What is new media operation?

Nowadays, no matter traditional enterprises or Internet companies, when it comes to online marketing, they will definitely think of new media marketing. Why is new media marketing so hot? Let Bian Xiao explain it to you.

I. New Media Operation: Individuals

1, the arrival of the era of content payment

This can be learned from some big coffee cases. Logical thinking 20 15 sells books, and it is said that it has sold more than one billion. Ma Dong agreed on 10 day, and subscribed for100000 yuan. As can be seen from their income, users can pay for their favorite knowledge. With the convenience of WeChat payment and Alipay payment tools, it is easy to buy what you like.

2. The rise and opening of new media platforms.

At present, there are today's headlines, a little information, Baidu Baijia, Sohu from the media, UC subscription number, Penguin from the media, Netease from the media and so on. In the second half of 20 16, it can be said that from the media platform, a hundred flowers blossom and a hundred schools of thought contend, all vying for original high-quality writers, because the traffic is created by writers.

3. A kind of support and subsidy for content entrepreneurs by major platforms.

4. The occupation of new media operation has attracted the attention of major enterprises.

New media operation posts have been set up one after another to recruit talents. At the beginning of 20 16, Wanda group recruited a senior manager of new media operation with an annual salary of 700,000, which caused widespread media coverage. Later, a company recruited the post of editor-in-chief of new media operations with an annual salary of 360,000. We can also search for some new media operations from some mainstream recruitment websites, and we can also see that the salaries in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen are indeed quite high. Enterprises' attention to new media will promote the development of the whole new media environment. It is also a blessing that new media can serve enterprises. Now enterprises are constantly transforming and upgrading. If they can really develop with the help of the new media, they will make great contributions to society and employment.

5. Learn the value of new media operation.

1) You can make money by creating content, just like the classmate mentioned at the beginning of the article. Income comes in every day.

2) You can find a job with a good salary. The annual salary of first-tier cities ranges from 1 10,000 to 200,000.

3) You can gather fans for yourself or the e-commerce platform, and attracting fans through content is the fastest. There is a "bad boy" from the media number, who sucks 50 million a year by taking short videos.

Second, new media operations: enterprises

In the Internet era, more and more enterprises have added a "new media operation specialist" to the recruitment position, and jobs related to new media operation have sprung up like mushrooms after rain. However, many people actually don't understand the new media operation industry, and there is always a stubborn prejudice against the new media operation. New media operation is a "network porter", who can write articles and push without any technical content, and anyone who knows something about computers can do it.

1, the birth of new media operation

Traditional media are television and newspapers. At that time, the information was generated by the media and then spread by the media itself. New media is different. Everyone can speak freely. If you are a real "big V", just send something and it will be seen by tens of thousands or even millions of people. Your comments can be praised by thousands, which is beyond the reach of traditional media.

20 16 is the era of media explosion. The official account of WeChat WeChat has not retreated, and today's headlines have won the confidence of a large number of media people. Tencent and Baidu have also joined the new media industry, making content distribution platforms with headlines like Penguin and Baijia, and subsidizing media authors to compete for user traffic.

More and more media channels have been launched, including Alibaba's Big Fish, Netease and Sohu, and now there are Tik Tok and Auto Express. So many large enterprises have invested energy and money in this matter, which shows that the role and significance of new media are really powerful.

The combination of traditional enterprise transformation and new media

Traditional enterprise operation pays attention to the on-the-spot thinking of goods. With the constant changes of consumers, the core changes now are mainly reflected in:

1) the transformation of the main consumer.

2) Therefore, consumption shifts to the consumption process.

3) The personalized needs of consumers are enhanced.

4) Mobile terminals become the first choice for obtaining user information.

5) Socialization and sharing in Phuket

6) Strong experience in compound demand.

In view of the changes in the current consumer market, the core appeal of traditional enterprise transformation lies in how to reach consumers' remote time, interact with consumers, build consumers' remote business circle, and how to obtain consumers' data, leaving a deep impression on consumers' minds, not just relying on products to mix their faces. For the relationship between new media operation, self-media operation and traditional media operation, please refer to Differentiation Analysis of New Media Operation and Self-media Operation.

For enterprises, the advantages of new media operation are as follows:

1. Mining user portraits

2. The conversion rate is improved.

New media create "hot topics" and enhance the popularity of brands or products through the output of content and the operation of users. Behind the online celebrity shops, there is a credit for the operation of new media. At the same time, new media operations can spread new value-added services, provide content that conforms to consumers' values, communicate with consumers outside the scene, and provide interaction outside the consumption scene.

3. User data collection

Traditional enterprises can only obtain users' data through text transactions, but it is difficult to grasp consumers' consumption habits, consumption frequency and consumption preferences outside the scene. Nowadays, popular big data is a great weapon to acquire end consumers. Through the operation of new media, users can better grasp the trajectory of consumers in different places through refined operation, strategic activities and copy content output.

New media operation is an essential dimension for enterprises at present. In the era of mobile Internet, enterprises need marketing, and new media operation is the hottest carrier and channel of marketing, which is incomparable to traditional media. Of course, in addition to the above benefits:

4. Let channel providers trust enterprises more and solve the problem of fragile relationship between channel providers and enterprises in the past;

5. It can greatly improve the delivery ability of channel providers;

7. It can make channel providers bring better brand awareness;

9. Operating channel providers through new media can also enhance the core competitiveness of enterprises.