The situation of car companies under the epidemic

●Epidemic news?●

As of 24:00 on February 6, 31,161 cases of pneumonia infected by the new coronavirus (hereinafter referred to as COVID-19) have been confirmed in the country, with 636 deaths. , 1,540 cases have been cured, and there are 26,359 suspected cases in Japan. Among them, the cumulative number of confirmed cases in Hubei has exceeded 20,000.

The rising numbers have triggered panic among the public. Masks and medical alcohol are in short supply. Topics of great concern such as Vulcan Mountain and vaccines have always been hot.

This new coronavirus will have a huge impact on all aspects of China's economy. Prices will be difficult to control, the service industry will be severely frustrated, and transportation will be almost paralyzed during the city and road closures.

The huge automobile industry has also been severely affected by the epidemic, but we can see that whether it is state-owned or private, whether it is donating money, providing transport vehicle resources, making overseas purchases, etc. , many companies are doing their part to help the country tide over the difficulties.

●News from central enterprises?●

After the incident, the car company that suffered the greatest impact was Dongfeng Motor Group Co., Ltd. headquartered in Wuhan.

On January 23, 2020, Dongfeng Group urgently held two special meetings. Based on the early emergency mechanism, it once again specifically and systematically studied and formulated prevention and control work plans and measures for the company and each base, and quickly A new coronavirus epidemic prevention and control headquarters was established.

On January 24, Dongfeng Passenger Vehicle Company stated in its emergency response announcement that it would take care of its employees during the epidemic. This is also the basic purpose of the entire Dongfeng Group during the epidemic.

In addition to caring for its employees, Dongfeng also cares about the people. On the first night of Wuhan's lockdown, Dongfeng Group donated an initial donation of 10 million yuan to the Wuhan Charity Federation. After that, Dongfeng donated another 10 million yuan to Shiyan City and Xiangyang City respectively. Dongfeng Motor Co., Ltd. and Dongfeng Honda Motor Co., Ltd. each donated 3 million yuan to Wuhan Economic and Technological Development Zone (Hannan District). As of January 26, Dongfeng Group has donated a total of 36 million yuan to Hubei.

On January 27, Dongfeng Xiaokang Automobile Co., Ltd. donated Dongfeng Fengguang 580, Dongfeng Fengguang ix7 and other vehicles to the Hubei Charity Federation through the Chongqing Charity Federation, with a total value of approximately 5 million yuan. .

As of the morning of January 27, Dongfeng Auto Parts (Group) Co., Ltd. has donated 10,000 medical masks to Sinopharm Dongfeng Health Industry Co., Ltd.; Dongfeng Commercial Vehicle Co., Ltd., Dongfeng Special Equipment Division (Dongfeng Off-Road) Vehicle Co., Ltd.) and Dongfeng Special Commercial Vehicle Co., Ltd.*** donated 400 sets of protective clothing and 900 goggles to Sinopharm Dongfeng Health Industry Co., Ltd.; Dongfeng Commercial Vehicle Co., Ltd. donated 50 sets of isolation protective clothing to Dongfeng Travel Shiyan Emergency Fleet. 50 anti-impact glasses; Dongfeng Auto Parts (Group) Co., Ltd. and Dongfeng Xiaokang *** donated 300 sets of protective clothing and 200 goggles to the Shiyan City Prevention and Control Headquarters ***.

In addition to donating property, Dongfeng Group and its subsidiaries are also doing their best to fight the epidemic. Dongfeng Honda Motor Co., Ltd. urgently mobilized available materials and donated 400 sets of standard white hooded protective clothing, 1,000 pairs of latex gloves, and 1,200 medical masks to Dongfeng Mobility for use by fleets assisting the epidemic.

On January 24, the Wuhan New Crown Pneumonia Headquarters announced that online taxis in the city would cease operations from 12 noon that day. 300 drivers from Dongfeng Travel signed up to form an emergency fleet to serve the medical team in critical moments.

