture have a certain sense of space. Nearly a century ago, this was a bold attempt in art.

The 5th Stockholm Retro Emblem was "mended"

19 12 The Stockholm Olympic Games is undoubtedly an important milestone in the history of the Olympic Games, and the officially recognized emblem made its debut at this Olympic Games. During the preparations for the Olympic Games, the Swedish Olympic Committee hired Holzberg, who tried early poster art, to design the Olympic emblem. Holzberg is good at painting landscapes and portraits, and is famous for designing decorations in public places such as churches and schools.

When creating the emblem of this Olympic Games, Hozeberg was undoubtedly inspired by ancient Greek art and the tradition of naked participation in the ancient Olympic Games. In his works, several naked athletes waving the national flags of all participating countries become the main body of the emblem. However, his "retro" approach greatly shocked the International Olympic Committee, and senior officials of the International Olympic Committee thought that Hozberg's design was too bold. So when the official emblem was officially printed, two slender orange ribbons were "artistically" added in front of the naked athletes in the middle of the picture. Even so, many countries still refuse to publicly display this patched emblem.

In addition to boldly using nude images to show the Olympic spirit, Hozeberg also broke the dull feeling of the previous emblem and used several bright contrasting colors with great visual impact to set off the cheerful celebration atmosphere of the Olympic Games. Although his unconventional approach has not been fully recognized by the International Olympic Committee, this genius design has had a great impact on the emblem of many Olympic Games in the future.

Branding of the host city of the 7th Antwerp.

19 12 After the Stockholm Olympic Games, the IOC held a congress in Paris in 19 14, determined the five-ring flag and emblem of the IOC, and made some resolutions of far-reaching significance to the development of the Olympic movement. However, with the outbreak of World War I, the first meeting was scheduled to be held in Antwerp in 19 16.

The 6th Olympic Games was postponed to 1920. The Olympic motto "Higher, Faster and Stronger" was put forward in this Olympic Games. At the opening ceremony, the Olympic five-ring flag was raised for the first time and the oath ceremony was held for the first time.

The emblem of this Olympic Games is exactly the same as the last one. A semi-naked discus thrower with strong traces of ancient Greece occupies the most important position in the picture, and the flags of various countries participating in this Olympic Games are surrounded on his left. The spire of the towering Gothic church in Antwerp and the Guerder River flowing through the city are faintly set off on the right side of the athletes. The iconic coat of arms of Antwerp is obviously hung above the picture, marking the emblem of this Olympic Games as the host city.

The emblem of the 8th Paris Olympic Games was officially born.

1900 Twenty-four years after the Olympic Games, the grand event of human sports came to Paris again. In order to make up for the bad impression that the last Olympic Games was "annexed" by the World Expo, the French government and the people of Paris showed extraordinary enthusiasm in the preparations for this Olympic Games. Olympic venues have complete facilities and orderly organization and services. But what really impressed people was the first appearance of the emblem of the modern Olympic Games.

In the six Olympic Games before this Olympic Games, posters have always been the most important tool for organizers to publicize. However, complicated and inconvenient posters have brought great difficulties to the publicity of the Olympic Games. Therefore, artists living in Paris, the capital of art, created the first "heraldic" emblem in the history of the Olympic Games with the shield emblem of Paris as the main body, which made the emblem easier to remember and spread, and also brought convenience to the publicity of this Olympic Games. This is a bold attempt in the history of the modern Olympic emblem, which initiated a new era of Olympic emblem design.

The 9th Amsterdam Blue Complex hopes for this.

After three unsuccessful applications, Amsterdam, the capital of the Netherlands, finally won the right to host the 1928 Olympic Games. The Dutch released pigeons symbolizing peace at the opening ceremony, and imitated the ancient tradition, lighting the stadium torch with fire from Greece. Since then, the ceremony of flying white doves and burning flames during the Olympic Games has become a symbol of the peaceful and unchanging tradition of the Olympic Games.

