What is the significance and importance of cafe space design?

The lighting effect of cafes is generally represented by the neon lights in shops. Of course, the light in the cafe is not limited to neon lights. The first purpose of the light is to guide customers to enter and taste coffee under suitable light. Therefore, the total brightness of the lights should be lower than the surrounding area to show the characteristics of the cafe and make the cafe form an elegant leisure environment. Only in this way can customers follow the lights and enter the warm cafe. If the light is too dim, it will make the cafe show a dull feeling, which is not conducive to customers to taste coffee. Secondly, light is used to attract customers' attention to coffee. Therefore, the dark bar, coffee may appear ancient and mysterious attraction.

Coffee products are mainly brown, and dark and dark coffee will absorb more light, so if you use softer fluorescent lamps, the atmosphere of the whole cafe will be comfortable. In general interior decoration design, it is best to use bright colors for color tones, which has a better lighting effect. However, it does not mean that all dark backgrounds are not good. Sometimes, for practical needs, the contrast between light colors and backgrounds is emphasized, and another floodlight on coffee utensils can make coffee brands stand out or have a three-dimensional sense.

Lighting is purely for lighting or decoration. Generally speaking, light-colored walls, such as white and beige, can reflect a large amount of light, up to 9%. Dark backgrounds, such as dark blue, dark green and brown, can only reflect 5-1% of light. The design of the coffee shop door is obvious, and the function of the shop door is to induce people's sight, generate interest and stimulate the sense of participation that they want to go in and have a look. How to get in, where to get in, you need to import correctly, tell customers, so that customers can see at a glance.

In the design of coffee shop, the design of customers' entrance and exit is an important link. Whether to place the store door in the center, left or right, depends on the specific flow of people: generally, large cafes can be placed in the center, but it is not appropriate to place the entrance and exit parts of small cafes in the center, because the store is small, which directly affects the actual use area of the store and the free flow of customers. It is more reasonable that the entrance and exit of the small cafe is located on the left or right. From the commercial point of view, the store door should be open, so the design should take into account not to let customers have bad psychology such as "claustrophobia" and "darkness", thus rejecting customers. Therefore, a bright, unobstructed and echoing door leaf is the best design.

The design of the store door should also consider whether the road surface in front of the store door is flat, horizontal or sloping; Whether there are any objects or buildings in front that block and affect the image of the store facade; Color light condition, noise influence and sunlight irradiation direction, etc. When consumers drink coffee, they will not only respond to the physical and substantial attraction of coffee, but also to the whole environment, such as services, advertisements, impressions, packaging, fun and other incidental factors. One of the most important factors is the leisure environment. If we narrow down the scope, it means that the atmosphere in the cafe can have an impact on consumers' decision to drink coffee. Therefore, how to skillfully use space aesthetics to design an ideal coffee drinking environment for the performance of business space by coffee shop operators, which will have an emotional effect on improving the drinking rate of customers, is the significance of shaping the coffee shop atmosphere. When drinking coffee, customers often choose a cafe full of atmosphere suitable for them. Therefore, when planning the atmosphere of the cafe, the following key points must be considered:

1. Who should be the target customer first.

2. According to their coffee drinking experience, what are their expectations for the atmosphere of the cafe?

3. Understand which atmosphere can strengthen customers' trust in the cafe and cause emotional reactions.

4. For the envisaged atmosphere, we should compare it with the atmosphere of competitive stores to analyze their advantages and disadvantages.

At the same time, when the atmosphere is expressed, the coffee brands operated by cafes must be carefully priced and fully felt by customers through the whole business space, so the skills and effects of coffee display are the key points in the application of the overall atmosphere shaping strategy.

The storefront design with good principles of cafe image design not only beautifies the cafe, but more importantly, it leaves a good impression on consumers, so as to attract customers and expand sales. The prerequisite for store design is to master the trend of the times. In the shop appearance, shop head, shop, use color, shape, sound and other skills to express. The more prominent the personality, the easier it is to attract attention. 1, the design of the store must conform to the characteristics of the cafe, from the appearance and style to reflect the business characteristics of the cafe.

2, to meet the "taste" of the main users.

3. The store decoration should fully consider whether it is in harmony with the original architectural style and the surrounding stores. Although "individual" is eye-catching, once it makes consumers feel "vulgar", they will lose their trust.

4. The decoration should be concise, rather than "insufficient" than "excessive". It is not advisable to use too many line segmentation and color rendering to avoid any excessive decoration and not to make users feel "too tired".

