Poster picture of clothing store activities-creative scheme of May Day clothing activities theme

how to attract the opening activities of clothing stores?

one of the opening activities of clothing stores: full reduction of activities, which is old-fashioned, but why do so many people like it? Because this scheme is practical, it is quite attractive to hold such an event in all is forgiven during its opening.

The second activity plan of clothing store opening: Full gift activity, how much to give, some small things may make girls like it very much, so the psychology of ordinary people is that clothes that are to be worn anyway are the same after buying now, and it is also relatively affordable. You can give a doll you like or some household products when you are over a few hundred, which is more attractive.

The third plan of clothing store opening activity: praise gathering activity, which is popular in

circle of friends

now, depends on whether what you give is tempting or not. If it is tempting, many people are willing to praise it, because it doesn't cost their own money, so it seems that the marketing strategy of

that spreads from one word to another is also very good, and it can be used.

the fourth scheme of clothing store opening activities: a picture of the details of the activities can be sent to a circle of friends for three days in a row, and what gifts can be received? There are only 1 or dozens of copies on a first-come-first-served basis, which can be divided into several days of activities.

the fifth activity plan of clothing store opening: enter the store courteously. Every time you enter the store, there will be gifts, or in the form of a spokesperson. Take three pictures of the store and send the formulated text to a circle of friends. What gifts can you get? If the circle of friends plays around, then the merchant is not afraid that no one will know about the store. Creative Scheme for the Theme of May Day Clothing Activity

Creative Scheme for the Theme of May Day Clothing Activity (5 articles in common)

In order to ensure the safe and smooth progress of the activity, it is essential to make an activity plan in advance. The activity plan is a written plan of the activity with clear contents and clear steps. Then how to make a scientific activity plan? The following is the creative scheme (5 articles in general) for the theme of May Day clothing activities, which I have compiled for you, hoping to help you.

1

1. Theme:

Happiness throws a ball, and the next one belongs to you.

Second, the activity time

:

starts at 11: a.m.

Third, the site preparation:

1. Music play (first, warm up the venue, music creates momentum, attracts the masses, gathers a certain crowd, and sets off the atmosphere at the site),

2. Sunshades are set up, and staff are present, < p

The main activity

A particularly large T-shirt (the pattern is based on the store name and clothing features) is hung above the store, and the coat is filled with balloons to make it full. -attract passers-by to stay.

design two super-large pockets under the clothes (to make them bulge), with "Fu (clothing) bag" on the left and "handbag" on the right. The audience threw the paper balls from bottom to top and sent the corresponding gifts to the winning party. (Requirements: The name and contact information are written on the paper ball, and several lucky people will be randomly drawn from it after the activity. Later, you can use this information to regularly deliver the latest preferential information of our store)-to attract students to participate and learn about the store information.

finally, take the special coat as an artistic photo, and write down the names of the students who participated in our activities this time, leaving their names and contact information, and then post them on the store wall. The purpose of the activity is for the consumers who come to the store to have a chance to see their own names and generate a sense of pride and belonging.

Rules and requirements:

Send on the left-5 yuan vouchers (valid for use within one month).

on the right-some daily necessities (such as washing powder, toothbrush, toothpaste and soap)

gifts for the lucky ones-a pair of jeans or a fashionable T-shirt from our store. (Several people)

The paper thrower should keep a certain distance from the empty pocket of the coat, and head the ball and get the prize under the command of the staff.

Special coat requirements:

1. Bright colors and obvious patterns;

2. The pockets should be large and deep;

3. Before the activity, you must hang up your coat (where to hang it is tentative)

4. Specific promotion plan

Promotion plan 1:

One person, the original price of the first piece, 2% discount for the second piece.

for two people, the first one is 1% off, and the second one is half price.

more than three people (including three people) are all 4% off.

Promotion Scheme 2:

Consumers who buy clothes in our store on the same day can get 1 yuan (or membership card, which can get 2% discount and points, the higher the points, the lower the discount), and use the vouchers to firmly grasp customers, seize customers' hearts and improve long-term repeat customers.

creative scheme for the theme of May Day clothing activity 2

1. Theme of the activity

New store, new gift, new fashion

Adding fashion to new store, adding discounts and giving gifts during the ceremony

Opening of new store, meeting with gifts

Fine fashion

2. Activity time

Activity cycle: from the opening date.

