The influence and significance of campus supermarket taking the new semester as an opportunity

Planning scheme for opening a supermarket (general 10) Planning scheme for opening a supermarket (general 10) In order to ensure the smooth progress of things or work, it is often necessary to prepare plans in advance. The content of the scheme is mostly the work of the superior to the subordinate or the work involving a large area, and it is generally distributed in the form of "file header". So how to make a scientific plan? The following is the plan for opening supermarkets compiled by Bian Xiao for reference only. Let's have a look. School supermarket opening plan 1 1. Activity purpose 1. Take the "new semester" as an opportunity to further publicize the overall image of campus supermarkets and improve the credibility and reputation of campus supermarkets in the eyes of students; 2. Use the "new semester" to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize. Effectively expand sales and realize the growth of sales performance. Two. All college students and surrounding community residents. Three. Time and place of activity: March 20xx1—— March 20xx 10 Location: campus supermarket. Four. Theme of the activity: "Enjoy ultra-low prices in the new semester, and make great achievements". V. Activity mode: 1. During the activity, 65438+ every three days. 78 yuan can get a set of exquisite cups for free; Full 98 yuan can get an advanced mouse; Over 108 yuan, you can participate in the "shopping lottery" for free: grand prize: digital SLR camera (1); First prize: supermarket 500 yuan shopping card (3 cards); Second prize: one big plush toy, worth 200 yuan (5); Third prize: a high-grade towel (20 people). 2. Price promotion. During the activity, all daily necessities will be 30% off and food will be 20% off. 3. Buy in a limited time. On March 3rd and 4th, brand cosmetics and pajamas will be sold as time-limited promotional goods. 4, limited purchase, the whole paper pump and bagged laundry detergent as limited purchase goods, because the price is cheap, so each person is limited to 2 pieces. 6. Advertising cooperation mode 1. Hang large banners at the event site to highlight the theme of the event and set up an activity information desk; 2. Arrange employees to post posters about supermarket promotion activities on campus display boards and dormitories; 3. Arrange staff to distribute leaflets on the only way for students to attend classes and finish classes; 4. Publish promotional advertisements in journals or newspapers on campus. Seven. Pre-preparation personnel arrangement: (1) Arrange a sufficient number of service personnel, wearing work cards or ribbons, so as to facilitate identification and service guidance; (2) There should be a certain number of order maintenance personnel on site;

(3) On-site consultants and sales staff should have a clear division of labor and cooperate with each other; (4) Emergency personnel (generally led by leaders, and should be handled by public relations in time in case of intervention by government functional departments). Material arrangement: all products participating in the promotion activities will be ready before February 26th. Personnel training: train on-site consultants and sales staff, and make every effort to build a team with combat effectiveness in all aspects. School supermarket opening planning scheme II. Purpose of the activity: attract student members and expand the student consumption market II. Activity time: August 20xx13-August 2 1 3. Activity theme: low-cost shock wave of opening health ceremony 4. Target audience: primary and secondary school students and parents of college students 5. Main products: stationery, toys, toiletries, etc. Pop painting eight. Time schedule: photo shoot on the 7th and effect draft on the 8th. Postal code 10 nine. Job layout (omitted) Planning scheme for opening a school supermarket Part 3 1. Theme: Students, tomorrow's pillars (school supply station, all in An Baili Plaza Shopping Center) Activity time: 20xx August 25th-September 4th. Activity content: 1. During the activity, anyone who spends money in An Baili Plaza Shopping Center can enjoy it. At the same time, in the cultural and sports counters, 98 yuan bought a soft notebook, 68 yuan sent a beautiful stationery, and 38 yuan sent a genuine colored water wool. 2. On the occasion of the upcoming school term, in order to thank consumers for their support and love for our supermarket, the cultural and sports counter of our supermarket launched pre-school preferential activities, with a 10% discount on stationery and a 20% discount on children's books (except special goods). 3. At the end of the season, you can enjoy special prices (mosquito-repellent incense and insecticidal water are promoted at ultra-low prices, without the contribution of mosquitoes). 4. Schoolbags, electric fans, sleeping mats, mosquito nets and vests are sold at a 20% discount (except special prices). If you buy something in this supermarket twice at the same time, you can enjoy a half-price discount. 3. Layout: 65438. 2. Special price of seasoning department: seasoning healthy life (including: oil, rice, noodles, seasoning food); 3. Special price of food department: the temptation of food is hard to resist (including seaweed soup, jelly, biscuits and cooked food); 4. Wine specials: shocking low prices; 5. Sanitary napkins (women are intimate partners);

