Rural tourism research report in 218, rural tourism research report

rural tourism research report in 218, rural tourism research report

1. The development status of rural tourism in our county

(1) The natural resources are distinctive. XX county has unique tourism resources, including the provincial key scenic spot "Binhai-Yucang Mountain" and several county-level scenic spots such as Shijutang, Yanke Cave and Whale Head. Golden beaches, colorful islands and reefs, rocky mountains and ancient villages constitute Cangnan's unique natural tourism landscape.

(2) rich and colorful cultural resources. Cultural resources are the soul of rural leisure tourism development. XX county has a long history and rich human resources. Such as the anti-Japanese culture of Jinxiang Acropolis and Puzhuang Suocheng, the tea culture of Wufeng and Tengge, the ore smelting culture of Fanshan, the religious culture of Fayun Temple in Yucang Mountain, the culture of Shexiang in Dailing, Fengyang and Juxi, the red culture of Zhu Chenglie's hometown, Su Yu, Liu Ying and other anti-Japanese famous activity sites, as well as the Songta, Qibu, Paifang and Tangqiao. In addition, the folk culture is unique, and the experience of farming civilization is rich and colorful, such as Taiping Long, Lingxi Palace Temple Fair, Ming Zhai Hui, singing tea operas, pulling the five watches, lifting the pavilion, lantern dancing and other folk customs, and catching little seafood, treading water wheels, weaving, making tofu, pounding rice cakes and picking fruits and vegetables.

(3) the construction of ecological countryside has achieved remarkable results. At present, our county has built (or passed the on-site verification of ecological towns) 4 national ecological towns, 2 national ecological villages, 5 provincial ecological towns, 1 municipal ecological town and 324 ecological villages above the county level. The development of characteristic agriculture is fast, such as the agricultural sightseeing park in Lingxi Guanmeitao Lake and Mazhan Agricultural Park, and the construction of agricultural bases and sightseeing parks has begun to take shape; Well-known agricultural products such as Mazhan Four Seasons Pomelo, Yanting Portunus Crab and Cangnan Cuilong Tea are well-known. It has many agricultural "national name" gold business cards, such as the hometown of four seasons pomelo in China and mushroom in China. Beautiful environment and characteristic agricultural base provide a good environment and activity carrier for rural leisure eco-tourism and agricultural sightseeing.

(4) rural farmhouses have developed rapidly. In recent years, the farmhouse music in our county has shown a good development momentum. By the end of 215, the cumulative total investment scale of Nongjiale reached 42.8 million yuan, with 784 reception seats and 258 beds. In 215, the county * * * received 5, tourists, with a direct business income of 48.56 million yuan, a shopping income of 1.8 million yuan and 745 direct employees. The development of rural tourism has effectively promoted the development of rural economy in our county and increased the income of farmers' entrepreneurship.

Although the development of rural tourism in our county is good, there are still some problems, such as insufficient attention to rural tourism, lack of scientific development planning, unreasonable layout of farmhouse music and single function. The excavation and development of tourism products such as folk customs, farming civilization, anti-Japanese culture and she township culture are not deep; Insufficient publicity and promotion; Problems such as low-grade rural scenic spots, scattered distribution, insufficient tourism service capacity, nonstandard management and inflexible development mechanism need to be vigorously promoted to develop rural tourism.

Second, some suggestions on vigorously developing rural tourism in our county

Developing rural tourism is conducive to promoting the development of local traditional culture and protecting ancient houses and villages; It is conducive to promoting the construction of rural ecological civilization and protecting the good ecological environment; It is conducive to optimizing the industrial structure, promoting the employment of rural surplus labor, increasing the income of mountain people, coordinating urban and rural development, and comprehensively promoting the construction of a new socialist countryside.

At present, the rural tourism in our county is still in the early stage of development. We should organically combine government support, policy guidance, training and education, market operation and other measures in accordance with the scientific development concept, and constantly promote rural tourism to a higher level and high efficiency.

(1) strengthen departmental cooperation and support the development of rural tourism.

township governments at all levels should intensify their efforts, take the development of rural tourism as an important part of promoting the construction of a new socialist countryside, make overall plans, make rational development and accelerate development. It is necessary to give full play to the leading role of territorial management of township governments, strengthen the cooperative relationship with departments such as transportation, construction, environmental protection, agriculture, forestry, water conservancy, industry and commerce, propaganda, radio and television, education and culture, and establish a management mechanism of cooperative linkage between townships and departments.