On January 26, the central urban area of ??Wuhan implemented a ban on motor vehicles. Dongfeng Travel has built a community fleet consisting of 700 online ride-hailing vehicles and 300 taxis. They have successively entered 280 Wuhan communities. Provide free door-to-door food and medicine delivery services to residents with inconveniences.

Even if we look at it optimistically, this epidemic prevention and control war will not end until March. Dongfeng's production and operation in this quarter will therefore become very difficult. However, in the face of difficulties, Dongfeng made response arrangements in an orderly manner, demonstrating the qualities and responsibilities that a central enterprise should have.

As another giant of the central automobile enterprise, China FAW announced on February 2 that China FAW and FAW-Volkswagen each donated additional funds to reach 40 million yuan. Together with FAW Toyota’s 1 million yuan, China FAW Group’s cumulative Donated 81 million yuan and established a special fund for epidemic prevention and control.

BAIC Group has joined forces with 10 of its units to donate 17 million yuan. The money will be used to purchase emergency rescue supplies for epidemic areas and will be distributed through the China Charity Federation to Hubei and Zhejiang, where the epidemic is currently the most severe. , Guangdong, Henan, Hunan provinces and Beijing City. Not only independent brands, but also BAIC's joint venture car companies are also helping to fight the epidemic. Among them, Beijing Benz donated 10 million yuan, Beijing Hyundai and Hyundai Motor donated 15 million yuan, and Beijing Hyundai Finance donated 1 million yuan. BAIC Group and its member units and affiliated units have donated a total of 43 million yuan in donations.

Since January 26, GAC Group and its affiliated companies have made multiple donations, with the cumulative donation amount exceeding 22 million yuan, of which GAC Group headquarters has exceeded 15 million yuan.

●Private enterprise news?●

Not only central enterprises, private enterprises are also rushing to fight the epidemic.

Since the outbreak of the epidemic, Geely Holding has joined hands with the Li Shufu Charity Foundation to set up a 200 million yuan special fund for COVID-19 prevention and control, and launched a "United as one, go all out, global mobilization, Geely in action" campaign to employees across the group " initiative.

On the afternoon of February 3, at the Wuhan Jihao 4S store located at the center of the epidemic, 50 Geely Jiaji MPVs donated by Geely Automobile and Li Shufu Charity Foundation were officially delivered to the Wuhan Economic and Technological Development Zone to combat the novel coronavirus. According to the Epidemic Prevention and Control Headquarters, these vehicles will be mainly used to support the allocation of prevention and control materials in Wuhan. In addition, Geely also donated 34 Jiaji vehicles to Guiyang, Xi'an and other places to support the fight against the epidemic in many places.

In Geely’s emergency operations, its advantages of globalization were fully demonstrated. Amid the shortage of domestic materials, the masks and materials purchased by the Geely team from Sweden, Spain, Belarus and other countries have been sent to the country one after another.

Great Wall Motors donated 5 million yuan to the Hubei Provincial Charity Federation, which was used to support more than ten cities including Wuhan, Huanggang, and Qianjiang in purchasing urgently needed epidemic prevention and control materials, as well as prevention and control command Deployed and used uniformly.

On February 3, Great Wall Motors donated 10 Great Wall pickup trucks with a total value of 1.15 million yuan to the Chongqing Charity Federation to support the epidemic prevention and emergency work in Chongqing.

On January 28, Ouliao Travel, a subsidiary of Great Wall Holdings, officially took the initiative to petition the Baoding City Epidemic Emergency Headquarters to establish the "Ouliao Travel Emergency Support Fleet to Fight the Epidemic" and established a joint venture with the transportation authorities and transportation management agencies. With an instant communication channel, drivers are on call 24 hours a day to provide convenient transportation service guarantees for medical staff and headquarters. At present, the Oule travel emergency support fleet has delivered multiple batches of medical supplies to medical staff, actively cooperating with the competent authorities to comprehensively win the battle against the epidemic.

●United as one?●

This list of aid from the automotive industry is still being updated.

On February 3, SAIC Volkswagen donated an additional RMB 40 million to the affected areas.

