What are the key points and framework for writing a promotional activity plan?

Promotional activities involve a wide range of products, a large number, and strong intensity. The dual nature of the festival can be used to promote joint sales of products. The following is a promotional activity plan that I carefully collected and organized. I hope it will be helpful to you. If you like it, you can share it with your friends!

Promotional activity plan 1

The Spring Festival is a year The most important festival among them, for supermarkets with large customer flow, business will not be weak even if there is no activity. However, in the case of competition, good planning is not only an effective way to increase the unit price per customer, but also enhances the Customer favorability is a good opportunity to enhance the company's reputation.

Before making a plan, we can divide the people who come to shop into three categories according to their shopping purposes————

Category 1: Ordinary families are stocking up on new year’s goods. and make larger purchases.

The peak consumption starts from the 23rd to the 30th of the twelfth lunar month. The general consumption amount ranges from 50, 100 or 200, and the purchased goods are mainly firewood, rice, oil, salt and special New Year goods. Therefore, for this group of people, we must make great efforts in purchasing some relatively affordable livelihood necessities or more distinctive New Year goods. Come back, so that you can use these as the main products in the promotion process to attract customers to come and buy. The planning plan can start from increasing the unit price per customer and operate in units of 100, so as to achieve the purpose of increasing sales. Of course, in order to highlight the festive atmosphere of the Spring Festival, activities can be interesting and participatory to leave a deep impression on customers.

The second category: tobacco, alcohol and non-staple food gifts prepared by ordinary families for visiting relatives and friends.

The peak consumption should be before the fifteenth day of the first lunar month. Because visiting relatives and friends usually brings at least two gifts, we can consider a bundled sales plan. However, based on past experience, the products to be bundled must be best-sellers and must make customers feel affordable, such as ham + milk. + instant noodles + barrel of oil = ? money or milk + barrel of oil = ? money, etc. It can be set as a two-piece set, a three-piece set, a four-piece set, etc., either with price discounts or in the form of gifts in kind. In order to highlight the "set", these items can be marked with the same mark or tied with streamers to increase the festive atmosphere and promote sales.

The third category: bulk group purchases for individual units.

The peak consumption period begins in the twelfth lunar month. For this group, in previous years we only promoted slogans without clear preferential measures. This year we can try to include group purchase discounts of different amounts on DM orders. Promote it in detail and clearly label it to stimulate sales.

After the above analysis, we have clarified the different consumption characteristics of the target customer groups. This year’s Spring Festival should start with the promotion of new year goods, extend the event time, and diversify the event content to truly highlight the "festival" atmosphere. Realize people’s wish to shop happily and enjoy benefits.

1. Activity theme: Jiamei Premium New Year Shopping Festival

2. Activity time:

3. Overall activity slogan——————

Happy and joyful Chinese New Year shopping surprises continue

Description: Can be used for publicity before and after the bus, entrance to the front lobby of the first store, atmosphere inside the first store, couplets of each store, etc.

4. Activity content

(1) The New Year is coming, and "blessings" are delivered to you! Event time:

Shopping and sending blessings to your home, good luck and surprises come one after another!

Anyone who purchases over NT$50 in any Jiamei store will receive a gold-lettered "Fu" couplet worth NT$5 (***2,000 pieces will be given out while supplies last)

(2) New Year's gift of "Carp" Time for the "fish" event every year:

Send good luck in the New Year, and have "gifts" in the New Year. There will be "fish" every year, the weather will be good, carp will fall from the sky, and you will get one for free if you purchase over 200 yuan!

< p> (3) Special planned Valentine’s Day event time:

My dear Valentine’s Day, special products are available, including roses, flowers and chocolates!

Get a free romantic rose when you spend NT$38 or more on special Valentine's Day items

Free wrapping of Valentine's Day gifts for those who spend NT$60 or more

Get NT$38 worth of gifts when you spend NT$300 or more in the clothing area A box of chocolates + a rose

(4) Grasp the New Year's "luck" and give whatever you catch

Event time:

New Year's arrival When good luck arrives, Jiamei will make you happy with your shopping. You can grab it if you purchase enough. You can take the good luck home with you. If you spend more than 100 yuan, you can grab a handful.

