What are the principles of book cover design?

1. Highlight and strengthen the theme, and pay attention to the unity of practicality and aesthetics

Clearly convey the theme of the book when designing, and reasonably arrange each element according to the primary and secondary relationship, and arrange the screen according to the strong and weak. Book is a kind of cultural consumption, which focuses on the inheritance and extension of book culture, and the arrangement and application of each element in design also needs design ideas.

Although the arrangement of pictures and characters is simple, it should be interesting, or add some interesting details to make it better reflect the designer's aesthetic taste, such as paying more attention to change and innovation in color selection and matching, printing technology and graphic design.

2. Leave space appropriately

Blank space in book cover design can give people room for thinking. Text is an indispensable part of book cover design. However, although the layout design full of different sizes of text and titles can convey the contents of the book to people, it also loses the interest and significance of the design itself, which is even more dull. Leaving blank space can give people a visual aesthetic feeling and leave room for readers to think and buffer.

3. Layout creativity with outstanding formal beauty

The formal beauty of cover design is highlighted, and the theme is shaped and displayed in a novel form, giving people a brand-new visual experience. But we can't ignore the expression of content for the sake of form, and blindly piece together the popular elements at present. The combination is actually an empty and meaningless design.

4. Arrange the illustrations effectively

Find the most suitable color according to the content and positioning of the book, and color is also the embodiment of feelings. In addition, cover illustrations also play an important role. Good illustrations can add a lot of highlights to book cover design, making the cover more lively. It plays an equally important role as text in promoting goods, even more important than text, and is an assistant to deepen readers' understanding of book content.

5. Creative design of characters

Book covers can't be separated from characters. From the font design of the book title, the combination of fonts or the layout arrangement of text content introduction on the back cover, we should fully consider the integrity of text arrangement. Characters can represent a language and also become a graphic art. Different types of books are suitable for using different fonts. Simply stacking some fonts on the cover only plays the role of conveying information.