Combined with the actual situation of the post or department, how to further strengthen the construction of the company's corporate culture, so that the excellent corporate culture of State Grid Corpo

Combined with the actual situation of the post or department, how to further strengthen the construction of the company's corporate culture, so that the excellent corporate culture of State Grid Corporation of China can be rooted in the hearts of employees. 1. Corporate culture is the sum total of management ideas, management methods, management theories, group consciousness, corresponding modes of thinking and behavior norms formed in the long-term production, operation, construction and development of enterprises. It is a cultural tradition and a set of behaviors that enterprise leaders constantly innovate and advocate. It is embodied in the enterprise values, business philosophy and code of conduct, and permeates all fields of the enterprise and all the time and space secretary tribes. Its core content is the cultivation of enterprise values, enterprise spirit and business philosophy, and it is the improvement of enterprise employees' ideological and moral values. Through the construction and implementation of enterprise culture, the humanistic quality of enterprises can be optimized. In the final analysis, it is to promote the improvement of enterprise competitiveness and the growth of enterprise economic benefits.

2. People pay more and more attention to the positive role of corporate culture in forming internal cohesion and external competitiveness of enterprises. Enterprise competition is essentially enterprise competition. Facing the new challenges and opportunities of global economic integration, enterprises should seize the opportunity to do a good job in corporate culture construction, proceed from reality, formulate corresponding action plans and implementation steps, learn from the experience of excellent corporate culture with an open mind, and strive to innovate.

3. Corporate culture construction is a systematic project and an essential competitive magic weapon for the development of modern enterprises. Enterprises without corporate culture have no future, and enterprises without faith have no hope. In this sense, the construction of enterprise culture is not only the internal need of enterprise's survival and development under the condition of market economy, but also an important aspect of realizing management modernization. Therefore, we should set out from the reality of establishing modern enterprise development, establish Scientific Outlook on Development, attach importance to management, cultivate enterprise spirit, shape enterprise image, optimize the internal and external environment of enterprises, and make every effort to create our own characteristic enterprise culture, so as to provide impetus and guarantee for the rapid development of enterprises.

The present situation and characteristics of enterprise culture construction

Since the reorganization of the company, especially in recent years, the company has made great progress in the construction of corporate culture, the understanding of cadres and workers has been sublimated, and the consciousness, initiative and consciousness of leaders and the enthusiasm and creativity of employees have been continuously enhanced. The enterprise spirit that embodies enterprise values is formed through long-term accumulation, and some enterprises' logos is also established through repeated collection, brewing and modification. Each branch has continuously enriched and innovated corporate culture, accumulated certain experience, and gradually formed a corporate culture with its own characteristics through practice and exploration, which has played an increasingly important role in enterprise construction and development. However, from the perspective of the development of corporate culture construction in the whole system, it is not balanced enough, and some work lags behind and lacks overall planning. The characteristics of corporate culture construction of the head office are mainly reflected in the integrity and extensive mass of work, as well as the consistency with political and economic work and the diversity of carriers. According to the present situation of the company's corporate culture construction and development, in order to further deepen and create the corporate culture with the characteristics of the industry and the enterprise, promote the development and progress of various undertakings, promote the process of modern enterprise construction and realize sustainable development, this implementation outline is specially formulated. In order to form their own management style and ethics, and create valuable spiritual wealth such as ideals, beliefs, values and codes of conduct owned by employees.

General ideas and requirements of enterprise culture construction

1. Carry out the spirit of the 16th National Congress of the Communist Party of China, adhere to the guidance of Theory of Three Represents, vigorously develop advanced culture with innovative spirit, adapt to the requirements of building a modern enterprise in an all-round way, adapt to the development of fierce market competition, establish the corporate culture system of the company, and highlight the soul of strengthening the ideological and moral construction of employees. Promote the combination of modern business philosophy with advanced technology and management methods, promote the construction of material civilization, spiritual civilization and political civilization, and integrate, build and enhance the core competitiveness of enterprises.

2. Take economic construction as the center, promote enterprises through science and technology as the goal, rely on strengthening enterprise management, take system construction as the content, take image construction as the carrier, take cultural and sports activities as the means, take ideological and political work as the guarantee, and create "preciseness, pragmatism, innovation and dedication" by establishing innovative ideas, condensing enterprise spirit, cultivating good work style, perfecting management mechanism, creating learning atmosphere, building excellent teams and establishing a good image.

Basic content of enterprise culture construction

Material culture construction (superficial culture) includes production material culture, product culture and environmental culture, such as brand, packaging and factory appearance. The construction of behavior culture (middle culture) mainly has clear standards and regulations on the dynamic and static behavior, public relations and service of people, money, things and things in enterprises. The construction of conceptual culture (deep culture) includes the concepts of change, competition, interests, market, service, value, morality and strategy, as well as democratic consciousness, thinking mode and management thought embodied in labor attitude, behavior orientation and lifestyle.