Holland is a famous "low country". The land of this country has 1/4 below the sea level, and 1/3 is slightly higher than the sea level by one or two meters. In order to create a more livable environment, people living here have been reclamation for generations. The emblem of this Olympic Games takes the blue of the sea as the background, and the dynamic Dutch flag is like surging waves, holding up the reclamation hero holding an olive branch above the picture. 1928, during the critical period when the Dutch built a 30-kilometer-long dam between Beihai and Suedeze to fill Suedeze, the Dutch who became attached to blue organically combined the national image with the Olympic Games all over the world, and created an excellent emblem with modern flavor with simple colors and bold composition.

The five rings of the 10 Los Angeles Olympic Games were put on the emblem.

193 1 year, the IOC officially accepted the All-China Sports Federation as a full member. 1932, China sent a three-member delegation to participate in the Los Angeles Olympic Games for the first time. Liu Changchun, the only athlete in the delegation, signed up for the100m, 200m and 400m track and field events, but was eliminated in the preliminaries. Although the result was not satisfactory, Liu Changchun's participation announced the existence of China people for the first time on the Olympic stage.

In order to be loyal to Coubertin's belief in the harmonious development of body and spirit, the Organizing Committee of the Los Angeles Olympic Games not only held a grand art festival, but also put forward the requirement of strengthening artistry in the design of the emblem, so the emblem designed by Colanyi is more beautiful than before. In front of the shield-shaped Stars and Stripes, the Olympic motto "Swifter, Higher and Stronger" calls on athletes to strive for progress, and the olive branch representing victory is wrapped around the Olympic rings, which strengthens the competitive significance of this emblem.

In sharp contrast to the strong traces of European elegant art in the emblem of the third St. Louis Olympic Games, this emblem has obvious characteristics of American popular art, striking American flag, seemingly casually sketched olive branch and free and easy words, all of which are announcing the arrival of a strong era of American native culture. In addition, the Olympic five-ring symbol, which symbolizes the unity of the five continents, appeared for the first time in this emblem, which is a major turning point in the history of Olympic emblem design and indicates that the Olympic emblem design is gradually becoming standardized and mature.

1 1 Berlin Nazi crazy Olympic Games was humiliated.

1934, the Nazi party headed by Hitler took full control of the German regime and began to promote fascism and expand its troops to prepare for war. Therefore, 1936 Berlin Olympic Games became a stage for Nazis to publicize the superiority of Aryan race and whitewash their war attempts. In such a historical environment, the emblem of this Olympic Games deviated from the Olympic purpose of peace and competition and showed the strong aggression of the Third Reich.

In the emblem, a Prussian eagle on Nazi party emblem stands proudly on the twisted Olympic rings, symbolizing the absolute hegemony and conquest of the German Empire. On the periphery of the Eagle and the Five Rings, the designer originally decorated the Brandenburg Gate, a symbol of Berlin, but the top management of the Olympic Organizing Committee did not like the open bottom of the arch, forcing the designer to change the design. Finally, the Brandenburg Gate was replaced by the Olympic Clock. On the edge of the clock, it is written in German: "I gather the younger generation of the world", which shows the sinister intention of German fascists to spread Nazi ideas to the whole world through the Olympic Games.

In addition, most of the artistic creations and souvenirs of this Olympic Games are based on the characteristics of the Aryan nation and Nazi symbols. As early as before the opening of this Olympic Games, Hitler printed more than 240,000 posters in 19 languages, which surprised the International Olympic Committee. Rampant racism has defiled the Olympic spirit and left a permanent shame on the history of the Olympic Games.

14 The London War affected the retrogression of the Olympic Games.

The Olympic Games of 1940 and 1944 were suspended due to the influence of World War II. After waiting for 12 years, 1948, athletes from all over the world gathered in London. The destruction of the war not only made the sports performance of this Olympic Games decline in an all-round way, but also made the organizing committee have no time to invest too much energy in the design of the emblem.

Because of this, the design idea of this emblem seems to have regressed for 24 years and returned to Paris in 1924. The famous Big Ben has replaced the emblem of Paris, and the Olympic rings seem to be the only modern symbol of this emblem. On the emblem, the hand of Big Ben points to 4 o'clock, which is also the opening time of this Olympic Games.

