The insurance company invited Mother's Day activities.

The activity is mainly to express the children's gratitude for their deep affection and feedback to their mothers, and it is a gift for their mothers that deserves to be treasured forever. Learn to be grateful while remembering the kindness of your parents, learn to repay those around you, those who have helped you, and those in need.

1. An open letter from Mother's Day and a message from children to their mothers: The first Mother's Day in the new century has arrived. As a child, feedback is a blessing. How to reflect the deep affection of the calf? Perhaps, a thousand words are reflected in this short message.

2. I made a greeting card for my mother: the students made a card reflecting the affection between mother and son through painting and photo clipping as a record of affection and a permanent souvenir.

3. Family files: Every mother remembers her children's birthdays, hobbies and important days every other day, and how many children know their mothers' birthdays and hobbies? Quietly collect these things, record them, and give my mother an unexpected surprise from time to time!

4. My little plan of self-reliance: To repay my mother's love, it is important to learn to be self-reliant as soon as possible, and learn to help my mother share what she can, so that her mother will never worry about me again. Write down my little plan of self-reliance here! Say to mom: mom! Don't worry! These things don't need you to worry about me anymore!

Maybe this is the best gift for my mother this Mother's Day! The most gratifying thing for mom!

5. Design five ways to thank your mother:

Invite your mother to the movies.

2) Help my mother wash clothes once.

3) Perform a program for mom.

4) condolences to mother

5) make a cup of tea for mom

"Mother's Day" action eight-part:

1. It's time to do housework for mom for a day, let her relax for a day and have a good mood;

2. Then, play with her all day and let everything go with her;

3. Go out and order a cake on her back, not too big, and decorate it with warm patterns to make it look warm;

Going out to buy gifts can be decided according to mom's preference. If you like fashion and luxury, bracelets and bags are the first choice, followed by handicrafts. If you like simplicity, let's stick to scarves. Flowers are good, too. You can choose flowers according to your mother's personality, such as carnations and daffodils. (secretly! )

5. At night, when the sun goes down, the whole family goes for a walk in quiet places such as lawn and old town street to create a warm atmosphere;

6. Buy some colorful strips to decorate your home, preferably brightly colored; Only mothers who like fashion and luxury, if they like simplicity, clean up the house and make it spacious.

7. Celebrate Mother's Day at home at night and shout: Happy Mother's Day!

8. Give gifts. It's simple. In addition to choosing a good gift, I also verbally attached a sentence "Mom, I love you".

Just follow my "Mother's Day" action essay, and be sure to make my mother happy!

Mother's day planning scheme:

The second Sunday in May is Mother's Day. In order to fully tap business opportunities, further improve the social popularity of postal express and postal etiquette, and cultivate potential user groups, Shanxi Postal Express has recently formulated a marketing plan for this year's Mother's Day.

activity theme

Mom, I love you!

I-word duration

May 2007 1 day —— May 2007 13.

Activity purpose

By organizing a series of marketing activities during Mother's Day, it aims to further promote the traditional virtues of the Chinese nation and build a "bridge" for children to express their deep love for their mothers, repay their maternal love and soothe their kind hearts. At the same time, with the help of this marketing activity, we will further show the high-quality service of postal etiquette and express delivery (EMS) to the society, improve the popularity and reputation of business brands such as postal express delivery and postal etiquette, and achieve the purpose of cultivating potential users of EMS and postal etiquette among students, especially college students.

market positioning

The working class and college students are the main development targets.

Working-class: There is a stable source of income, mainly providing flowers, gifts and "a letter to my mother" express delivery business;

Students at school (especially college students): They are quick to accept new things, and mainly provide the mail delivery service of "A Letter to Mom" in the province, which will be received before May 6 and delivered on Mother's Day on May 13.

Activity content

Speedpost service

1. "Letter to Mom" express mail service:

Specific contents: Receive and send it before May 6th, and deliver it on Mother's Day on May13rd, and provide users with 2 copies of special stationery for Mother's Day free of charge;

Price: Special stationery made by 8 yuan/Zhangsheng Postal Express Bureau (only in the province). Free delivery is confirmed as a poor student.

2. Mother's Day gift express service:

Specific content: it will be received and mailed before May 6th, and delivered on Mother's Day on May 13.