Note: This is actually a lottery. What’s different from the past is that The setting of prizes can be diversified. You can set up a grand prize to create a sensation, or you can not set up a grand prize, write the gifts directly on the lottery tickets, and give whatever you catch. If you adopt the latter plan, you can use the remaining money from the planning department. Make a tally of the prizes and gifts obtained from previous business, and write them down according to the quantity on the lottery tickets. If the gifts are not enough, you can buy some small Chinese knots or small pendants to supplement them. Although these things are small and cheap, it is because it is a festival. During this period, people tend to pay more attention to the joyful participation in the “luck” event.

Note: There are 1st, 3rd, 4th and 5th prizes and participation prizes. First prize: 1,000 yuan gift certificate for 2 persons (1 person) Second prize: 500 yuan gift certificate for 5 persons (2 persons) Third prize: 100 yuan gift certificate (3 persons) Fourth prize: 50 yuan gift certificate for 20 persons (10 persons) Fifth prize: 20 yuan gift certificate for 50 people (30 people)

(5) The group purchase price is low and more gifts, and good luck will be delivered to your home!

Event time:

Get a piece of wine worth 50 yuan for a group purchase of 2,000 yuan or more

Get a wine worth 99 yuan for a group purchase of 3,000 yuan or more

Get a wine worth 150 yuan for a group purchase of 5,000 yuan or more

Get a gift box worth 280 yuan for a group purchase of 10,000 yuan or more

Promotional activity plan 2

New Year "100 yuan for free", clearance for the New Year Spring Festival activity plan Marketing Planning Office_ The Spring Festival of _ is coming soon. In order to reward our customers by allowing them to buy the most affordable and affordable New Year goods, a certain shopping mall will launch promotions such as "150 free (New Year coupons) for purchases over 100" and "big clearance to celebrate the New Year". Give consumers a real Spring Festival gift.

Spring Festival activity plan one: get 150 for every 100 (New Year coupons)

1. Event time: __year_month_day-____year_month_day

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2. Activity content: During the activity, if you purchase a total of 100 yuan in a certain shopping mall, purchase a stroller of 200 yuan, or purchase lighting products and small household appliances in total of 300 yuan, you will receive a 150 yuan big family New Year coupon; If you purchase a total of 1,000 yuan in major household appliances, you can get a 100 yuan New Year coupon for a certain shopping mall (except for supermarkets, gold, mobile phones, furs and other special commodities).

3. New Year’s coupon distribution ratio (all shopping coupons):

1) New Year’s coupons: except for gold, mobile phones, furs and other special commodities, they can be used in certain shopping malls .

2) New Year's Eve coupons: can only be used from the first day to the seventh day of the lunar month. Except for special commodities such as gold, mobile phones, and furs, they can be used in certain shopping malls.

3) Lantern Festival coupons: can only be used on the fifteenth day of the first lunar month. They can be used in shopping malls except for special commodities such as gold, mobile phones, and furs.

4) Tobacco, wine, sugar and tea coupons: limited to tobacco, wine, sugar and tea products.

5) Gift vouchers: can only be used in shopping malls.

6) Jade coupons: can only be used in shopping malls and __ Jewelry Palace (except gold and platinum).