The main goal of enterprise culture construction

1, determine MI (spiritual identity), including:

(1) Determine the values of all employees. Corporate values are the core of corporate culture, which determines the lifeblood of enterprises and the rise and fall of enterprises. Modern enterprises should not only realize material value, but also realize cultural value. We should fully realize that enterprise competition is not only economic competition, but also human competition, cultural competition and ethical wisdom competition. The ultimate goal of an enterprise is to serve the society and maximize its social value.

(2) Establish enterprise spirit. Cultivating the enterprise spirit with individuality is the core of strengthening the construction of enterprise culture, and cultivating the enterprise spirit with distinctive personality and rich connotation is the primary task and main content of enterprise culture. Enterprise spirit refers to the ideological achievements and spiritual strength of the broad masses of workers cultivated by the tradition, experience, culture and management concept of enterprise leaders in the long-term production and business activities, and established through conscious generalization, summary and refining. It must embody the spirit of a unique enterprise, have a distinct business philosophy and personality style, embody its beliefs and pursuits, and be advocated by the enterprise. To cultivate enterprise spirit, we should follow the principles of times, advancement, encouragement and efficiency, which should not only reflect the essential characteristics of enterprises, but also reflect the characteristics of industries and their own units and reflect the business philosophy of enterprises.

(3) It is the main purpose and fundamental pursuit of the survival and development of the enterprise to establish the enterprise purpose in line with the actual situation of the group, which embodies the enterprise values based on the purpose, goal and development direction of the enterprise development. Enterprise ethics is an ethical criterion for judging things based on the production and operation practice of enterprises and their understanding of society and life. Enterprise style is the attitude and behavior of all cadres and workers in their thoughts, work and life, which reflects the overall quality and external image of the enterprise.

2. Establish VI (Visual Identification), unify identification, clothing, product brand and packaging, and implement supporting management. In the development of enterprises, we should constantly improve the elements of corporate visual identity with a pragmatic attitude, so as to improve-deny-improve-redefine. Including corporate logo, banner, advertising language, clothing, stationery, badges, printed matter unified model, etc. Standardize employees' behavior etiquette and mental outlook, and establish a high degree of trust and good reputation of enterprises in society.

3. The establishment of 3.BI is mainly reflected in two aspects: on the one hand, the publicity, education and training of employees within the enterprise; On the other hand, it is foreign business and social responsibility. It is necessary to organize a series of activities, integrate the business philosophy established by enterprises into the practice of enterprises, and guide the behavior of enterprises and employees.

4, people-oriented, establish a capable and efficient team image, and create spiritual culture. The essence of corporate culture is "people's culture", people are the most active factor in productivity, people are the foundation of enterprises, and employees are the main body of enterprises. The construction of enterprise culture must be based on improving people's quality and people-oriented, and achieve the purposes of rallying people's hearts, establishing ideals, standardizing actions, forming good behavior habits, shaping image and expanding social visibility respectively. Therefore, it is necessary to establish a learning organization; Do a good job in scientific and cultural knowledge and professional skills training; Cultivate excellent managers and promote the construction of corporate culture; Do a good job in ideological and political work and other related work.

5, both internal and external, to create excellent product image, to create material culture. The construction of enterprise culture should be unified with the shaping of enterprise image, realize technological innovation, make the mass rationalization proposal activities persistent, and make it have unique technical characteristics and product characteristics. To create a brand, employees should be educated to care for the brand reputation of the enterprise as much as their own eyes, so that the products and quality of the enterprise can be widely known in the society, strive for progress, take the lead in setting an example and show the essence of the enterprise. Realize the unity of business philosophy and business strategy in the process of enterprise management; Realize the standardization and coordination of all employee behaviors and enterprise activities in the actual business process; Realize the unification of various forms of visual information transmission, and lay a solid foundation for promoting the sustainable development of enterprises.

6. Motivate by objectives, create a strict and harmonious management image and create an institutional culture. The connection between enterprise management and culture is the lifeline of enterprise development, and strategy, structure and system are hard management; Skills, people, styles and goals are soft management. To strengthen management, we must adhere to people-oriented, respect, understand, care and care for people in management, establish the status of workers as masters, and enable workers to actively participate in enterprise management and fulfill their duties. Strengthening management should be organically combined with modern enterprise system, management innovation, market development and quality service. It is also necessary to revise and improve the professional ethics, strengthen the discipline and restraint mechanism, and make the rules and regulations of enterprises become the conscious behavior of cadres and workers. Advocate team spirit and maintain good interpersonal relationships among members.