Price: If you add the word "(Mom)" to the recipient, you can enjoy a tariff discount of 30 per piece in the province within 4 kg.

The first is to create an atmosphere. In the first two weeks of Mother's Day, all bureaus should invite reporters to play up the atmosphere, hold a special talk show on Mother's Day with the news media, highlight the significance of Mother's Day, and call on all children to care for and sympathize with their mothers on Mother's Day.

The second is to hang banners and distribute leaflets. All bureaus should uniformly make banners, slogans and leaflets of "Mom, I love you", hang them in prominent positions in post offices and busy places, deliver them by express mail, and actively carry out publicity and public relations in campuses and military camps. At the same time, the "Mother's Day" postal etiquette flower gift delivery reservation service was launched; Organize personnel to choose residential areas, schools and other places for business promotion and introduction, and strive to publicize activities to all children as much as possible.

Third, the city (prefecture) bureau that has established the "185" customer service center should increase the corresponding business content in time and strengthen the service function of the customer service center for business development.

The fourth is to classify the objectives for publicity. For example, for students at school, we can use cooperation with student unions and student groups to distribute leaflets and hang banners for publicity. The publicity emphasized the importance of "Mother's Day" and encouraged students to write a letter to their mother in person during the festival, send it to their mother in a special express envelope and convey their greetings to their mother on time. For office workers, we should use the media, hang banners, leaflets and other ways to publicize, inspire them to use postal etiquette, and send care and blessings to their mothers during festivals.

Service requirements

All bureaus should establish a high quality awareness, give full play to the advantages of national remote networking, and ensure service quality, brand, scale and benefit from the height of maintaining postal reputation. All bureaus shall ensure the quality when distributing and delivering gifts and flowers, and shall not shoddy them.

Postal etiquette business

Mainly using the national networking advantage of postal etiquette, it provides postal etiquette delivery service for flowers and gifts in different places in the same city during Mother's Day.

Activity organization

Speedpost service

First, all bureaus should actively contact shopping malls and gift shops, make use of the advantages of postal express network, and jointly develop the gift delivery market in different places during the festival to achieve a win-win goal.

Second, each bureau should organize a "letter to mother" to care for mother. The Provincial Postal Express Bureau uniformly produced business leaflets, special stationery and "Mother's Day" signs during "Mother's Day". During the activity, all bureaus should distribute special stationery to users free of charge in advance according to the local actual situation, and actively contact local college student groups and student unions to publicize Mother's Day, and urge all students (including primary school students) to personally write a thank-you letter for their mothers on the occasion of Mother's Day to express their concern and love for their mothers. Organizations such as the Student Union can also act as temporary business agents to handle various businesses during Mother's Day.

Third, carefully organize the mail receiving and sending during Mother's Day. When receiving and sending the express mail "A Letter to Mom", the receiving and sending personnel must paste the "Mother's Day" logo on the upper left of the express mail list to distinguish it from ordinary express mail, and send it all before May 6; After receiving this kind of mail, the mailroom should put it on hold and deliver it to the recipient on Mother's Day on May 13.

Postal etiquette business

First, Mother's Day gives priority to flowers and gifts from different places and cities, and makes full use of postal etiquette, high-quality flower arrangement art and strong distribution ability to deliver holiday wishes in time and accurately.

Second, before the arrival of Mother's Day, all bureaus should announce the types and prices of flowers and gifts of etiquette companies during festivals to the "185" customer service center in advance for customers' consultation.

Third, on the basis of in-depth and extensive market research, each bureau should subdivide the market and formulate different marketing strategies for different target groups: First, according to the different consumption levels of target groups, formulate flowers and gifts with different price grades. For example, for students with low consumption level, a student package with lower fees can be introduced. Second, according to the different ordering time of consumers, the corresponding price strategy is formulated. With the approach of Mother's Day, the price of carnations and other flowers is bound to rise, and the bureaus can give preferential treatment to customers who order in advance according to the market price. The third is to carry out activities to give back exquisite gifts or discount cards to consumers, and further guide customers to use postal etiquette again.