III. Target audience

Women from all walks of life aged 25-4;

This activity will also attract some men's consumption through promotional gifts's choice.

IV. Activity content (shopping serial happiness)

Opening serial happiness scheme suitable for 4-6 square meters specialty stores

Double happiness, happiness when entering the store:

You can give so-and-so exquisite souvenirs (or you can give gifts with DM leaflets)

For example, 1-3 yuan gift lighters, sticky notes, original ball pens, key rings, poker, etc.

if you buy more than 258 yuan during the activity, you will get a beautiful ballpoint pen worth 48 yuan.

if you buy more than 368 yuan during the activity, you will be given a set of three sets of exquisite notebooks worth 1 yuan;

if you buy more than 488 yuan during the activity, you will get a leather belt worth 138 yuan.

Triple happiness, get a VIP card. Every customer who makes a purchase will get a VIP card from the top 5 and become a permanent member after registration.

5. Material integration

1. Outside theme poster: (choose one of the themes)

New store gifts and new fashions

New store gifts and discounts, gift planning, copywriting

Fashion, new store gifts, meet

New store opening, fine fashion

Fine fashion, three surprises

2. Flag hanging:

4. the POP advertisements of Xiaolipai are placed in the display area of their respective product series.

5. The theme of the event

6. The content of DM leaflets is the same as that of posters

7. Large inflatable arches (with the theme of the event written on them), launch balloons, knife flags and flower baskets

8. Others: business cards, gifts, VIP cards and ribbons

6. Terminal environment

1.

2. Soft environment: shopping guides and cashiers in specialty stores, whose gfd and service standards should complement xxx's brand image.

3

1. Planning purpose

With the development of society, the clothing economy is booming under the changing market demand, and ladies have higher and higher requirements for clothing, more and more varieties, and they are more and more concerned about the quality of clothes. Xx women's clothing mainly promotes "cotton and linen", which is easy to be unique in the clothing market and gain attention. The main purpose of planning is to further promote this idea of "cotton and linen" and gain wide recognition from customers.

Second, the current market situation

1. Market situation: The clothing market is mixed. Due to different economic levels, customers have different purchasing power, and consumers have different needs, concepts and purchases.

2. Product information: product sales are often in the forefront of Taobao women's clothing brands, with high prices and high profits.

3. Competitive situation: Mainly a series of emerging cotton and linen clothing brands have begun to seize the market. Xx women's clothing market share is relatively high

4. Macro environment: consumers have huge demand for clothing, and the clothing market has great potential. Moreover, the economy has developed rapidly in recent years, and consumers' purchasing power is also very strong.

third, SWOT analysis

The marketing plan is based on the combination analysis of products and markets and the application of strategies. Therefore, SWOT analysis is the key to marketing planning.

1. Analysis of product advantages (compared with competitive brands): the product has good quality and good hand feeling; Product styles are diversified to meet different needs of consumers.

2, product disadvantage analysis

The quality of cotton and linen market is mixed, some consumers can't tell the good from the bad, xx brand is easily confused by some consumers, and the brand publicity is not high.

3. Analysis of market opportunities

In the clothing market, the concept of "cotton and linen" is a brand-new concept. Modern people begin to pay attention to environmental protection and health preservation, and it is easier to accept clothes made of "cotton and linen" products, which has great market potential.

4, environmental threat analysis

Because the clothing market does not have a good market mechanism and market environment, some legal systems are not perfect, and clothing styles are easy to be copied, and there is no certain law to regulate them.

IV. Marketing objectives

During the implementation of the marketing plan, the comprehensive sales volume will reach 1 million pieces, the gross profit is expected to be 2 million yuan, and the market share will reach 3%

V. Marketing strategy

1. Target market strategy

(1) Market segmentation: according to population, geography, consumer psychology and behavior

.

(3) market positioning: it is aimed at middle and high-end people, and the clothing price is on the high side.