6. Daily necessities: low genuine prices save you money. The fourth part of the school supermarket opening plan 1. Theme: New Year's Day, New Year's Day, lots of gifts. The second part. Purpose: Through this activity, with the help of the influence of promotional activities, on the basis of improving the overall sales department, the overall corporate image of campus supermarkets will be comprehensively enhanced, and the brand awareness and reputation of enterprises will be enhanced. 1, and comprehensively improve the overall sales of supermarkets. 2. Enhance the overall external image of the supermarket. 3. Improve the enthusiasm and sense of responsibility of supermarket employees. 4. Create a rich, elegant and comfortable shopping environment through the display in the store. 5. Promote supermarkets and promote sales through promotional activities. 6. Through activities, broaden the popularity of supermarkets, improve the reputation of campus supermarkets in schools, and further enhance the overall influence of campus supermarkets in schools. III. The activity time is 20xx65438+1October1-20xx65438+1October 3rd. Fourth, the theme of the activity is colorful happy winter shopping gift. 5. The venue is the school cultural square on the first floor of the campus supermarket. Sixth, the form of activities is song and dance performance+special price+limited time snapping+big lottery. VII. Activity Content: The song and dance performance captured the students' curiosity and joined in the fun. 1. Three publicity booths will be set up at the event site. 2. Those who buy more than 15 yuan now will get the lottery ticket with the sales receipt and have the chance to win exquisite prizes. The prize is: first prize1; The prize is a second prize of a table tennis racket worth 98 yuan; The prize is a pair of third prizes for table tennis bats worth 59 yuan; The prize is a pair of badminton rackets worth 48 yuan; Activity 2: What can I do to snap up a dollar at Hurricane Supermarket? One dollar = what? One yuan = cola juice, milk tea, 40G Kebik potato chips and so on. Activity rules 1, if you buy 16 yuan goods at one time, you can participate in the "Quick Purchase of Supermarket Goods" activity. 2. Take the shopping receipt of the day and go to the "special sale counter" to buy one-yuan special goods. The daily limit is 30. 3. Please queue up to buy special items accordingly, and each shopping receipt is limited to one item. 4. All shopping receipts participating in the activity are single shopping receipts of the same day, which are invalid every other day and cannot be accumulated. 5. The right to interpret this activity belongs to this supermarket. Activity 3: During the promotion period, the supermarket will reduce the prices of some sensitive best-selling goods to attract students, introduce students into the supermarket and promote the increase of turnover. Chapter five of the plan for the opening of the supermarket 1. Planning background and general idea Targeted promotion activities for the supermarket at the beginning of school will surely attract the attention of the general public and the media and enhance the visibility and reputation of the enterprise.