15 Helsinki Javelin Country Commemorates Heroes

Finland is a traditional big country in track and field and has the reputation of "javelin country". In memory of Marty Arvinin, the "father of Finnish javelin" and Olympic champion, Finns built a white tower for Arvinin beside Helsinki Stadium, with a height of 72.7 1 m, which was the achievement scale of Arvinin winning the javelin gold medal in 1932 Los Angeles Olympic Games. This white tower is also the theme of the emblem of this Olympic Games. During the Olympic Games, the emblem was just made into a small badge by the organizing committee to show the wearer's VIP status.

This Olympic Games is famous for its friendly atmosphere. After the baptism of war, the participating countries showed unprecedented understanding and peace, and political struggles and regional conflicts almost disappeared. In a harmonious atmosphere, the sports achievements of this Olympic Games broke out in a large area, and the world record of 100 was broken.

■ This edition of the article/

■ 1 Athens Olympic emblem

■ Emblem of the Second Paris Olympic Games

■ Emblem of the 3rd St. Louis Olympic Games

■ Emblem of the 4th London Olympic Games

■ Emblem of the 5th Stockholm Olympic Games

■ Emblem of the 7th Antwerp Olympic Games

■ Emblem of the 8th Paris Olympic Games

■ Emblem of the 9th Amsterdam Olympic Games

■ Emblem of the 10 Olympic Games in Los Angeles

■ 1 1 emblem of the Berlin Olympic Games

■ 14 emblem of London Olympic Games

■ 15 emblem of Helsinki Olympic Games

16 collision between modernity and classicism in Melbourne and Stockholm

1956, the Olympic Games first came to the southern hemisphere and was held in Melbourne, Australia. However, due to the entry quarantine of livestock, the International Olympic Committee set the equestrian competition in Stockholm, Sweden, making this Olympic Games the only Olympic Games in Olympic history. Australia and Sweden belong to different continents and have their own cultural connotations and artistic ideas, so there is a huge contrast in the design of the Olympic emblem.

Australia is an immigrant country, and ideas and cultures from all over the world collide and blend in this land, which has cultivated Australians' strong innovative spirit. The shape of the emblem of the oval runway breaks through the rectangular border of the previous emblem, and the bright green reveals vitality. Against the backdrop of the olive wreath, the Olympic flame was lit in the Australian mainland and burned under the Olympic rings.

In contrast, Swedes in Europe are very traditional. They closely focused on the theme of equestrian events, adopted classical expression techniques and used the relief image of ancient Greece to carry out the "retro" of the Olympic emblem to the end.

17 Roman female wolves raise Roman kings.

The symbol of Rome is a bronze statue of a female wolf nursing two babies. According to the Roman Epic, romulus, the first king of Rome, was one of two babies fed by the mother wolf. From then on, the Romans regarded the wolf as a kind beast, and took the "baby statue of mother wolf" as the emblem of Rome. 1960 The main symbol of the emblem of the Rome Olympic Games is the Roman city emblem.

Under the "Baby Wolf Statue", the five rings represent the arrival of the Olympic Games, and the Roman numeral 1960 indicates the holding time. In 80 BC, the Roman Empire, as a conqueror, forcibly moved the175th ancient Olympic Games from Olympia to Rome. But more than 2000 years later, when the Olympic flame was rekindled in this city, peace and happiness became the theme.

18 milestone in the design of Tokyo emblem

1964 Olympic Games landed in Asia for the first time and came to Tokyo, Japan. At this time, Japan has just recovered from the heavy blow of World War II, and the Japanese government is eager to use the Olympic Games to stimulate economic development and enhance its influence in the world. Therefore, there is an urgent need for a unique emblem that is easy to spread and remember and has the distinctive characteristics of Yamato nationality.

Under the organization and unified planning of the government, a group of young designers with innovative spirit have devoted themselves to the design of this emblem, and the strong visual impact has become the biggest feature of this subversive traditional emblem. This year's emblem bears a distinctive regional brand. The words "Tokyo 1964" below the emblem indicate the time and place of the Olympic Games. The sun pattern of the Japanese flag held by the golden Olympic rings in the middle of the emblem is very eye-catching, which shows that Japan wants to use the opportunity of the Olympic Games to revitalize the country.