5. The colors of the storefront should be unified and harmonious, and it is not appropriate to use any stiff and strong contrast.

6. The font size on the signboard should be appropriate. If it is too thick, it will make the signboard look too crowded and easily destroy the overall layout. The name of the store can be highlighted by the color of the substrate. The name of the store should be concise and easy to understand, easy to remember, and do not use wild grass or foreign letters except for special needs. Cafe signboard design

A bar-shaped shop signboard can be set on the upper part of the storefront to prominently display the store name. In the bustling business district, consumers often browse all kinds of shop signs, large and small, to find commercial service places that realize their consumption goals or are worth visiting. Therefore, the coffee shop signboard with high generalization and strong attraction is very important for customers' visual stimulation and psychological influence.

For a long time, the materials used for the bottom plate of coffee shop signs are wood and cement. Wood can't stand long-term wind and rain, and it is easy to crack and paint to fall off, so it needs frequent maintenance. Cement signboards are convenient to construct, durable and low in cost, but they are obsolete in form and crude in technology, and can only be used as low-grade commodity signboards. In order to reflect the changes of the new trend of the times, today's exterior decoration materials are limited to wood and cement, but thin marble, granite, metal stainless steel plate, thin painted aluminum alloy plate and so on. The stone facade looks thick, steady, noble and solemn; The metal facade looks bright, light and full of the times. Sometimes, with the change of seasons, various types of awnings can be placed on the facade, which will make the facade fresh and lively, communicate the functional links inside and outside the cafe, and expand the business area invisibly. Cafe signboard plays an indispensable role and value in the leading-in function, and it should be the most eye-catching place, so various decorative methods should be adopted to make it stand out. There are many techniques, such as using neon lights, spotlights, colored lights, reflective lights, light boxes, etc. to enhance the effect, or using ribbons, flags, flowers, etc. In short, elegant and fresh style, strange and grotesque techniques are often one of the keys to success.

operators pay more and more attention to the design of signboards in cafes, and some artistic, three-dimensional and advertising signboards composed of slogans, affiliation and numbers are constantly emerging. The following points should be paid attention to in the design of signboards in cafes: 1. The consideration of the font, size, convexity and concavity, color and position of the shop name should contribute to the normal use of the door.

2. The text content must match the taste of the cafe.

3. The text should be as concise as possible, with profound content, easy to remember and recognize, so that customers can see at a glance.

4. Attention should be paid to the popularization of artistic characters and written characters. The deformation of Chinese and foreign artistic characters should not be too flowery, too messy and too artificial, and the written characters should not be too sloppy, otherwise it will be difficult to identify and cause trouble in production. The materials used for the signboards in cafes vary from store to store, and the shops are large in scale, and exquisite storefronts are required, which can use copper and protrude hollow characters, which are shiny and have a rich and luxurious feeling, and the effect is quite good. Porcelain characters never rust, and good reflective strength is especially good as a signboard. Plastic characters have gorgeous luster and are easy to make, but after a long time, the luster fades, the plastic ages, and it will be deformed when exposed to cold, heat and sun, so it cannot be used for a long time. Wooden characters are also convenient to make, so they are easy to crack after long-term exposure to the sun and rain, and need frequent maintenance and painting.

besides giving consumers a good psychological feeling in terms of form, materials, composition, modeling and color, the design of coffee shop signs should also make great efforts in naming, and strive to be concise, fresh, easy to read, easy to remember and full of aesthetic feeling, so as to make it attractive, promote consumers' thinking activities and meet ideal psychological requirements.

Coffee display Although the composition and configuration of the whole coffee shop have been systematically classified and matched, if the display skills are not used during the performance, the products are just "lying" on the bar, which cannot show the vitality of coffee. It also failed to shape the characteristics of coffee, and the result was still useless. However, the so-called "display display" is not the window display or special location display that we usually refer to narrowly. The display display mentioned in coffee shop management should refer to all kinds of displays in the lobby, which must include three major display items: 1. Supplementary display is the widest part of the display range, and the commodity display space in the whole store is. Because the focus of the exhibition is on sales, the performance in the exhibition should focus on the richness and characteristics of coffee brands. 2. Display refers to the display window of the coffee shop and the display in a specific area in the bar. Because the exhibition is to show the combination effect of key coffee and also to induce customers, it is necessary to clearly play a theme in the exhibition to attract customers. 3. Emphasize that display is a display form between supplementary display and display display. In order to promote the sales effect in each district, we must make use of the space on the wall, a wider passage, shelves or bar space to select a representative coffee display from the coffee and drinks in this district.