Second, the activity time is from August 23rd to August 30th, 3 1. Third, the theme of the activity is "the XX shopping mall you need is ready for you at the beginning of school". Iii. Activity content 1. Buy 200 MINUS 30 discount in the end, all kinds of school supplies such as schoolbags and stationery are fully discounted, and the activities are full of surprises! 2. Students' special sessions: Students' special sessions will be held in the home textile area, luggage area and leisure sports area, with more discounts. 3. Congratulations on the college entrance examination: affordable. During the activity, you can enjoy a 10% discount on the current price when shopping in department stores with the national unified examination admission notice, and you can enjoy a lucky draw when shopping in 200 yuan. 4. Award setting: first prize cash 1000 yuan scholarship, one scholarship per day; The second prize reimburses the total price of train tickets for students and a parent to report to the school in 700 yuan, two tickets a day; One third-prize fashion suitcase, five a day; The fourth prize XXX commemorates high-grade notebooks, eight copies a day; A set of gift boxes for commemorative pens, 12 people per day. 5. During the delivery on the hour, every day at 9: 00- 10: 00, 14: 00- 17: 00, every delivery on the hour, a gift will be given to a single commodity when it is full 188 yuan. Fourth, the event venue * * * Enjoy the space on the first floor of the exchange venue V. Specific implementation (1) Precautions for the operation of salespersons on each floor during the event. During the activity, the salespersons on all floors must: 1. Brand sales personnel participating in the event must publicize the rules of the event. 2. Brand salespersons who do not participate in activities must mark "This counter does not participate in activities" at the counter where the brand is located to avoid disputes between customers and shopping malls. Merchandise sales personnel who do not participate in the activity said that they would not participate in the invoice to avoid customers from participating in the activity. 3. When the customer returns the goods, the staff will pay attention to whether the customer has participated in the activities. 4. Sales staff participating in brand counters should pay attention to the placement of promotional materials such as pop. 5. Remind customers to participate in activities before invoicing. 6. Tell consumers to take part in various activities at the activity point with the shopping receipt. 7. The date of the sales order must be accurate, so as to prevent the customer from attending the event because of the wrong date of the receipt. (2) Staff requirements of activity sites 1. There are two daily staff members at the activity point on the first floor of the mall, who are responsible for the daily award-winning and registration during the activity. 2. Contact the security department to be responsible for maintaining the order at the scene. Each staff member has 1 ballpoint pen. The staff is responsible for giving away * * * and compensating for mistakes * * *. 3. The personnel requirement is two shifts a day, with two people in each shift. 1 security. (III) Standard operating procedures for promotional activities on site 1. When customers come to the event site, the staff will politely say "welcome" and receive them warmly.

2. Enthusiastic and proactive reception of every customer and good publicity. 3. Register activities and record the participation of sales vouchers to avoid repeated participation of customers. Make sure that every prize can be checked in and out. 4. Ensure that the number of prizes is sufficient every day. Apply in advance in case of insufficient inventory. 5. Customers can participate in activities with the shopping receipt of the day. The staff will check whether the date of the sales slip is marked before the lucky draw. Counters that do not participate in activities are not allowed to participate. 6. After registering the sales order number of the consumers who participated in the activity, the staff will indicate that they participated in the sales order and write down the prizes and quantities. Ask the consumer to sign. (4) All departments need to cooperate with all business departments. 1. Contact the merchant. Private discounts are not allowed. Bargaining discounts go straight to the lowest point. 2. Be responsible for the direct operation of the activity. 3. Organize employees to learn the return method during the activity. 4. There are less than 3 counters that do not participate in activities in each region. General manager's office 1. During the activity, the staff of the activity office will be arranged at 9: 00- 14: 00 in the morning and 14: 00- 19: 302 in the afternoon. Personnel are required to work twice a day, security 1. 3. Assist the planning department to buy prizes for this activity. Planning Department 1, do a good job in publishing advertisements and writing pop during the event. 2. In the cashier group, pay attention to attach a computer receipt to the customer during the activity time on the hour to facilitate the distribution of prizes. (5) Publicity mode 1, outdoor billboard 2, TV advertisement 3, newspaper advertisement 4, outdoor archway 5, dm newspaper placement 6, hanging several banners outside the building and store 5- 10 6. The overall implementation planning department is responsible for the arrangement of activities, the planning department is responsible for the overall organization of activities, and the implementation office fully cooperates with other departments to perform their duties. Planning scheme of supermarket opening. Project background 1, time is tight 2. Staff shortage 3. Lack of funds. Significance of the project 1. Respond to the call of self-employment II. Improve students' social practice ability. Help the poor. Support school activities. Serve the teachers and students of the whole school 3. Market analysis 1. Analysis of Market Demand Capacity People's Public Security University of China is a very special market. At present, there are about 10000 students in school, and the number is increasing year by year with the growth of the school. This is a consumer market that cannot be ignored but has not been fully and reasonably developed, with huge market capacity and unlimited potential. 2. Analysis of consumption (1) Analysis of consumption groups (school teachers and students: 10000 or so) College students are a high-consumption group, their families have fixed financial support, and their consumption habits are easily influenced by others. At the same time, shopping is also a great hobby of contemporary college students.