In this Olympic Games, all official documents, certificates, posters and souvenirs are printed with a unified emblem, which is unprecedented in Olympic history. The simple emblem design is very easy to recognize and remember. Japan has made the world re-examine this once neglected island country through this powerful propaganda means.

Many years after the Tokyo Olympic Games, this simple and practical design concept has had a great and far-reaching impact on designers all over the world. The Tokyo Olympic Games has become an important milestone in the history of modern Olympic emblem design, and initiated the era of Olympic emblem and related image system design.

19 modern expression of Mexican cultural heritage

As a third world country, Mexico can't invest a lot of money to build Olympic venues like Japan in 1964. However, the successful design of the emblem helped Mexico to create an image of a warm Olympic Games in front of the world with limited pesos. The emblem has become an important visual ambassador for the 1968 Olympic Games, leaving a deep impression on people all over the world.

The chairman of the organizing committee of this Olympic Games is a well-known Mexican architect, who has shown unusual enthusiasm for the design of the emblem. The emblem design team directly led by him is composed of artists from many countries. Except for the Olympic rings, the organizing Committee has no requirements for the design of the emblem. An excellent emblem, which has reached an unprecedented height in both form of expression and ideological connotation, was born in this completely free atmosphere.

The strong dizzy effect and infinite sense of space are the first impressions brought by this emblem. Lyman, a designer from new york, created a flowing picture effect with the help of modernist spectral art and rhythmic parallel lines. The Olympic rings are striking against the background of black and white, and have become a part of the number "68" imperceptibly.

Mexico, located in Central America, is the oldest civilization in America, where highly developed Mayan culture and Aztec culture originated. Designers draw lessons from the line arrangement of ancient Mexican sculptures in the shape of the emblem, which makes the emblem have a strong regional cultural charm in the most modern expression and directly declares the venue of this Olympic Games.

The 20th Munich Infinite Universe revealed new ideas.

After the vote of 1966, the IOC handed over the right to host the 1972 Olympic Games to Munich, Germany. Munich was once a city where Nazi fascism prevailed. Hosting the Olympic Games here fully shows the Munich people's strong desire for peace.

This emblem is a kind of spirochete called "Universe". This movement symbol creates an almost infinite visual illusion and expresses the theme of "Bright, Fresh and Generous" in this Olympic Games. Famous designers use this symbolic language to create an atmosphere of sports, rather than focusing on depicting the traces of the game. This has created a new idea for the design of the Olympic emblem in the future, and the emblems of Montreal and Los Angeles clearly reflect the influence of this design.

The minimalist style of 2 1 Montreal has returned to its original state.

The Montreal Olympics is famous for its huge losses. Although the Olympic Games only lasted 65,438+05 days, during the preparation and holding of the Olympic Games, the deficit exceeded 65,438,000 billion US dollars. This huge debt has pushed the 3 million taxpayers in Montreal back to 2 1 century, which is a very failed operation in the history of the Olympic Games.

At the same time of business failure, the Olympic emblem is as simple as ever. The five rings with the initial "M" in Montreal are all the contents of the emblem. Canadians show their creativity with simple designs that return to nature. This year's emblem is based on the red color of the Canadian flag, which combines the elements of the stadium runway and podium shape. This emblem evokes all the connotations of the Olympic ideal, including the encouragement of athletes' fighting spirit, the reverence for the honor of winners, and the imprint of the host city.

The emblem of the 22nd Moscow Olympic Games "Stalin style"

1974 After the International Olympic Committee decided to hold the 2 1 Olympic Games in Moscow, the former Soviet government invested huge energy and spent more than 9 billion dollars on the construction of sports facilities, hoping to show the superiority of its national system by holding an unprecedented world event.

This concept is also embodied in this emblem. The two intersecting runways outline a "Stalin style" landmark building of the former Soviet Union with a simple arc. Bright red represents the socialist red regime, and the five-pointed star at the top is not only a part of the building, but also a symbol of the powerful national strength of the former Soviet Union. This design obviously has strong political significance. However, due to the armed invasion of Afghanistan by the former Soviet Union in 1979, this Olympic Games was boycotted by many countries, and the dream of the former Soviet government to host the largest Olympic Games in history was shattered.