4. Rules for using coupons:

1) Coupons are only applicable in shopping malls, and copies are invalid;

2) Coupons must be consumed in equal amounts or Coupons will be collected in proportion;

3) Coupons cannot be exchanged for cash, and the cash portion will not be recycled to accumulate coupons;

4) When returning cash consumption, coupons or equivalent cash must be exchanged Return together;

5) For coupon consumption, when the product is returned during the event, the coupon and cash will be returned to the customer together;

6) For coupon consumption, when the product is returned after the event , only the cash part will be refunded;

7) Validity period of coupons: The coupon issuance period ends on __ month __, and the coupon use period ends on __ month __ except New Year coupons and Lantern Festival coupons. Day;

8) A certain shopping mall reserves the right of final interpretation on the use of this coupon. < /p>

2. Spring Festival activity plan: The Spring Festival is coming soon, and a certain shopping mall launched a "big clearance, celebrate the new year" promotion activity. During the event, a certain shopping mall will have clearance sales of seasonal clothing products, and all well-known brands will be sold. Fold up.

Attached: In order to repay customers for their support to the big family, a certain shopping mall will join hands with manufacturers to launch two large-scale clearance sales of seasonal products in the early Spring Festival and in August every year. The clearance activities will focus on clothing and footwear products to benefit consumers throughout the year.

Promotional activity plan 3

1. Main consumer groups on May Day

1. Wedding consumption (wedding banquet wine, wedding candies, roasted seeds and nuts, bedding and kitchenware)

2. Long vacation travel consumption (bags, travel bags, photographic equipment, travel supplies)

3. Suburban spring outing consumption (beverages, ready-to-eat foods, snack foods) , outdoor products, sporting goods, gardening supplies)

4. Household consumption changes in seasons (summer-cool home textiles are in season, thick-warm home textiles are out of season, sunscreen cosmetics are in season, summer-cool home appliances are in season, and clothing collection and prevention categories, rain gear, condiments)

5. Welfare consumption (group welfare consumption of summer supplies)

Our promotions should always revolve around a concept, "Promotions are not just about selling, we can sell "We must sell products that customers want to buy." Only supermarket promotions that cater to customers' consumption psychology can be successful. Based on this, we must tap the potential of suppliers and rationally organize corresponding promotional product groups based on the needs of major May Day consumer groups.

2. Determine the product promotion time

Compared with other major festivals, the scale of consumption on May Day is smaller and the demand for goods is narrow, so the May Day promotion period should not be too long. We recommend between 8-12 days. Considering that some customers will travel on May Day and the time it takes for information to be delivered to customers, it is beneficial to arrange the promotion period from April 28 to May 8.

3. Determine promotional products

Customers’ basic need is to buy products at the right price, so whether the items and prices of promotional products are attractive will affect the success or failure of promotional activities. . Generally speaking, there are four options for promotional products:

1. Seasonal products

2. Sensitive products: Sensitive products are generally necessities, and market prices change greatly and consumers It is very easy to feel the price changes, such as eggs and rice. If you choose this type of product as a promotional product, you may wish to set the price slightly lower than the market price, which can effectively attract more customers

3. Popular products: Popular products generally refer to brand awareness. High, easy-to-substitute products that are ubiquitous on the market. Choosing such products as promotional products can often receive strong support from suppliers. Store promotions are combined with extensive publicity in the mass media, such as cosmetics, health products, beverages, Beer, children's food, etc.

4. Specialty products: Mainly refers to products that are self-developed by supermarkets and use their own brands, and are unparalleled on the market. Promotional activities for such products should mainly reflect the particularity of the products, and the prices should not be set. Too low but one should pay attention to the consistency of price and quality.

No matter what kind of products are chosen as promotional products, two basic points should be kept in mind: first, choose products that consumers really need; second, they can add practical benefits to consumers.

4. Determine the promotion theme and main product groups

The promotion theme is the focus of the supermarket's appeal to customers and is the main tool to arouse customers' consumer psychology. There are several mainstream May Day promotion themes. The first is the low-price image appeal with the theme of giving away benefits to customers; the second is the appeal of new product promotion with the theme of seasonal shopping; the third is the promotion appeal with the theme of the main form of promotional activities. Transforming the purpose of appeal into a slogan constitutes the promotion theme in promotional advertisements. The fourth is the theme of leisure shopping during the long holiday; the fifth is the theme of spring outings and tourism. For example:

May 1st surprise shopping spree (significant price reductions on dozens of famous and high-quality products, mainly household consumer goods)

Glory to labor, low prices and courtesy (several discounts on dozens of famous and high-quality products) Significant price reductions, mainly household consumer goods)

Happy long holiday low-price mobilization (travel supplies, drinks, snack foods, ready-to-eat special prices)

Cool summer low-price storm (summer Cool home textiles, cool summer home appliances, sunscreen cosmetics, beverages)

Happy May Day and have a refreshing and refreshing summer (home textiles, home appliances, cosmetics, drinks)

May Day Have fun shopping and win big prizes (prize sales, scratch cards, etc.)

Have fun shopping, eat and get more (game interactive promotions, large-scale tasting, buying and giving activities)

Five , Determine the promotion method

Promotion method:

Promotion methods are divided from the perspective of marketing, generally including personnel promotion, advertising promotion, special promotion, public relations promotion, Five types of corporate image promotion:

1. Personal promotion: Personal promotion is a direct promotion method that persuades customers and achieves product sales through oral publicity by salesmen. The characteristic of personal promotion is that salesmen and customers can have two-way communication, and its promotional effect is closely related to the salesman's selling skills. For supermarkets that implement open-shelf sales, clerks generally do not need to take the initiative to carry out personal promotions. Doing so will affect customers' independent purchase. However, store clerks must also provide necessary help and guidance to customers, and conduct friendly conversations with customers appropriately, that is, they are required to use service and communication as a means to achieve the purpose of promotion.

2. Advertising promotion: Advertising promotion is a direct promotion method that uses various advertising media to convey consumption information to consumers to promote sales. Characteristics of advertising and promotion: Enterprises unilaterally transmit information to consumers, which is a one-way communication, so it is called a 'pull' strategy. Advertising media include: TV, radio, newspapers, magazines; signboards; billboards; street signs; posters; transportation; lighting; windows; packaging; in-store POP; oral publicity or in-store broadcast; demonstration; visual curtain wall; computer network; red cloth strips ; Flyers; posters; DM, etc.

Larger supermarket chains can consider using the four major advertising media, but the most commonly used advertising media for smaller supermarket chains are: leaflets, signboards, billboards, lights, posters, red Cloth strips etc. Divided by promotional themes:

① Commonly used media for opening promotions are: newspapers, flyers, radio stations, transportation, outdoor red banners, posters, POP, in-store broadcasts, and press releases

< p> ② Commonly used media for annual promotions are: newspapers, leaflets, DMs, posters, red banners, POP, and in-store broadcasts

③ Commonly used media for routine promotions are: leaflets, DMs, Posters, red banners, and in-store broadcasts

④The media used for competitive promotions are the same as those for routine promotions.

3. Sales promotion, also called business promotion.

It is a auxiliary and temporary promotion method that directly uses benefits to stimulate consumer demand.

Features: Quick results, but improper use can also produce negative effects, making customers doubt the authenticity of product quality and price, and devaluing the value of the product.

6. Determine the form of promotional activities

1. Gifts with purchase (free items for every purchase of _yuan_)

2. Interactive prize-winning games (1 If you make a single purchase of up to _ yuan, you can participate in games, and you can win big prizes if you have high points) (such as rope skipping, leggings running, and fishing competitions)

3. Scratch card (a free card if you make a single purchase of _ yuan, Scratch off to redeem the prize)

4. On-site food tasting (ask the manufacturer to provide more)

5. Performing Arts (ask the performing arts team to create the atmosphere)

6. Little Ghost Head of House

May Day is a holiday that many businesses value very much. It is a national rest day for three consecutive days, which is very conducive to product promotion by businesses. Not only can merchants not miss this holiday, they must also seize the opportunity and quickly launch a communication offensive during the May Day period to achieve the dual benefits of product promotion and brand communication.

Promotional activity plan 4

1. Activity time:

__year__month__day (Qixi Festival)-__month__day .

2. Activity theme:

The rose that speaks love--__Jewelry conveys your love.