2. Marketing mix

(1) Product strategy: independent research and development, joint operation, and contract development

(2) Price strategy: taking activities such as giving profits on holidays

(3) Channel planning: adopting vertical channel marketing

(4) Promotion strategy: advertising on Taobao's homepage to make profits through promotion. The transaction is completed online and offline, and the promotion content is adjusted according to the season.

3. Total marketing budget: 2, yuan. Stage cost: 1, yuan. Project cost: 1, yuan.

4. Promotion

(1) Advertising: National Day, advertising on Taobao's homepage. (2) Sales promotion:

A. 1 yuan will be reduced by 199 yuan, 2 yuan will be reduced by 299 yuan. B. lucky draw: the top ten consumers have the opportunity to draw a lottery for free every day. C. membership system: how much one-time consumption exceeds the limit, you can send a membership card

VI. Customer management

1. Establish sales information: indicate the product type, name and price, which will be signed by the customer to facilitate after-sales service.

2. Establish a member information book: record the member information. On the birthday, members can get a free gift with their membership card and ID card.

VII. Summary

Through promotional activities, we can spread corporate culture, establish corporate image and publicize new ideas, gather popularity, attract people and increase sales, thus increasing market share and countering the market pressure brought by competitors. A successful promotion planning activity can improve the reputation of the enterprise, make the product brand get higher attention, and thus expand the product sales.

creative scheme for the theme of May Day clothing activities 4

Taking advantage of special days to further grasp the peak sales season, the following promotional activities are specially planned for May Day clothing stores:

1. Theme of the activities:

Unlimited surprises on May Day

2. Time of the activities:

5.1

3. Purpose of the activities:

Promoting sales. Develop VIP customers

IV. Promotional contents:

(for a certain brand store)

Slogan "Happy in Two Festivals, Unlimited Surprises"

All customers who buy certain brand clothes in the store can participate in the lucky roulette game activities, and the products they buy can enjoy a discount according to the lucky number (pay the bill first and then settle the game according to the results), plus 128 yuan for a pair of military boots and a table.

all the costumes participate in the activities. Average discount: about (58%+68%+78%+88%)73%

Activity target: surrounding potential consumer groups

Profit description:

58% discount (lowest grade)

4 yuan (average price of tag) 58% (lucky number) +128 yuan. =268 yuan

Gross profit: 36 yuan x268 yuan =92 yuan

88% discount (middle and high grade)

1 piece of 4 yuan (average price of tag) 88% (lucky number) +128 yuan (average cost of military boots) =48 yuan

Commodity cost: 4 yuan (average price of clothing tag) .35+. =268 yuan

Gross profit: 48 yuan x268 yuan =xx2 yuan

Campaign slogan Buy one get one free 1+1+1 (buy more and get more)

And during the May Day period, there will be a 15% discount on one costume, a 7.8% discount on two costumes, and a 3% discount on more than three costumes. Anyone who buys a certain brand product will be given a VIP card+a gift (desk calendar, water cups and other furniture are recommended. Namely: buy one and get three free

average discount: (7%+78%+85%)77%

Activity target: VIP customers and surrounding potential consumer groups

Profit description:

7% discount: 4 yuan (average price of tag) 3 pieces 7% (discount) x12 yuan. 35%=344 yuan

85% discount: 4 yuan (average price of tag) 1 piece 85% (discount) x4 yuan (1 piece) 35%=2 yuan

Description of gift fee: desk calendar cost: 8 yuan laundry roll cost: 5 yuan

V. Activity promotion plan:

1. Shop layout: promotional information must be arranged in advance to make leaflets (accurate in content and prominent in theme) and distributed by hand in the concentrated area of target groups, so as to convey promotional information and create momentum for store sales. If conditions permit, the promotional content information can be transmitted to the VIP group of Armament Cool by means of "SMS notification" locally.

4. Stores are arranged with a grand festive atmosphere, such as decorations with festive elements, such as trees

Creative scheme of the theme of May Day clothing activities 5

1. Activity mode

1. During the period from April 15th to May 1st, 1 yuan can be added at the cashier with the shopping receipt to exchange for goods with 5 yuan value, and guests with 68 yuan and 2 yuan can exchange for goods with 1 yuan value, and guests with 1 yuan and above can buy goods with 5 yuan.