The 23rd Los Angeles "Run Star" was original.

1984 When Los Angeles hosted the Olympic Games again, the Olympic movement was facing a huge crisis. The increasingly luxurious atmosphere makes the Olympic Games a heavy burden for the host city, as do the former Soviet Union and some eastern European countries.

Retaliatory boycotts have also plunged the Olympic Games into a quagmire of political struggle.

Although the confrontation of the former Soviet Union could not be solved, Americans made pioneering attempts in the management of the Olympic Games, successfully solved the financial problems of the Olympic Games and created the history of commercialization of the Olympic Games. The Olympic "landscape" design that appeared at the same time as the emblem in this Olympic Games also made history.

Because of the boycott, this Olympic Games put forward the slogan "Join us". Around this slogan, designer runyon created an emblem called "Running Star". He gave up the simple style pursued by the emblem of recent Olympic Games, and created a kind of sports beauty with ingenious ideas. The five five-pointed stars in the emblem, which are composed of the red, white and blue colors of the American flag, overlap each other, symbolizing the integration of the five continents. The horizontal lines of 13 with different thicknesses represent the rise of the United States in the British 13 colony. Although the "Running Star" has reached a high level in design, it only inherits and develops the ideas of predecessors, and the emergence of the Olympic Games is the real breakthrough.

During the operation of this Olympic Games, the sponsors for the Olympic Games urgently need a distinctive logo to identify themselves. Therefore, the unified planning and design of Olympic landscape adapted to the emblem came into being. The five stars, stripes, colors and other elements in the emblem are widely used. In every competition venue, in every store, on coke cups and potato chips bags, the image of the Olympics has swept the streets of Los Angeles. Everyone participates in the Olympic atmosphere, and people no longer need language, colors and lines to express everything.

People's Republic of China (PRC) made her Olympic debut again after the Helsinki Olympic Games 1952, and sent a large sports delegation of 225 people to participate in other sports 16 except football, hockey, boxing, equestrian and modern pentathlon. In shooting events, Xu Haifeng won the first gold medal since China participated in the Olympic Games with 1932, which is also the first gold medal in this Olympic Games, and Xu Haifeng himself has become the most dazzling star in LA.

Korean Takenism at the 24th Seoul Summit

Due to the long-term division and opposition between North and South Korea, Koreans highlighted the theme of peace in this Olympic Games, put forward the slogan of "human harmony", and used the festive colors and Tai Chi graphics of the Korean nation to strengthen their desire for national unity. The yellow, red and blue ribbons in the "Three Tai Chi" are like the runway on the playground, representing the harmonious unity of the trinity of heaven, earth and man. The outward rotation of the tricolor belt symbolizes the prosperity and progress of the world, and the inward rotation symbolizes the unity and friendship of athletes from all countries.

Although the implication is profound, at the design level, Koreans have not shown any creativity. The shape of the three-color strip runway vaguely bears the shadow of the emblem of 1980 Moscow Olympic Games, and the dynamic lines at the end of the runway are exactly the same as the last running star in Los Angeles. The classic elements of the Olympic emblem were nationalized immediately after transformation, and the Koreans took great pains.

The olive branch of the 28th Athens returned to the Aegean Sea.

In 2004, one of the wonders of human civilization, the Olympic Games will return to its birthplace. On the sacred Mount Olympus, in the splendid temple of Zeus and in the solemn ancient Olympic arena, the Olympic rhythm once again crosses the boundaries of time and space, focusing the eyes of all mankind on one point, focusing on the Aegean Sea and focusing on the olive corolla.

Aegean Sea, the cradle of ancient Greek civilization, is a dreamy blue full of poetry. Man, the founder of the Olympic movement, hand in hand around the olive branch to become a corolla. The olive branch, which symbolizes peace and glory, has no worldly interests. Three simple elements express the theme of "the origin of the Olympics". Let's go back to the hometown of the 2004 Olympics and taste the true meaning of the Olympics in the sound of the Aegean sea waves wearing the crown of olive branches.