3. Activity background:

During every festive season, we miss our loved ones even more. Valentine’s Day is an opportunity to express love. At this time, what people think of most is their lover or lover. People send flowers to their loved ones, and they also buy gifts (such as jewelry, cosmetics, etc.), so we cater to this mentality and specially launch a novel and unique gift - the rose that speaks love, so that people can buy gifts while giving them. At the same time, the love-talking roses are used to express love and gratitude to the lover or lover, so that __ jewelry is attached with emotional meaning, impressing the hearts of consumers with emotional appeal, and winning with emotional marketing.

4. Purpose of the activity:

1. Through this activity, increase the popularity of the store during Valentine’s Day.

2. Improve the local popularity of __ jewelry brand and seize market share.

3. Further improve the brand reputation of __ jewelry to facilitate long-term promotion and sales.

5. Activity content:

1. Momentum-building activities:

(1) Publish the activity in a local daily or evening newspaper with a large circulation on __month__ The theme of the promotional advertisement is "The Rose That Talks Love-__Jewelry Conveys Your Love".

(2) Franchisees from all over the world will advertise the activities on local TV stations, and can also use subtitles on the TV stations during prime time to provide details of the activities, participation details, addresses and phone numbers of local stores/counters. advertise.

2. Counter promotion:

Anyone who purchases over 1,000 yuan at __ jewelry store/counter will receive a "Love Talking Rose". This activity is to make people On Valentine's Day, to express love and gratitude to your lover, you mainly use "love-talking roses" to record the love words and sweet words of gratitude that people are usually embarrassed to say to their lovers or sweethearts, and then send them out together with jewelry to make the lover happy. Or the lover gets a noble diamond and an emotional spiritual gift at the same time.

3. New models are on the market:

The headquarters will have a series of new diamond jewelry that touch people’s deep emotions (mainly the "Trust" and "Goodness" series) for sale at the same time. The activities moved the customers emotionally, and the activities complemented each other, making this "emotional marketing" an overall success.

6. Event publicity and promotion:

(1) Make promotional posters and display racks in front of the store, arrange event consultants at the counter and set up event consultation hotlines to facilitate answering customers Consultation on series of activities.

(2) Online promotion: Cooperate with local websites to carry out promotional activities such as event advertisements and event news reports, and conduct "moment-building" publicity in the form of news events.

(3) Each franchise partner should contact local newspaper reporters and do a good job in event reporting, so as to achieve the purpose of long-term brand promotion and long-term sales promotion.

7. Activity budget:

1. "Rose that speaks love": 25_100=2500 yuan.

2._Display stand: 65 yuan_2=130 yuan.

3. Promotional page (dm): 0.5 yuan_2000=1000 yuan.

4. Advertising fee: __ yuan.

5. Total: __ yuan.

Promotional Activity Plan 5

1. Activity Background

Every July is basically a month of concentrated consumption of summer clothes and travel, but with the end of summer vacation , is undoubtedly another sluggish sales decline period. Failure to grasp it will cause adverse effects on future sales. Therefore, a series of response strategies for summer vacation activities must be considered, and July is also the general offensive period for major sales in the second half of the year. The market sales prospects in August/September are absolutely sluggish. Only by grasping July well can it be possible to lead the market influence in summer and attract consumers' attention in advance.

2. Activity theme

In the hot summer, __ will give you refreshment!

3. Activity purpose

Increase sales and clean up old Old inventory and unsaleable products, mainly selling star products and high profit margin products, improve the team's overall promotion ability and market competitiveness, enhance brand awareness and reputation, strengthen brand promotion efforts, and combat competitive brands to seize market share.

4. Event time

20___month_——20___month__

5. Event products

Short-sleeved shirts, shorts, jeans, casual shoes, etc.

6. Event cities

__ cities and districts and counties

7. Event planning< /p>

1. Time: In order to cater to the needs of light consumers, our promotional activities will last for one month. The specific time is from 8:00 on _month_day, 20__ to 18:00 on _month_day, 20__ .

