The cooperation between luxury goods and artists is not new. Why is Gucci's cooperation different?

There are more and more joint hitchhiking between brands, and Gucci bears the brunt. Since Gucci Ghost, cooperation with a magazine, online calligraphy and other projects, this unstoppable luxury brand created a wall painted with murals in the central area of Milan last week.

In the mural, under the slogan "freak and geek", there are two fashionable girls with glasses. Not far away is Gucci's brand logo, which shows that this work of art is not a casual work of street artists, but an official act of famous flowers.

This is another collaboration between Gucci and young artists. Alessandro Michel is a young illustrator, Angelia Hicks. Now she is only 24 years old. She is good at street art creation-the girl is young, but she has a big background-she has been to The New York Times, and her family is also related to Prince Charles.

But Michelle became attached to her not because of these auras-but on Instagram. Hicks' Instagram account has more than 350,000 fans, and has been with Met Ball, Dolce &；; Gabbana and other fashion activities and brand cooperation.

For this cooperation, Hicks said: "The aesthetic design inspiration of this creation is rooted in Alessandro's brand transformation concept. All paintings are interesting echoes of this vision, which is achieved by quoting pop culture or word games. "

Just a few months ago, Gucci had completed a similar mural project. From February 2065438 to February 2007, it was announced that it would cooperate with Ponzi Media, an outdoor hand-painted advertising company, to exhibit a large mural with an area of 2,500 square feet in Galeries Lafayette Street, Soho District, new york. The artist in charge of painting was San Francisco illustrator Jayde Fish. The whole creation took 6 days to complete.