The purpose of Mother's Day activities is: (1) public welfare activities, (2) event activities, and (3) news activities-arousing widespread social concern and forming a strong public opinion effect and communication effect. Fashion multi-space transformation, using unprecedented three-dimensional integrated communication, permeates rich family and cultural atmosphere, and achieves the purpose of changing small sections into large and small sections, making big dramas with small sections and promoting sales with activities. Happy and Healthy Mother's Day Cycle: 10 day (mid-May) Activity Purpose: To target the direct consumption groups (indirect consumption groups) of female mothers and their children over 40 years old to generate consumption desires, enhance the public welfare image and intimacy of XXX brand, and contribute tips while gaining brand benefits. Overall arrangement: the opening and closing ceremonies of the monthly activities are two key climaxes, which echo each other, and the overall activities emphasize social welfare. Consolidate and strengthen the brand's intimacy and impress customers with true feelings. There are many clues that can run through all activities: Happy Mother's Day, Healthy Mothers-a gift for healthy mothers, a trick to send young healthy holiday gifts to beautiful mothers, hospitals, the patron saint of caring for beautiful mothers, loving mothers, caring for healthy mothers, and physical examination in children's hearts. On the day of "Mother's Day", how to remove the heartstrings of consumers from the spiritual offensive of other brands? According to the usual experience, shopping malls, supermarkets, especially the medical industry, such as sending flowers, beauty promotion, etc., hospitals do less. I think people are most concerned about the topic now-how to keep healthy! In other words, keep your beautiful mother healthy and beautiful! Health is the wealth of the family! Health is the foundation of life! Health is the source of happiness! The prompt and rendering function of the media can strengthen children's attention to their mothers. At this time, if an enterprise stands up and calls on its children to express their love and blessings to their mothers, it will certainly attract a lot of "eyeballs", not only attract the attention of the media and consumers, but also arouse the children's voices! Who doesn't love his mother? Affection is precisely the most touching weapon! ! The combination of multi-channel public relations marketing and multi-angle and multi-space promotion, organic integration, mutual coordination and mutual support are my integration ideas for this event. Public relations support: close cooperation with three life insurance companies. Insurance salesmen are mostly women, and their income is much higher than other industries, with an average age of about 40 years old. Their professional characteristics have led to gynecological diseases in different degrees, and they have a strong sense of medical care and insurance. Our hospital will present the health check-up card interactively with the small accident insurance card of the insurance company, and stimulate two groups at the same time: the insurance salesman and her (his) new and old customers. At the end of the year, insurance salesmen will visit new and old customers. While explaining medical insurance and health care knowledge, he will convey to customers the importance of affecting family health, such as: female diseases (tumors, breast diseases, etc. ) are reflected in the insurance clauses as relatively serious diseases, and will take care of customers' health (most families take women as the main object of appeal). It fully embodies our theme activity thought of caring for women's health and family happiness. Advertising affects the target arrival rate by more than 200%, and they are all middle and high-end consumers (the main population suffering from gynecological diseases). The small accident insurance card given by the insurance company to customers is also for patients in our hospital. This will win more customer satisfaction and loyalty. The operating cost is extremely low, and it is completely one-on-one communication, and the target arrival rate is as high as 200%. Integration and complementarity, win-win and mutual benefit, visibility can be rapidly improved. As a relatively special industry communication, the promotion of medical advertisement's popularity can certainly increase consumers' understanding, but it may not be recognized by consumers. However, through sincere communication and face-to-face communication, consumers can recognize the brand, which is very important. Brand reputation is conveyed in two directions and effectively involves the brilliance of nature. Only by creating the reputation of the brand, consumers will consider us when faced with choices, not others. This is especially obvious when the competition of medical services becomes increasingly homogeneous and fierce. As a relatively special commodity, although the communication of medical advertisements has certain particularity, starting from the origin of marketing, through careful analysis of its product characteristics, audience contact habits and media performance, we can find a personalized strategy suitable for its communication, so as to realize the rapid rise of brand communication and be accepted by consumers. From the objective reality of communication, from 30,000 to 10,000, reasonable media itinerary selection, arrangement and delivery can achieve the best communication effect. Gradually guide our advertising communication to the narrow broadcast stage of standardization, scientificity, differentiation