2. Location: _____ clothing store in __ city and stores in various counties and districts in __ city.

3. Executor: The marketing staff of each specialty store plus favored temporary workers will help carry out promotional activities.

4. Promotional policy:

(1) Promotional form

a. Buy a gift b. Give a sample c. Special price d. Games e. Exchange f. Lottery g, points h, others

(2) Specific content:

Clothing products priced between 100 and 200 yuan are designated as 30% discount products, and those above 200 yuan are designated as 6% off discounted products, as well as various lottery draws and interactive mini-games.

5. Publicity method:

Mainly distribute leaflets in large quantities.

In-store video advertising.

POP advertising.

There is also a lot of online promotion.

6. Effect estimation

Through this promotion, it is expected that the monthly sales will reach 170% of the usual monthly average sales, and the influence of the __ brand will also increase. A big increase means more consumers trust __. Through the effective integration of publicity and marketing, the role of publicity is maximized, allowing __ clothing to stand out from the market, thereby effectively promoting sales. The product concept of __ clothing has been deeply rooted in the hearts of the people and laid the foundation for market sales. Through the improvement of outlets, the communication effect has been maximized and the product delivery channels have been minimized, which fully reflects the market effect of integrated marketing.

7. Cost estimate

(1) Basic costs

Including POP advertising printing, leaflet printing, various publicity expenses, and temporary labor wages, overtime pay, etc. The estimated cost during this month’s promotion is about 30,000 yuan, and various emergency expenses of 10,000 yuan.

(2) Activity form

The main forms of activities are discount promotions, coupon promotions, gift promotions, lottery promotions, etc., focusing on the combination of discount promotions and gift promotions.

(3) Supplementary explanation

Doors, windows, shelves, props, and displays make up the entire sales terminal. Doors and shelves are the hardware part of the brand image, while displays are the software part of the brand image. Taken together, each brand has a high degree of unity in hardware and software requirements in order to establish a brand image, create strong sales tension, and pursue the optimization of market profits. But why it failed to achieve results is mainly because the display could not be perfect.

The display is based on the theme of commodities, using the varieties, styles, colors, fabrics, characteristics, etc. of different commodities to display them through the comprehensive use of artistic techniques to highlight the characteristics and selling points of the commodities to attract customers' attention and improve And enhance customers' further understanding, memory and trust of the product, thereby maximizing the desire to purchase. This is the text positioning of the display and also the function of the display to consumers. As an important part of the marketing system, how to display products well should start from the following points.

Product display methods: As for clothing, display is generally divided into stacking and hanging.

Stacking: Generally, through orderly folding of clothing, the overall coordination is emphasized, the outline is highlighted, and the goods are displayed on a flow table or elevated platform. The advantage of this method is that it can effectively save limited space. The space of a store is limited. If all the products are displayed in the form of hanging installation, the space of the store will not be enough. At this time, stacking is used to increase the number of displays in a limited space. This is the advantage of stacking, but the disadvantage is that it cannot fully display the product. Therefore, it can increase visual interest and expand space when used with hanging display.

Hanging: Generally, clothes are hung on hangers, so as to fully display the characteristics of the product, easily form a color visual impact and enhance the atmosphere, so that consumers can understand the product at a glance. However, in limited stores, it is not possible to display too much in hanging units. Hanging units are usually combined with stacked units. In this way, on the one hand, space can be used rationally, and on the other hand, the entire product display can have a sense of hierarchy.