(2) Purchasing power analysis (the estimated monthly living expenses per capita is 1500 yuan). According to the survey, 86% of the students' monthly living expenses are above 1000 yuan. Apart from regular consumption such as eating, communication, image design and transportation, they spend 300 yuan on average every month in small department stores, bakeries and fruit shops on campus. Because there are few school storefronts, the market is not saturated enough and the market purchasing power is large. There are two other supermarkets in the school of competitive analysis. 4. Advantage analysis (1) is closer to dormitories and teaching areas in a wider range, which can bring great convenience to consumers. (2) The price is appropriate, which is easy to be favored by consumers. (3) The products are comprehensive and can basically meet the needs of students. 5. The disadvantage analysis (1) is short of time and insufficient funds. (2) Without management experience and purchasing experience, the initial cost cannot be effectively controlled, and students' consumption level and habits are not fully understood. Therefore, for a long time to come, we need the support and help of schools and professional instructors. 4. Centralized purchasing mode is adopted in purchasing strategy, that is, supermarkets set up specialized purchasing institutions and full-time purchasing personnel to be responsible for the purchase of goods in supermarkets, such as unified planning of contact with suppliers, bargaining, import of goods, elimination of goods, replenishment of goods, etc. At the same time, a purchasing assistant is temporarily selected for each purchase, which plays the role of supervision and assistance. Supermarket stores are only responsible for the display of goods and the management and sales of internal warehouses. For the purchase of goods, store employees have the right to make suggestions, and can put forward relevant procurement matters to the headquarters according to their actual situation. (1) Select goods; (2) Select suppliers and let them know about our company and operation process; (3) supplier's quotation and relevant certificates of goods; (4) Negotiate the terms of supply transaction (cooperation form and settlement method); (five) to decide the purchase price, promotional items and admission fees of the goods to be sold. (6) Report to the purchasing personnel for review (supplier and commodity access); (7) Signing purchase contracts; (8) Establish supplier files and input them into the computer for archiving; (9) Commodity information should be filed in the computer department; (10) The contract is filed in the Computer Department; (1 1) Initial order; (12) new products must be reported to the purchasing department 10 days in advance, and changes in trading conditions and prices must be implemented one week after the purchasing department agrees; Sixth, the price strategy This supermarket should seek certain benefits while serving the teachers and students on campus. In the process of operation, it is mainly low-priced sales. Because the goods in the supermarket may be affected by demand, inventory, seasonal changes and other factors, we have to make some price reactions occasionally. Specifically, it will be applied to the strategy of low price, promotional price and seasonal price change.

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Planning scheme of opening supermarket (total 10)

Planning scheme of opening supermarket (total 10)

Planning scheme of opening supermarket (total 10)

In order to ensure that things or work can go smoothly, it is often necessary to plan in advance. The contents of the plan are mostly the work of superiors and subordinates or involving a large area, and are generally distributed in the form of "file headers". So how to make a scientific plan? The following is the plan for opening supermarkets compiled by Bian Xiao for reference only. Let's have a look.

Planning scheme of opening a supermarket 1

I. Purpose of the event

1. Take the "new semester" as an opportunity to further publicize the overall image of campus supermarkets and improve the credibility and reputation of campus supermarkets in the eyes of students;