(2) Scientific planning and rational development of resources.

according to the existing rural tourism resources, we should work out the long-term and short-term development plan of rural tourism in our county, rationally arrange rural tourist attractions and routes, and make clear the plate characteristics, project priorities and development goals of rural tourism in the county.

it is necessary to introduce advanced rural tourism culture ideas and creativity, combine beautiful countryside's building, agricultural industrialization construction, rural housing agglomeration transformation, new rural construction and other work, do a good job in the article on agricultural brand resources of our county, steadily develop agricultural sightseeing, leisure and holiday, folk culture and delicious food-based agricultural (fishing) tourism products, and gradually form a development pattern of "one village, one product" and "one household, one specialty". We should choose some towns and villages with good conditions and potential, take the lead in development after planning, and make a comprehensive breakthrough from point to area. At the same time, it is necessary to encourage and support local enterprises and farmers to strengthen the development and management of rural tourism commodities, especially special agricultural products such as Jinxiang Tongchun wine, local dried bamboo shoots, mat products and seafood products, continuously extend the rural tourism industry chain, increase the added value of rural tourism, and bring benefits to farmers.

(3) improve the investment mechanism and expand financing channels.

increase financial investment and improve supporting infrastructure in rural areas. It is necessary to innovate the investment and financing system to provide a more favorable financing environment for the development of rural tourism, especially to win the support of credit funds from financial institutions. We should study and introduce preferential policies for institutions and individuals that provide credit support and financial support for rural tourism, and encourage social capital and financial capital to provide financial support and credit services for rural tourism, so as to solve the problem of insufficient financial support in the early stage of development and the critical period of development and growth of rural tourism, and support the development and upgrading of rural tourism to the maximum extent. For example, provide tax incentives to encourage social capital to invest in rural tourism; Encourage financial institutions to provide small loans or low-interest loans for rural tourism and "farmhouse music" through financial interest subsidies; Through reinsurance and risk discount, policy and commercial insurance institutions are encouraged to actively carry out rural tourism insurance business and help farmers and related organizations to resolve business risks.

(4) strengthen comprehensive management and improve the overall environment.

first, we should formulate standards and standardize management according to the characteristics of rural tourism. It is necessary to organically combine the reality of Cangnan with the market demand and formulate a set of easy-to-operate "rural tourism management measures" to guide, standardize and help farmhouse operators. According to the existing "demonstration" standard and "star rating" standard, we should speed up the upgrading of business households, strengthen the protection of tourists' rights and interests, and standardize the civilized and friendly hospitality behavior of farmhouse music to ensure the standardized, orderly and healthy development of the rural tourism market. Second, we should strengthen training and improve the comprehensive service quality. It is necessary to strengthen the training of business knowledge, tourism knowledge and legal knowledge of rural tourism practitioners, and improve the overall quality and reception service level of employees. In particular, it is necessary to organize and train a group of tour guides with rural characteristics in a planned way to enhance tourists' perception of the contents of the scenic spots and promote the publicity and promotion of the scenic spots. Third, we should strengthen environmental protection and take the road of sustainable development. A good ecological environment is an important factor for rural tourism to attract tourists, and it is also the fundamental guarantee for sustainable development. It is necessary to speed up the comprehensive management of rural environment and build a clean, hygienic, harmonious and beautiful tourism environment; It is necessary to do a good job in the planning and construction of greenways and slow lanes between rural attractions, broaden the play projects, and increase the interest and detention time of tourists; It is necessary to strengthen the construction of environmental legal system, unify the development of rural tourism with the protection of ecological environment, and realize the organic unity of economic, social and ecological benefits.

(5) increase publicity and expand the rural tourism market.

first, promote tourism resources through multiple channels. It is necessary to comprehensively use various channels such as television, internet and print media to carry out all-round publicity. It is necessary to set up rural tourism programs, publicize the rural beauty of Cangnan regularly, and actively carry out the activities of "Cangnan people visiting Cangnan" and "foreigners visiting Cangnan" to further broaden the tourism market and improve Cangnan's popularity abroad. Second, we should hold festivals as the starting point and increase the marketing of rural tourism. It is necessary to organize relevant units to actively participate in various tourism trade exhibitions, and hold the Yuliao Dragon Boat Festival and Beach Concert with local characteristics, the Yucangshan Chongyang Denggao Festival and Yanting Seafood and Food Festival, and the four-season grapefruit, tomato, citrus, Wufeng tea and other agricultural products picking festivals, so as to promote tourism through festivals, promote business through tourism, and enrich the people through business. Third, we should make use of the regional advantages, carry out boutique combination and strive to expand the rural tourism market. It is necessary to focus on the theme of "eco-tourism of mountains and seas on the border of Zhejiang and Fujian", strengthen regional cooperation, create boutique tourist routes, and continue to actively cooperate with six counties (cities) in two provinces of southern Fujian and eastern Fujian, so as to complement each other's advantages, share resources, send tourists to each other, and create boutique tourist routes.