For example, the focal point of the entire store is the image sign behind the checkout counter. The focus is usually located at or above the eye level. POP posters with strong color contrast or product combinations are often set as the focus. It can guide consumers' attention in an orderly manner and provide certain echoes and responses. The role of prompts. Therefore, in terms of terminal image, clothing brands focus on creating image signs. This kind of intuitive publicity can convey the brand's product information, promote sales, and promote the brand. Rendering atmosphere with color The use of color plays a leading role in display. The orderly color theme gives the entire store a distinct theme, well-organized visual effect and strong impact. In display, color contrast is often used to set the focus, or to create a color gradient effect for product display, so as to make customers have the urge to shop and coordinate The repetition effect can create visual interest, highlight the continuous and monolithic effect, focus on unity and contrast, and make efficient use of space to form a strong visual impact. This principle is suitable for the display of focus products or new products. . Particular attention should be paid to the various repetitive effects in actual operations, such as using different sampling methods for the same clothing, model display, hanging and matching methods at the same time to highlight key points and strengthen the image to the maximum extent.

8. Promotional price strategy

Clothing products priced below 100 yuan are designated as buy one, get one free.

Clothing products priced between 100 and 200 yuan are designated as 30% off products.

Products above 200 yuan are designated as 40% off discount products.

9. Activities Terminal Requirements

1. Market research: __ City Terminal must conduct market research on clothing in order to carry out promotional activities smoothly.

2. Formulate a plan: A complete promotion plan includes: promotion purpose, promotion objects, promotion methods, promotion tools, promotion time limit, promotion scope, promotion budget, promotion expectations, personnel guarantee, implementation supervision, emergency response measures, etc. Terminals in several districts and counties in __ City must prepare their own emergency plans in order to respond to emergencies.

3. Communication and recognition: After the plan is formulated, it is not to be implemented immediately, but to allow relevant execution personnel to fully understand the intention, goals, steps, etc. of the plan in detail, and to fully understand the purpose and objectives of the promotion, Clarify personal responsibilities, master implementation steps, and fully mobilize the enthusiasm and initiative of personnel.

4. Personnel guarantee: Promotional plans require people to implement, and require a variety of personnel such as promoters, reward cashiers, terminal tallies, market supervisors, etc. Personnel guarantee means that relevant personnel should be in place in a timely manner, and necessary preliminary communication and training should be conducted with local personnel to ensure that the personnel are of high quality and capable of performing their jobs.

5. Information dissemination: Promotion is for the second party. Promotional information must be quickly and efficiently disseminated to promotion targets such as terminal bosses, waiters or consumers through POP advertising, leaflets, oral delivery, etc. . Enable promotional objects to respond quickly and actively participate in promotional activities.

10. Dealer cooperation content

Dealers must receive and place goods in a timely manner without delaying the progress of the entire activity, and at the same time pay attention to the details of the entire promotional activity.

11. Promotional Materials

Doors, windows, shelves, props, and displays make up the entire sales terminal. Doors and shelves are the hardware part of the brand image, while displays are the software part of the brand image. Taken together, each brand has a high degree of unity in hardware and software requirements in order to establish a brand image, create strong sales tension, and pursue the optimization of market profits.

The display is based on the theme of goods, using the varieties, styles, colors, fabrics, characteristics, etc. of different goods, and displaying them through comprehensive use of artistic techniques, highlighting the characteristics and selling points of the goods to attract customers' attention and improve And enhance customers' further understanding, memory and trust of the product, thereby maximizing the desire to purchase. This is the text positioning of the display and also the function of the display to consumers. As an important part of the marketing system, how to display products well should start from the following points.

At the same time, we should also pay attention to the external publicity model, which is mainly the distribution of a large number of leaflets, in-store video advertising, POP advertising, and a large amount of online publicity.

12. Effect Estimation

Through this promotion, it is expected that the monthly sales will reach 170% of the usual monthly average sales. At the same time, the influence of the __ brand will also increase. There will be a big increase and more consumers will trust __.

Through the effective integration of publicity and marketing, the role of publicity is maximized, allowing __ clothing to stand out from the market, thereby effectively promoting sales. The product concept of __ clothing has been deeply rooted in the hearts of the people and laid the foundation for market sales. Through the improvement of outlets, the communication effect has been maximized and product delivery channels have been minimized, which fully reflects the market effect of integrated marketing.

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