and interaction. Breakthrough and promotion of live news points: carrying feelings with things and caring for people! Sending health insurance is a special care for beautiful mothers. Sending "health insurance" can fully reflect the humanistic care and family care of women and children hospitals for consumers, and can establish a good brand image in the minds of consumers. Activity purpose: 1. Create market highlights through "event" marketing, seize opportunities with the fastest response speed, and expand brand influence; 2, set off a consumption climax, expand the service volume and compete for market share; 3. Touch the heartstrings of consumers through activities, enhance the potential goodwill of the brand and shape the brand image; Activity time: May, 2006 1 1 day to May 18, 8 days * * Activity theme: I send health to my mother! Activities: During the Mother's Day activities, the top five patients who go to the hospital for medical treatment every day will receive two health insurance with a total value of 6,000 yuan in addition to enjoying (gifts/physical examination/lucky draw). Cultural and recreational activities "Love Mother" performance The second Sunday in May is International Mother's Day. In such a loving day, it can even increase the public welfare image of the brand. But also easy to get social attention and support. Goal: set off the first wave of activities and strive for maximum attention. Objective: Through children's love for their mothers, we can win the public's goodwill for the whole publicity month and strengthen the perceptual support for the brand. Target audience: children and mothers. Activity content: put media advertisements about two weeks in advance to remind children that Mother's Day is coming. Just fill in a family information form and you will get a bunch of flowers and a health card for your mother on Mother's Day. The top 500 children can also get tickets to take their mothers to participate in activities. On Mother's Day, choose the square (or theater) in the downtown business district to set up a stage and invite the art troupe to perform. During the activity, all families whose children or mothers' birthdays are May 13 can get a one-year free physical examination. Families whose mothers and children have the same birthdays can get honorary members for life. Some lucky draws can also be arranged at the scene, and the grades are divided into first prizes: three-year free physical examination worth 1000 yuan; Second prize: free medical examination for two years in 600 yuan; Third Prize: One-year free physical examination for 300 yuan. All performance and questioning prizes are free physical examination within one month (optional). Support required for the activity: 1) Strive to cooperate with (provincial) women's federations, and rely on their extensive social influence, a large number of soft articles can be used to expand the momentum. 2) Notify the media of the event two weeks in advance to attract more people to participate. 3) Invite the art troupe to perform live to enhance the appreciation of the event. Cost budget: including flowers and gifts, venue rental, stage construction, on-site advertising materials production, and host appearance fees. The performance fee of the Art Troupe is RMB 50,000. Campus activities, I will ask my mother to give me less snacks. With the child's student ID card or other valid documents, you can get two tickets for the special health knowledge lecture on "Caring for Mother's Health" in the hospital. The audience will also have the opportunity to get a membership card of the Women's Hospital and a unique Mother's Day gift. The content of screening (lecture) can be selected according to optional materials, such as women's health knowledge and health care knowledge. The core of the activity is to show the professionalism and dedication of the hospital in caring for women's health. Support required for activities: a. Media support such as school publications, fashion media and mass media (about two weeks in advance) b. Cooperation with other activities in advance. Activity budget: about 65,438+00 special performances, banner production expenses, venue layout expenses, media support expenses, etc. * * * is RMB 40,000. The Unique Skills of Loving Mom in Online Activities —— Online SMS and Online Story Collection. Take the initiative in the portal website, warm up in advance, use the portal website and search engine, and take the lead in online communication and interaction. Induce consumers at both ends to pay attention at the same time and publicize the hospital website, killing two birds with one stone. Matters needing attention in overall activities: 1. Because there are many activities, each has its own theme. Therefore, emphasizing the reasonable arrangement of the media, advertisements support the whole theme of "happy mother, healthy mother". 2. Activities should be closely related, such as the design of venue layout, unified style and image, and the appearance of slogans. Strengthen the mutual cooperation between activities and realize integrated communication. 3. The organizer's overall coordination and planning of various activities. 4. The advertising words of key activities are suggested as "Mother is God" and "Maternity Hospital-Professional Care for Beautiful Mothers". 5. You can leave some climax such as lucky draw, supreme, beloved member, beautiful mother spokesperson announcement, etc., and draw a satisfactory full stop for the whole activity. At the same time, improve the attention of the event and the ratings of synchronous media reports.

Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.