Volvo donated 1 million yuan in its first batch to support the Shanghai Public Health Clinical Center, striving to fundamentally win the war against the epidemic. Afterwards, Volvo donated an additional 10 million yuan to the Shanghai Public Health Clinical Center and some Shanghai tertiary hospitals for the purchase of emergency supplies and epidemic prevention and control.

Not every car company has the same strength as Geely and other groups. Fewer companies include Nezha, which donated 1 million yuan, and Baowo, which provided free cars.

There are also those who find new ways. SAIC-GM-Wuling announced on February 6 that it would work with suppliers to convert production lines to produce masks. The dust-free workshop that produces masks was renovated by Guangxi Construction Engineering Group and has 14 mask production lines, including 4 N95 mask production lines and 10 general medical protective mask production lines. The daily output is expected to reach more than 1.7 million. This workshop will be completed and put into use within this month. The preliminary plan for the production of masks will be mainly allocated by the Guangxi District Government and the Liuzhou Municipal Government, which will quickly alleviate the shortage of masks in the Guangxi region.

Guangzhou Automobile Group in South China is also preparing a mask production line, but the specific progress has not been announced to the public.

No matter how you donate, no matter how much you donate, the actions of each car company at this time are worthy of praise. All people and companies who have contributed to the fight against the epidemic deserve to be grateful and remembered by the times.

●Business News?●

To win this anti-epidemic war, major car companies must not only help the affected areas, but also focus on themselves and stabilize the economy. While relaxing dealer policies, we must also maintain a good customer base.

Earlier, many brand 4S stores and dealer groups responded to national regulations and extended the Spring Festival holiday, and dealer business hours were also postponed again. Shortened operating hours and reduced customer flow have made it difficult for dealers of all brands to achieve sales targets.

In response to this situation, many car companies have adjusted their business policies.

For example, Jaguar Land Rover China and Chery Jaguar Land Rover have canceled their monthly assessments and adjusted their quarterly targets accordingly due to the epidemic. At the same time, they have implemented three new policies: "Going to the store with confidence, Buying with confidence, and Caring for maintenance." Service measures provide consumers with multiple protections.

Dongfeng Yueda Kia has also made corresponding adjustments to its business policies in the first quarter, canceling the car delivery and retail targets in February, reducing operational burdens, canceling the bundling of rewards and achievement rates, and canceling assessments in the first quarter, allowing dealers to " Go into battle with zero pressure.”

Volvo Cars’ official announcement stated that it will not set sales targets in February, provide personnel subsidies to dealer employees, and provide special support for various business projects, so that manufacturers can jointly cope with the current difficulties.

GAC Trumpchi directly supported a total of 11 million yuan in funds to carry out special epidemic prevention at specially authorized stores to ensure safe business operations. In early February, it launched the "Four Major Cares and 12 Major Measures" for customers, striving to protect every user and every dealer partner.

Lincoln adheres to the "Lincoln Way" customer service concept and brings the five "Lincoln Way" caring actions to owners and potential customers of all vehicle series - extended service, free pickup and delivery, real-time disinfection, free Road assistance and online finance allow every customer to enjoy thoughtful care and service.

While SAIC-GM-Wuling is fully supporting the fight against the new coronavirus epidemic, its subsidiary brand New Baojun has launched the "Full Anti-epidemic, Service Upgrade" action, providing contactless online car purchases and offline in-store services In terms of , after-sales guarantee and financial policies, we will implement "3 preventions and 0 touches, 3 exemptions and double 0".

Currently, the COVID-19 epidemic is still under control, and it is an arduous battle for society, industries and enterprises. The damage caused by this epidemic to the auto market will also be immeasurable (Extended reading: Where should the auto market go after the crisis? |? Jia Xinguang Automobile Comments), but for the current situation, only by working together can we overcome the difficulties. Enterprises must fulfill their important social responsibilities and responsibilities, and the public must also take good care of themselves, unite as one, work together in the same boat, and go all out to contribute to the early victory over the epidemic.

A trickle of water can surely merge into a vast ocean, and a small stream of water can form a long embankment of thousands of miles. After the cold winter, there will be a warm spring, and hope it will come eventually!

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.