77 secrets of "A good copy is enough"

1. Three basic principles for writing advertising copy:

① Let the other party think it is related to him

② Use powerful words-avoid abstract expressions and be as specific as possible; Avoid common sentence patterns that can be seen everywhere

③ Let the other person feel why

2. Good advertisements are news

3. Don't just sell steaks, but also sell them for noise

4. Short ones are powerful

5. Speak your mind decisively

6. Express your true feelings and attract users with emotional feelings.

Example: No matter how many times you watch it, you will get goose bumps

7. Bring out the rhythm pleasure, short and flat, with a tone

8. Put in the specific figures

9. How long does it take to present it, and what is the surprising time?

Ordinary: medicine for treating hemorrhoids is sold internally

Example: hemorrhoid, it only takes 3 days

1. Add benefits and effects

11. Check out the picture

12. Make a firm prediction

13. Show off

14. Threaten

15. Don't hesitate to make mistakes.

Ordinary: quite close to the taste of oranges.

Example: It tastes more like oranges than real oranges.

18. Try to ask questions.

19. Aim at lofty goals.

Ordinary: Ladies and gentlemen, take a rest.

Example: Let Japan have a rest.

Ordinary: Go to see 《

2, triggering curiosity

Ordinary: writing a good copy will make you earn 1 times

Example: the method of writing a good copy will make you earn 1 times is quite simple, just put XXX

21, try to mumble

Ordinary: the function is simple and easy to use

Example: such a thing as a mobile phone, as long as. Write the recipient's mood directly

Ordinary: this spring, just graduate from cute clothes

Example: In spring, you don't just want to be cute

Ordinary: Simple use of ipad

Example: Although you bought an ipad, you don't know how to use it

23, and deliberately lengthen the sentence to emphasize the meaning

Example: The mother-in-law canteen that provides big bowls of rice will surely be prosperous. Target

25, lower the threshold, and make people willing to participate

Example: People who just want a cup of coffee also come in

Example: Sticking it will make them thin

Example: Super-simple white sauce that can be made by microwave oven

26. Tell your shortcomings honestly, but you will gain the trust of the other party

Ordinary: spend money on quality

Example. The effect is amazing

Ordinary: delicious cucumber

Example: the appearance is not good, but the taste is the best

27. Make the other person accept the subconscious answer "yes"

Ordinary: the way to increase the turnover of this month by 5%

Example: Want to increase the turnover of this month by 5%

27.

Example: the ugliness on the desk reflects your life

3. Use ranking

31. Emphasize rarity

Ordinary. Example: A tuna has only a few tens of grams of rare parts

32. Make a serious request

33. Pay attention to the rhythm of sentences

Ordinary. Teaching lectures on advertising writing

34, writing poems

35, writing puns

Example: children can also take (Sony)

36, rhyming

Ordinary: Go to 7-11, you will have a good mood

Example: Go to 7-11, you will smile

Degrade others

Mode 2: OO of X, △△

Men who are not serious and obedient, women who can't read maps

Mode 3: OO's X, OO's Y

Put on a good wife's dress, and try your best to become a beautiful woman

Mode 4: Don't OOX, let OOY or not OOX, let △△ X. It happened at the scene

Mode 5: Other

Ordinary: Proposal to enhance the charm of your bookshelves

Example: Don't just sell books, sell stories if you want to sell them

38, and arrange the same sentences

Ordinary: This cheese is delicious

Example: This cheese is delicious, delicious and delicious

39. Emphasis

Mode 1: XX is XX

Example: Good things are good

Mode 2: Just XX, Just XX

Just baseball

Mode 3: Because ... So ...

Example: I like it because I like it

Mode 4: No XX, That's XX

Example: Meaningless is Meaningful

4, Opposite Word Pairing

Example: Red and Black, War and Peace

41, It can be said that irony

Ordinary: Nobunaga is not a genius

Example: Nobunaga is really a genius

42, Repeated X command

Ordinary. Little boxer

43. Starting from contradiction

Ordinary: I want my children to learn parenting skills

Example: My children taught me parenting skills

Ordinary: Improving business form

Example: You can create business without doing business

44. Exaggerate X entertainment

Ordinary: If you go on like this, it will be 1%. If it goes on like this, 2% will not succeed.

Ordinary: Beauty Councillor

Example: Beauty Councillor

45. Change the sense of language with dialect

Ordinary: Let's play jazz

Example: Let's play jazz

46. Simile

Like, like, like, ordinary. It looks really delicious

Example: This paradise for cooking real and healthy ingredients in Guandong

48. Anthropomorphic

Ordinary: Do you know the search engine goo?

Example: Hello, I'm Yahoo's competitor goo

49. Imitation method

Example: My wife is my sun

5, in other words

Ordinary: I love you

Example: It's a beautiful night tonight

51. Show it with five senses

52. What about the traces of cherry blossoms?

example: I wonder if the plum blossoms are in full bloom? What about the trail of YMO?

54. Quote famous cartoons

Example: Yours is mine, and my things are still mine (Doraemon Pang Hu)

55. Listen to the famous sayings of ordinary people

Example: Once you give up, Women are over

56. Imitate movies, novels and music

57. Combine words with different properties

Examples: herbivorous men and carnivorous women

58. Use magical words

59. You can use rare words

6. Collocation of technical terms and idioms

Example: Goddess Record Report

Ordinary: Women's value is low

Example: Women are already in deflation

Ordinary: Increase the interaction between husband and wife, make the family complete

Example: B2B transactions between husband and wife, Family is perfect

61. Nouns and verbs that are not normally put together are deliberately jumbled

Ordinary: falling in love

Example: editing love

62. Reorganizing * * * common points, breaking up parts into whole parts

63. Systematizing information, Combing 1234

64, combining goods with people

65, and adding timeliness

Ordinary: Perfect | Hay disease countermeasures

Example: Perfect | Hay disease countermeasures 219

66, using keywords to spread all over the world, making the whole advertisement copy run through

67 with a single keyword, and relying on the power of authority. The movie

68, which cried the worst this year, asked users to endorse it. The user recommended the article

69, which was unexpected and surprising.

Example: the content of today's class is-killing each other

7, trying to shorten the words

71, combining self-made words

72, and using homophonic self-made words <

Example: 3R money-saving technique

74, second creation, drawing inferences from others

75, writing stories to attract the masses

Example: I sat in front of the piano and everyone laughed, but once I started playing ...

76, the golden rule of the story

① The protagonist himself (or was forced) was deficient < In that case, please don't read any more, because it will only make you regret it.