The origin of the name of Xiaomi company is amazing after reading it.

Choosing a good name is the most direct marketing tool for a company. There is a lot of knowledge involved in it. It is best if it can reflect the characteristics of the company, be catchy and easy to spread.

When they really can’t think of a name, many people will directly use their own names as brand names. For example, many giant companies such as McDonald's, Disney, Panasonic, and Chanel are named after their founders.

If Xiaomi hadn’t been born yet, Xiaomi would still be edible Xiaomi, but after Lei Jun turned Xiaomi into a mobile phone, Xiaomi officially became one of the synonyms of smartphones.

Xiaomi is one of the famous mobile phone manufacturers in my country. Its mobile phones and various electronic products are welcomed by many users for their excellent performance and extremely high cost performance.

But the brand name of such a big brand is very common, just called "Xiaomi", which seems a bit simple and crude. Is this simple and crude naming method good or bad?

Regarding Lei Jun’s help in naming the company Xiaomi, there is an interesting story circulating on the Internet:

On April 6, 2011, Xiaomi Technology started its business in the Silver Valley Building on the North Fourth Ring Road in Beijing. The first 14 people in the team gathered together early in the morning and drank a bowl of millet porridge. It is said that the father of co-founder Li Wanqiang got up at 5 o'clock in the morning to prepare this bowl of millet porridge and deliver it to the company.

Millet is the main staple food for Chinese people. Everyone can’t live without it. When it is mentioned, they feel close to it. In the end, the company decided to name it Xiaomi Company.

Later, someone asked about the story behind Xiaomi. He once explained the origin of the company's name on Tencent Weibo. He said that Xiaomi wants to be a mobile Internet company and must complete impossible tasks.

The origin of Xiaomi's name is the English word "Mobile Internet", abbreviated as M. It is also said to be the first letter of "Mission Impossible", which means completing an impossible task.

Xiaomi's LOGO is a "MI" which is the abbreviation of Mobile Internet, which means Xiaomi is a mobile Internet company.

In addition, Xiaomi’s LOGO is the word “heart” upside down, with one less dot, which means Xiaomi wants our users to worry less.

Lei Jun also said on Weibo: "In Buddhism, a grain of rice is as big as Mount Sumeru." The allusion to this sentence comes from a story in the "Agama Sutra". The power of a small grain of rice is equivalent to that of Mount Sumeru, which can instantly calm the swollen and plummeting rivers. It also contains the meaning of "following the trend" and "acting in accordance with nature".

When Lei Jun named his company "Xiaomi", did he also hope that his Xiaomi company could have the magical power of the grain of rice in Foyang's hand, and be able to jump into today's turbulent Internet lake and be able to do so in an instant? Let the tide calm?

It can be seen that the origin of the name Xiaomi mobile phone is quite profound.

At the same time, Xiaomi has truly achieved this impossible task, which is to become the top mobile phone manufacturer in the global market.

In fact, not only Xiaomi, but also the origins of the names of some other mobile phone brands are also very meaningful. Let’s take a look!

Huawei - "China has a promising future"

The Internet market is basically monopolized by foreigners. When Mr. Ren, who was a soldier, was naming the name, Yiqiao saw on the wall "Hearts about China and has something to do" As the slogan of ", is the name "Huawei" exposed?

Meizu-"Charming Family"

It is rumored that in the game StarCraft that swept the country in 2000, someone The Clan, the Lu Clan, the Elf Clan, and also the "Mei Clan" (YuYa thinks it's a bit fake). Mei also means to be lovable, and Meizu can also be regarded as a charming family.

VIvO - the cheers of "Veimel"

Vivo comes from ancient Latin. Everyone gathers together to throw flowers and make a "cheers of Weimel" to express their respect for Caesar and The reverence for the achievements of heroes such as Octavian is where vivo comes from!

Smartisan - "Artisan in the Smartphone Era"

Smartisan's English name "Artisan" is derived from The word "Smart" and "Artisan" are combined, which means "craftsman in the smart phone era". Of course, the "hammer" also represents the hammer that Mr. Luo used when he smashed the water tank at the door of the Siemens China headquarters.

Coolpad Master - "Waiting for the Master"

In the early stage of the release of the Master mobile phone, celebrities seemed to have agreed to it, and they all used "Waiting for the Master" as their Weibo declarations, which attracted the masses. I can’t help but wonder, “Who is this great master?” The suspenseful innovative marketing model of “Waiting for the Great Master” has become a popular topic, which means that Coolpad will also become popular.

We have many passionate entrepreneurs who believe that the name of the company is not important, it is just a title, and the product is the important part.

As everyone knows, in the eyes of the founders of powerful companies, choosing a good name for the company has become half of the success of the company.

Master Lin believes that a strong name creates a strong brand, and a good company starts with its brand name.

Not only does he recognize the importance of a good name for a company, he also believes that companies need to focus on brand building. A company can only be considered a truly new company if it has a brand that is well known to consumers. A successful business.